Yarna Halton
Brand Partnerships Manager at Kiindred ™ - A Parenting Platform- Claim this Profile
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Bio
Artemius Panov
Yarna is by far one of the most passionate, enthusiastic and committed people working in media at the moment. She as the ability to build strong relationships with people across all levels and backgrounds to the point where you feel comfortable that she can handle any situation, only ever escalating it if it's the last resort. If there is an opportunity for her to move to the next level then I defiantly think she has the capability to nail that role from day one.
Artemius Panov
Yarna is by far one of the most passionate, enthusiastic and committed people working in media at the moment. She as the ability to build strong relationships with people across all levels and backgrounds to the point where you feel comfortable that she can handle any situation, only ever escalating it if it's the last resort. If there is an opportunity for her to move to the next level then I defiantly think she has the capability to nail that role from day one.
Artemius Panov
Yarna is by far one of the most passionate, enthusiastic and committed people working in media at the moment. She as the ability to build strong relationships with people across all levels and backgrounds to the point where you feel comfortable that she can handle any situation, only ever escalating it if it's the last resort. If there is an opportunity for her to move to the next level then I defiantly think she has the capability to nail that role from day one.
Artemius Panov
Yarna is by far one of the most passionate, enthusiastic and committed people working in media at the moment. She as the ability to build strong relationships with people across all levels and backgrounds to the point where you feel comfortable that she can handle any situation, only ever escalating it if it's the last resort. If there is an opportunity for her to move to the next level then I defiantly think she has the capability to nail that role from day one.
Experience
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Brand Partnerships Manager
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Apr 2021 - Present
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Channel Integration Manager
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Oct 2018 - Nov 2020
* Market analysis to identify new revenue streams including new product, tech capabilities, assets and sponsorship opportunities. * Work closely with multiple business units across Scentre Group to deliver partnerships that works for all parties. * Ownership of new products including ideation, internal negotiation and approval, sales collateral development, investment breakdown, sales team training and in market presentations. * Work with the sales analytics, sales strategy and customer experience team to launch seasonal sales strategy including sole responsibility for the seasonal product rollout. * Create and present strategic, multi-platform, market-leading sales responses to direct and agency clients.* Educate and upskill the national sales team on all products that sit outside the ‘core product' focus.
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Integrated & Digital Sales Manager
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Nov 2015 - Oct 2018
● Creating and launching the digital product set across website, mobile, eDM, digital directories.● Developing the sales strategy, revenue structure and go to market approach for digital product set. ● Agency sales education and training on digital and digital product set including in-market agency and direct presentations. ● Manage budget line and responsibility for both direct and sponsorship team revenue. Develop and create new revenue sponsorship concepts for agency and direct clients.
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Fairfax Media
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Australia
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Online Media
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700 & Above Employee
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Senior Account Manager
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Jul 2013 - Nov 2015
My role within Fairfax Media Sales team is to maximise the revenue generated from agency clients’ display advertising across the network. I work closely with the trade marketing team to educate the market on the benefits of online advertising as well as with the product and sales strategy development. A main objective of my position is to initiate, develop and coordinate effective advertising and campaign promotions to facilitate the attainment of sales and profit objectives. Managing and achieving ongoing sales growth with profitable business relationships for the Media Sales Teams. Main responsibilities include:• Revenue Generation• Reporting• Mentoring Account Coordinators and Sales Executives• Training clients• Constantly Improve Sales and Technical Skill Levels• Negotiation• Innovation
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Account Manager
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Jul 2011 - Jul 2013
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Account Executive
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Jun 2010 - Jul 2011
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Account Executive
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Sep 2008 - Jun 2010
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Ernst & Young
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China
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Accounting
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700 & Above Employee
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Legal Executive Assistant
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Sep 2007 - Jul 2008
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Education
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De La Salle Cronulla
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