Experience

Brimag Group

• Manufacturing
• 1 - 100 Employee

• Head of Digital & Strategy

  • Mar 2023 - Present



BSH Home Appliances Group

• Germany
• Manufacturing
• 700 & Above Employee

• Head of Customer Experience and Services

  • May 2021 - Mar 2023

• Head of Strategy & Business Development

  • Feb 2017 - Mar 2023

• Product Marketing Manager

  • Dec 2012 - Sep 2017

  Product Management of 4 top brands in home appliances market Initiating and leading the launch of a new BSH SDA brand Playing a major role in tripling the turnover in 5 years.Responsible to lead product strategy (price, positioning, sales channels and turnover).Responsible of pre-import procedures and product life-cycle.Analyze market information and trends.Full involvement in product life cycle (ordering, SII, showroom, marketing material, training)Work with all departments internally and abroad [HQ, factories], in order to finish processes / problems as fast as possible to execute the project/product. Develop and penetrate with new product categories.Market surveys of relevant product groups.Initiate suggestions for new development and services according to market needs.Lead close relations with the company's global business partners. Construct and implement work procedures including process check lists, assure work is done according to national and international standards and regulations. Show less



Sharir (H) Technologies [G-SUN]

• Rishon Lezion, Israel

• Projects Manager

  • Oct 2010 - Nov 2012

  •Responsible to lead Solar Energy installation projects with annual worth of ~250M NIS. •Analyze customer site, examine project operability and profitably, prepare work plans and quotes, lead presentations, negotiations and close agreements. •Work with engineers, construction and safety specialists to construct the systems needed to execute the project. •Prepare and submit plans and documentations for municipal and legal approvals. •Management of multiple project simultaneously, for various private and commercial customers across Israel. •Responsible for budget control, lead cost reductions and logistic efficiency measures strategies. •Construct and implement work procedures including process check lists, assure work is done according to national and international standards and regulations. •Sourcing and purchasing management; locate new suppliers, lead negotiations, close agreements, execute orders and follow up on schedules and quality. •Supervise progress and subcontractors, work closely with local authorities and the national Electricity Company. •Sustain close relations with the customers and enhance future project collaborations. Show less



Israel Airport Authority

• Airlines and Aviation
• 300 - 400 Employee

• Security Team Leader

  • Mar 2007 - Feb 2011

  •Lead a team responsible for flight security zones. •Work closely with the police and other national security forces. •Mentor new recruit, define tasks & objectives; implement procedures and protocols. •Lead drills and real time events; make curtail decisions under stressful situations •Lead a team responsible for flight security zones. •Work closely with the police and other national security forces. •Mentor new recruit, define tasks & objectives; implement procedures and protocols. •Lead drills and real time events; make curtail decisions under stressful situations