Experience

Zawya Cinema and Distribution

• Entertainment
• 1 - 100 Employee

• Head of Marketing and Communications

  • Oct 2019 - Present



Zawya Cinema and Distribution

• Cairo Governorate, Egypt

• Marketing and Communications Manager

  • Mar 2017 - Mar 2017

  Marketing •Set creative marketing campaigns for all Zawya films and events •Create monthly marketing and social media plans •Establish and maintain links with current and potential audience members, journalists and media •Coordinate activities related to promotional campaigns for Zawya's ongoing activities •Monitor and evaluate marketing initiatives and their effect on Zawya's attendance Social media •Develop content for social media platforms. •Update website and calendar •Develop newsletters •Manage Zawya's visual archive PR •Handle English Press (Press Releases, Media Kits etc.) •Handle Media Partnerships Show less



ThePlanet

• Egypt
• Advertising Services
• 1 - 100 Employee

• Content Traffic Manager

  • Dec 2016 - Feb 2017

  •Handling my duties as a Sr.Content Creator•Trafficking the day to day tasks with team members along with monthly planning for all the deliverables ahead•Orientation for new team members•Solving trafficking problems with account managers•Being the support person to communicate with in case of any issues with the content team•Create process and suggest new tools to enhance the content creation department•Help my team inspire and gain more digital knowledge by sharing links, videos, doing regular sessions for new trends, marketing insights and creative campaigns Show less

• Senior Content Creator

  • Mar 2015 - Feb 2017

  Below is a brief description of what my responsibilities are:•Creating content and developing social media campaigns for a diverse portfolio of multinational & local brands.•Active participation in corporate pitches with the ultimate goal of growing the business and expanding Client portfolio.•Collaboration with designers to produce relevant content that meets the needs of the client and matches the audience.•Participating in planning and setting the strategy for inbound marketing campaign execution including content, content schedule & platforms.*** Key Brands/Accounts: Mall of Arabia (Al Hokair Group), New Century Productions, Al Hilal Bank, The LifeCo, LG, GAP, OPPO, SODIC & Birell Show less



Weladna

• القاهرة, Egypt

• Project Coordinator

  • 2013 - 2014

  •Was in charge of social media planning, designing and implementation of launch campaign. •Attended & moderated several testing and feedback sessions for the game with children. •Organized and moderated a focus group for “Baladna” Game •Was in charge of social media planning, designing and implementation of launch campaign. •Attended & moderated several testing and feedback sessions for the game with children. •Organized and moderated a focus group for “Baladna” Game