Yashna Byala

Head Merchandiser at Studio Metallurgy
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Contact Information
Location
Gurugram, Haryana, India, IN
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • French Elementary proficiency

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Credentials

  • IELTS
    British Council
    Feb, 2019
    - Sep, 2024

Experience

    • India
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Head Merchandiser
      • Oct 2022 - Present
    • India
    • Retail
    • 1 - 100 Employee
    • Custmer Relationship Management and Merchandiser
      • Apr 2022 - Aug 2022

      • Dealing directly with clients and top fashion designers of India. • Broadcast messages via WhatsApp to invite customers for exhibitions and online sales. • Using Shopify for uploading new products and orders and client preferences. • Dealing directly with the designer's team regarding client orders. • Overseeing shipping of orders. • Reaching out to clients via calls and emails. • Advising clients on trends and achieving sales goals both, for online sales and offline exhibitions. • Meeting with brand owners directly to discuss the collaboration for exhibitions. Show less

    • United States
    • Advertising Services
    • Head of CRM, Sales Manager & Merchandiser
      • Oct 2021 - Apr 2022

      Focus on client servicing both online and on social media. Coordinating collaborations to increase brand awareness. Working with suppliers, designers and artisans to plan the product range. Negotiating quantities and delivery timeline. Production and order management of the website. Settings goals, analysing data and supporting and training new staff. Focus on client servicing both online and on social media. Coordinating collaborations to increase brand awareness. Working with suppliers, designers and artisans to plan the product range. Negotiating quantities and delivery timeline. Production and order management of the website. Settings goals, analysing data and supporting and training new staff.

    • France
    • Environmental Services
    • 700 & Above Employee
    • Internship Trainee
      • Jun 2021 - Sep 2021
    • United States
    • Software Development
    • Designer
      • Dec 2019 - Jan 2020

      Projet pour le «Territoire d’industrie» • Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. • Created prototypes by keeping in mind the concepts by researching and studying information. Projet pour le «Territoire d’industrie» • Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. • Created prototypes by keeping in mind the concepts by researching and studying information.

    • Retail Apparel and Fashion
    • Fashion Consultant
      • Jul 2018 - Jan 2019

      • Selected clothes that flattered individual body types and capitalized on current trends. • Keeping up to date with current and changing trends in Keeping up to date with competitors. • Accepted and processed customer payments. • Performed various sales transactions, checked on invoices, prepared special orders, and delivered correct merchandise. • Supervising photo-shoots. • Worked alongside retail representatives to boost sales by enhancing product presentations and advertising. • Prepared merchandise for sales floor by pricing or tagging. • Maintained records related to sales, returns, and inventory availability. Show less

    • India
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Assistant Fashion Design
      • Jan 2017 - May 2017

      • Developed seasonal merchandise assortment to improve category depth and breadth. • Worked with technical design and product management to provide accurate and complete design packages. • Prepared and maintained design boards with sketches, fabrics, colours, prints and trims. • Supervised design staff through product creation and release. • Assisted with fashion show productions by organizing model castings, attending fittings and fabric sourcing. • Met with clients to determine style requirements. • Maintained organized, presentable merchandise to drive continuous sales. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2016 - Jul 2016

      • Performed market analysis and research analysis. • Compilation of researched data. • Performed market analysis and research analysis. • Compilation of researched data.

Education

  • IÉSEG School of Management
    Master of Science - MS, Fashion Management
    2019 - 2020
  • Istituto Marangoni
    MSc, Fashion Management
    2019 - 2020
  • Pearl Academy
    Bachelor's degree, Fashion/Apparel Design
    2014 - 2018
  • IÉSEG School of Management
  • Istituto Marangoni

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