Marketing Executive

• Jan 2023 - Present

PPC Specialist / Digital Marketing Executive

• Feb 2021 - Jan 2023

Designing & developing AMP optimized website with enhanced and effective UX design and graphics on an advanced CMS platform. www.klapp.ie www.sheriya.com Administering & implementing on-page and off-page SEO activities to boost organic search performance (over 40% of the revenue is generated by organic traffic) Supporting product launches, presence at industry events and trade shows through targeted campaigns for both sides of the business Established and developed a robust bidding strategy that achieves monetary and customer acquisition goals and the results were amazing sales of 100,000 euros in the first 9 months of the newly started business while maintaining the ROAS of 600% in a highly competitive market Designed promotion graphics and incorporated inbound marketing techniques to generate high-quality traffic to the websites using adobe photoshop & Illustrator Spearheaded Influencer marketing campaigns and designed creative brand filters to increase engagement rate on social media platforms Researching, writing, producing, shooting, and editing the creative engaging content created. Develop and maintain relationships with internal stakeholders to improve cross-functional cooperation Create and maintain a holistic performance monitoring infrastructure Manage multiple key customer-facing platforms within the digital portfolio Review and optimize the end-to-end customer journeys, utilizing cross-team collaboration, A/B testing, surveys, and focus groups to inform key decisions. Robust governance processes to monitor the impact of the proposition and campaigns, identify the reasons for the results and share/adopt learning Proactively develop customer data analysis, sales, and market/business knowledge, and apply best practice techniques and tools to maximize your performance Produce and present reports on PPC activity to internal stakeholders Improve and expand e-communications and newsletter, internal and external Show less

PPC Specialist

• Nov 2020 - Jun 2021

Investigated & mapped multiple markets to design highly efficient ads campaigns Analysing competitor & market trends to generate optimisation reports. Administer and evaluate ads strategy KPI's to ensure high ROI. Internal & external data performance reporting on daily basis Redesigning and optimising landing page for stronger user experience for the ads campaign Implementing tracking scripts / custom event tracking using GTM At present the search ads campaigns are generating a CTR of 9% Generated sales worth INR 8,000,000 with Ads spend INR 200,000 (current data) Designing Ads strategy to penetrate 2 new markets every two months Show less

Video Editor

• Sep 2020 - Feb 2021

Understanding the product / service and researching the content consumed by the target audience Using a combination of Adobe Premiere Pro, After Effects, Photoshop to create 3D animated videos to displaying the product and explaining the applications of the product Translate video pitches and campaign briefings into effective video campaigns, creating custom offerings as required. Drive results for customers and identify & engage on cross-sell and up-sell opportunities. Designing premium custom vector images Aligning the visual communication with audio to give overall rich effect to the video’s Optimising Videos for different Social Media platforms in order to make the video look organic in the news feed of the target audience Show less

Social Media Manager

• Jun 2020 - Nov 2020

Develop and maintain relationships with internal stakeholders to improve cross-functional cooperation.Developing highly engaging content to reach each of the company's/ festival targets.Create, publish and manage engaging content daily using automation softwareTesting new growth hacking techniques and implementing them for rapid growth on Instagram and FacebookResearching and Analysing trends and Hashtags to amplify the reach of the social media accountsSetting up and Managing the Catalog / Commerce Manager for the Facebook and Instagram shopDesigning Instagram Gaming and beauty filter to increase the engagement rateMonthly Analysis and reporting for content & typology to understand customer affinity, to serve the target audience with higher quality and engaging contentTrained, supervised, and mentored a team of 10 interns. Show less

Digital Ads Manager

• May 2020 - Nov 2020

Creating a effective and efficient Ads strategy and delegating task to the teamDesigning performance dashboard and tracking major KPI’s to analyse the performance and optimise the adsImplementing tracking scripts / custom event tracking using GTM and Facebook pixelsSet up and managing facebook catalog / commerce managerWeekly Ads reporting, performance tracking and optimising strategyCreating brand awareness through creative content idea for ads ( created a gaming filter for Facebook and Instagram to increase the virality rate of the brand)Researching and analysing latest fashion trend to stay updated and make the brand more relatable to the target audienceCreating a funnel based ads strategy to push high quality audience down the funnel most efficientlyAllocating Budget and managing bid strategy to maximise the performance with a tight budget Show less

Digital Marketing Executive

• Apr 2019 - Apr 2020

Generate organic traffic (SEO) and Increase leads , boosted 20% traffic and leads from digital platform for company . Create , analyse & administer Google and Social media ad campaigns . Constructing Digital strategy for growth of companies e-commerce platform & new products. Authorised to handle social media accounts of organisation and generate leads from social media. Counsel , create and promote blog content for company. Generate organic traffic (SEO) and Increase leads , boosted 20% traffic and leads from digital platform for company . Create , analyse & administer Google and Social media ad campaigns . Constructing Digital strategy for growth of companies e-commerce platform & new products. Authorised to handle social media accounts of organisation and generate leads from social media. Counsel , create and promote blog content for company.