Experience

Y Curation

• Canada
• Advertising Services
• 1 - 100 Employee

• Freelance Social Media Strategist and Content Curator

  • Nov 2011 - Present

  Helping lifestyle and food and beverage clients navigate the social media world, educating and assisting them in building the right platforms and identifying influencers and ambassadors to rally behind their brands. In addition assisting clients to host events that will bring people through the door and help build relationships that will continue online. Clients include : Growers Cider, VEX coolers, Mucho Burrito, Dishcrawl, Tourism Toronto, Skyscanner and various restaurants and tourism boards. Destination Toronto Ambassador. Show less



Parenting to Go

• United States
• Consumer Services
• 1 - 100 Employee

• Content Creator - Lifestyle Blogger, Travel Writer, Influencer, Media Personality

  • Nov 2011 - Present

  Parenting to Go was called previously known as Baby & Life. This blog is about living the urban chic lifestyle with little kids in tow. Topics include travel, dining out and condo living in Toronto. Travel Writer mainly focused on culinary and family experiences - published in various parenting Magazines in North American and travel expert for radio and tv. Parenting to Go was called previously known as Baby & Life. This blog is about living the urban chic lifestyle with little kids in tow. Topics include travel, dining out and condo living in Toronto. Travel Writer mainly focused on culinary and family experiences - published in various parenting Magazines in North American and travel expert for radio and tv.



Corby Spirit and Wine Limited

• Canada
• Beverage Manufacturing
• 100 - 200 Employee

• Trade Marketing Manager - National Accounts

  • Dec 2014 - Mar 2017

  Worked closed with the sales and marketing teams to develop and execute beverage alcohol brand programs in the National Chain accounts ( Restaurants and Airports - Boston Pizza, The KEG, Jack Astor's, etc). Worked on National Account new business pitches ensuring that the most strategic beverage brands were leveraged at the right accounts to bring in new business and impact bottom line. Worked closed with the sales and marketing teams to develop and execute beverage alcohol brand programs in the National Chain accounts ( Restaurants and Airports - Boston Pizza, The KEG, Jack Astor's, etc). Worked on National Account new business pitches ensuring that the most strategic beverage brands were leveraged at the right accounts to bring in new business and impact bottom line.



Masalamommas.com

• Event Reporter and Travel Writer

  • Sep 2012 - Sep 2016

  Event reporter and Travel Writer at www.masalamommas.com; an online digital magazine for South Asian Moms Event reporter and Travel Writer at www.masalamommas.com; an online digital magazine for South Asian Moms


Dishcrawl
• United States
• Hospitality
• 1 - 100 Employee
• Brand Manager

  • Jan 2013 - Apr 2013


Corby Distilleries Limited

• Associate Brand Manager

  • Mar 2009 - Jan 2013

  White Spirits - Vodkas and Liqueurs portfolio Brands : ABSOLUT Vodka, Polar Ice Vodka, McGuinness Liqueures, Wyborowa Vodka, Meahers Liqueres, Hiram Walker

• Assistant Brand Manager

  • Apr 2009 - Mar 2010

  Brown Spirits - Luxury PortfolioBrands : Chivas Regal, Beefeater, The Glenlivet, G.H Mumm, Perrier-Jouët, Aberlour, Longmorn, Scapa, Ballantine’s, Martell

• Wines Marketing Coordinator

  • Oct 2008 - Apr 2009



Meme Kommunikation

• Meme Strategist

  • Mar 2008 - Sep 2008

  - Strategic marketing and advertising consulting - Developing and managing branding, marketing and communication campaigns for clients - Project management - Sales and Account management (Initial meetings, creative briefs, go between creatives and clients) - Strategic marketing and advertising consulting - Developing and managing branding, marketing and communication campaigns for clients - Project management - Sales and Account management (Initial meetings, creative briefs, go between creatives and clients)



Canadian Community Economic Development Network

• Business Development

  • Aug 2007 - Feb 2008

  - Researched business opportunities for CCEDNet - Marketed and Branded CCEDNet products and services- worked closely with the Communications department - Developed and implemented a business plan for the establishment of a social enterprise: Developed a Speakers Bureau - Researched e-commerce and web-based marketing opportunities for selling CED and social enterprise products and services - Supported the Management Team in the development and implementation of the Network’s Business and Financial Sustainability Plans - Assisted the Management Team with designing and implementing corporate, donor and other campaigns - Assisted with funding applications and reports : Government proposals - Active member of the CCEDNet’s sustainability committee - Event planning – responsible for all aspects of event planning : press conference, meetings, workshops and cocktails Show less



Diamond Dog

• Italy
• Fine Arts Schools

• PR Rep

  • May 2007 - May 2007

  - Worked during Roger’s promotional campaign for the new Vision Phone. - Facilitated in creating an experience for the target market by encouraging and educating young professionals to interact and learn about the campaign, the phone's capabilities and its music and television options. - Worked during Roger’s promotional campaign for the new Vision Phone. - Facilitated in creating an experience for the target market by encouraging and educating young professionals to interact and learn about the campaign, the phone's capabilities and its music and television options.



Swagg News

• PR Assistant

  • Oct 2006 - Feb 2007

  Part Time - Worked on a team to create a media kit for the up and coming Urban Magazine (Swagg). - Acted as strategic consultant providing basic strategic Marketing and Management analysis. Part Time - Worked on a team to create a media kit for the up and coming Urban Magazine (Swagg). - Acted as strategic consultant providing basic strategic Marketing and Management analysis.



Tadreeb

• Human Resources Services
• 1 - 100 Employee

• Managerial Assistant

  • Jun 2006 - Aug 2006

  - Worked on a short term assignment to assist a new and upcoming financial seminar company in its start-up phase. - Main responsibilities included preparing client presentations along with maintaining contact with new recruits and potential clients. - Worked on a short term assignment to assist a new and upcoming financial seminar company in its start-up phase. - Main responsibilities included preparing client presentations along with maintaining contact with new recruits and potential clients.


Fidelity Investments
• United States
• Financial Services
• 700 & Above Employee
• Financial Rep

  • 2003 - 2004