Experience

Kodelle Inc.

• Canada
• Software Development
• 1 - 100 Employee

• Data Analyst

  • Mar 2022 - Present

  • Engineered client-focused data analytics solutions using advanced PowerBI features such as DAX, data transformation, and dynamic visualizations. Enhanced data analysis capabilities while optimizing reporting efficiency by 30%. • Deployed expert-level Excel techniques like Pivot Tables, Power Query, and complex formulas to automate and refine data processing workflows. Increased data accuracy by 25% for multiple client projects. • Executed comprehensive data cleaning and analysis using SQL queries on datasets exceeding 10M rows. Delivered improved data quality, which fueled data-driven decisions and generated actionable insights for clients. • Employed Python and R programming to design and implement data models for advanced statistical analysis and predictive modeling. Enabled clients to leverage data for strategic decision-making through sophisticated analytics. Show less



HUB Customer Central (HCC)

• Canada
• Insurance
• 1 - 100 Employee

• Part-Time Student Data Analyst

  • May 2023 - Aug 2023

  • Data Analysis: Employed statistical techniques to analyze a book of business and lead conversion reports. Utilized clustering algorithms to segment data into statistically relevant groups. • Methodology Development: Designed a robust methodology for calculating the Lifetime Value (LTV) for different customer segments, considering both the premium paid by the client and the commission earned by the BPO Partner and HCC. • Customer Segmentation: Identified key customer profiles such as 'High-Risk Under-25' and 'Established Families' to target for lead generation based on revenue potential. • Revenue Optimization: Generated strategic recommendations on how to maximize revenue for HCC by leveraging insights from the LTV analysis. • Stakeholder Communication: Simplified complex statistical findings into actionable business insights to facilitate better understanding and decision-making for non-technical stakeholders. • Report Writing: Authored a comprehensive report outlining methodology, findings, and strategic recommendations, enhancing the depth of the analysis by incorporating external market data where available. • Presentation Skills: Delivered a high-impact presentation to HCC management and BPO partners, effectively communicating complex analytical insights in business terms. • Feedback Integration: Addressed and incorporated stakeholder feedback for continuous improvement of the LTV model and revenue maximization strategies. Show less



HBL - Habib Bank Limited

• Pakistan
• Banking
• 700 & Above Employee

• Team Member Internal Audit

  • Sep 2021 - Feb 2022

  • Leveraged the bank's proprietary data, tools, and technology for data-driven decisions that increased branch managers' market competitiveness. • Partnered effectively with senior management to deliver high-caliber projects, meeting and exceeding quality benchmarks. • Continuously monitored client-specific Key Performance Indicators (KPIs), strategies, and innovations, enabling real-time adjustments and resulting in a 15% improvement in strategic alignment. • Actively participated in client meetings and Quarterly Business Reviews (QBRs), delivering incisive business analyses that influenced client strategy and decision-making. • Conducted meticulous business process analysis and requirements gathering. Contributed to the creation and maintenance of critical project documentation, including design specifications and user guides, enhancing operational efficiency. Show less


State Bank of Pakistan (SBP)
• Banking
• 700 & Above Employee
• Intern, Domestic Market and Monetary Management Department

  • Jun 2019 - Jul 2019