Experience

Adylic

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Director of Platform and Automation

  • Apr 2022 - Present

• Director of Automation

  • Nov 2021 - Apr 2022

• Senior Product Owner

  • Nov 2020 - Nov 2021

• Senior Technical Business Analyst / Project Manager

  • Jan 2020 - Nov 2020

• Technical Data Analyst

  • Mar 2019 - Dec 2019

  Key Responsibilities:• Managed the ingestion and automation of client performance data onto the marketing intelligence platform, Datorama• Created automated KPI dashboards to provide visibility of campaign performance across multiple markets to clients• Managed the integration of video and social data onto Datorama and became key point of contact for analysing key trends and insights• Implemented a company wide dashboard creation process to manage SLAs and client expectations• Developed a Trello-based ticketing system for the Product team to manage business requests



Twentieth Century Fox

• Entertainment Providers
• 1 - 100 Employee

• Business Analyst / Developer

  • Jun 2018 - Feb 2019

  Key Responsibilities:• Project managed, designed and developed a Revenue and Audit tool using ETL principles and SQL Server Integration Services to reduce the loading time of time critical Digital POS data from 2 weeks to less than 4 hours• Led all phases of project lifecycle to create a Digital Pricing Report including converting business requirements into a technical solution• Developed above solution by using multiple data sources using SQL, Microstrategy data cubes and lookups which reduced creation of report from 2 days to an automated daily update• Created KPI dashboards for Management Team in PowerBI and Microstrategy to provide visibility of SLA’s for IT support functions• Led in person training with members of the German Marketing, Finance and Operations team on using the new Salesforce promotion planning system• Led Salesforce Digital Customer Promotion unit testing across International IT• Created Camtasia videos to demonstrate system functionality for the marketing systems• Led UAT with business across 8 European locations remotely through VC’s during implementation of new Marketing application

• Business Analyst Intern

  • Jun 2015 - Jun 2018

  Key Responsibilities:• Managed the project life cycle for the loading of customer royalty files into the Digital Reporting system in order to increase digital visibility of POS transactions• Led Oracle Sales Cloud UAT with members of the European business remotely using VC’s• Built a form for specifying required access on the invoice scanning system across multiple finance divisions, simplifying the existing duplicated process• Sat on the interview panel for the incoming theatrical IT intern and the Home Entertainment Senior Business Analyst• Generated business-wide Month End reporting to streamline existing process and reduce recurring errors• Leading support for the use of Sales, Finance and Marketing applications within the Home Entertainment division internationally



City, University of London

• United Kingdom
• Higher Education
• 700 & Above Employee

• Student Ambassador

  • Nov 2014 - Dec 2017