Manager Performance Marketing

• Mar 2023 - Present

Manage PPC efforts on Google Ads, Facebook Ads, Linekdin Ads and ABM platforms Expand advertising campaigns to drive continued growth in a high-performing marketing channel. Ensure accurate conversion tracking and attribution. Work closely with creative and content teams to seamlessly execute Paid Search campaigns. Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc. Learn the business. Understand services to build effective keyword/campaign strategies. Lead and mentor a team to develop their individual growth and success. Responsible for crafting and implementing PPC strategy for clients. Optimize campaigns using Web Analytics tools and provide insights to clients. Communicate any roadblocks in the performance of campaigns. To lead client calls and present reports on a weekly basis. Support pitches and any productization initiatives. Show less

Head of Beauty and Performance Marketing

• Oct 2022 - Feb 2023

Head of Beauty

• Feb 2022 - Sep 2022

Lead the Beauty division and take full responsibility for all matters related to the CategoryBuild roadmaps for the category for sustainable growthLeading comprehensive understanding of plan-o-gram insights and assortment to help identify and drive strategic sales opportunities.Actively growing business by driving category teams to implement strategic initiatives and processes to reach business plan goalsCollaborate with departments and optimize channels involved for the Strategic Growth of the CategoryAnalysis and category deep dives to track performances and identify development opportunitiesDevelop and execute project plans for the launch of new brands, products and segmentsProactively develop collaborative relationships with existing brand and partnersCollaborate with buyers and merchandisers to expand product categoriesMake forecasts for product demand to ensure the sustainability of inventoryAssume responsibility of budget development and revenue for category Show less

Ecommerce Manager Pakistan

• Jan 2018 - Feb 2022

Managed the set-up of the Complete E-commerce Department of The Body Shop Pakistan launched in January 2019.(https://www.thebodyshop.pk/)Business project manager for the CRM Ecommerce Pakistan.Business project manager for the SAP implementation Ecommerce Pakistan.Setup and Managing E-commerce PakistanWebsite redesign and branding overhaul in PakistanLead and oversee all Digital Marketing - Search Engine Marketing (SEM), Google Display Ads, Remarketing and Dynamic RemarketingSearch Engine Optimization (SEO) and Content StrategyGoogle Tag Manger, Analytics, Merchant Centre, Data StudioPaid Social Marketing - Facebook & Instagram Ads Marketing - Including Data Driven Lookalike Audience Campaign and Pixel Based Remarketing and Dynamic RemarketingInfluencer Marketing Campaigns / Affiliate MarketingEmail Marketing Automation, Customer Segmentation, & Sales FunnelsOperations with Strong Focus on Reconciliation.Customer Service Call Center VoIP Cloud Solution.Box Design and Packaging .Forecasting and managing all eCommerce and marketing P&L’sMultichannel and eCommerce reportingAchievements:Awarded Best E-commerce Market - Digital Development 2019 by The Body Shop InternationalAwarded Best Performance Marketing 2020 by The Body Shop InternationalAchieved +50% over the assigned Target with 30% Less overall spend than projected. Show less

Ecommerce Manager UAE (Remote)

• Aug 2020 - Jul 2021

Set-up of the Complete E-commerce Department of The Body Shop UAE launched in March 2020. (https://www.thebodyshop.ae/)Lead and oversee all Digital Marketing - Search Engine Marketing (SEM), Google Display Ads, Remarketing and Dynamic RemarketingSearch Engine Optimization (SEO) and Content StrategyGoogle Tag Manger, Analytics, Merchant Centre, Data StudioPaid Social Marketing - Facebook & Instagram Ads Marketing - Including Data Driven Lookalike Audience Campaign and Pixel Based Remarketing and Dynamic RemarketingEmail Marketing Automation, Customer Segmentation, & Sales Funnels Show less

SEM & Social Media Specialist E-Commerce

• Mar 2017 - Dec 2017

Implement Google AdWords PPC Campaigns – including bid optimization, A/B and multivariate testing, creation of campaigns, keyword research, display ads, remarketing and dynamic remarketing. Managing the social media marketing strategy and Creating social media PPC campaigns Track and report on campaign results, data analysis, and growth. Collaborate with the marketing, and other, teams on company goals and media strategies. Building partnership strategies with affiliate agencies and individual affiliates to improve the overall demand for the brand Coordinating with the Organic Marketing team on targets, resource requirements and the overall performance Uncover, understand and achieve goals and business objectives through campaign initiatives. Proactively provide strategic recommendations, planning, forecasting of projected performance that aligns with Digital Channel business model and goals. Sending email campaigns, newsletters and other marketing material. Show less

Digital Marketing Executive

• Apr 2016 - Feb 2017

Brands: Goggles4u, Goggles4u UK, Eyeglasses.pk, Savers.pk, HireLiveSupport Planning and executing marketing strategies with the marketing team and improving them with the changing marketing trends. Managing social media channels of all brands and identifying additional social channels for the brands to interact with its target audience. Executing and Managing PPC and Retargeting campaigns for all brands. Creating & sending email campaigns, newsletters and other marketing material. Monitoring website analytics and improving the website as per analytics feedback and findings. Working in close coordination with the content team to identify and publish the right content for brand’s blog, website and social media channels. Bringing in ideas for website improvements and coordinating with the design and development team to implement the improvements. Coordinating with the Organic Marketing team on targets, resource requirements and the overall performance. Hunting and pitching media houses and bloggers who might be interested in featuring the assigned brands. Building partnership strategies with affiliate agencies and individual affiliates to improve the overall demand for the brands. Monthly reporting to the supervisors on task progress and overall personal progress. Show less

Digital Media Planner

• Feb 2016 - Feb 2017

Content Planning and Creation Content Planning and Creation

Digital Media Marketer

• Feb 2016 - Mar 2016

Social Media Promotions and Campaign Design – Organic/Paid SEO/ SMO Research Analysis of business models/ New Business opportunists / Competitor Analysis Social Media Promotions and Campaign Design – Organic/Paid SEO/ SMO Research Analysis of business models/ New Business opportunists / Competitor Analysis

Internship

• Oct 2015 - Nov 2015

Research and Report making on commodity patterns and forecasts Lead Generation through Facebook / Calling Potential customers and converting them into accounts Help existing consumers with commodity trading and trading tools Research and Report making on commodity patterns and forecasts Lead Generation through Facebook / Calling Potential customers and converting them into accounts Help existing consumers with commodity trading and trading tools

Brand Promotions

• Mar 2014 - Sep 2015

Email and SMS Campaign Promotion Activity Lead Generation Twitter/LinkedIn Creation of Promotional Emails: Textual Research Analysis of business models/ New Business opportunists / Competitor Analysis Data Verification, Correction, Creation and Analysis of Large Data files on Excel for various tasks Performance of Admin level work on websites: Data Verification, Correction and Creation SEO of Website: Meta Data and Keyword Optimization Prototype Creation and Website Flow Design (Axure) Show less