Head of Commercial and Growth

• Feb 2023 - Present

Circles.Life is a forward-thinking digital telco company based in Singapore that is leading the charge in mobile innovation. With a focus on customer-centricity, Circles.Life is committed to delivering services that meet the evolving needs of its customers, while also positioning itself as a pioneer of the future of telecommunications. Their cutting-edge technology, commitment to exceptional customer service, and relentless pursuit of growth and development make them one of the fastest growing companies in the industry.As Head of Commercial at Circles.Life, I am responsible for driving the company's commercial strategy and revenue growth. With a proven track record in sales and marketing, I bring a wealth of experience and expertise to this role. Through the development and execution of successful sales and marketing initiatives, I have been instrumental in contributing to the company's growth and success. Show less

Head of Commercial

• Oct 2022 - Feb 2023

General Manager, Digital and Branding

• Dec 2020 - Oct 2022

● Spearheading the business transformation from OEM toward OBM of the conventional textile and garment manufacturing business in the group, with new branding and digital growth strategy ● Leading the cultural and operational change to be B2C via the launching of DTC (Direct-to-Consumer) apparel brands via cutting edge fabrication technologies ● Implementation of branding, creative, omnichannel to GTM (go-to-market) strategic implementations with scarce resources via growth marketing strategy in the shortest period in South East Asia penetration and ready-to-enter China market ● Define branding and corporate transitional strategy to use OBM to nurture the existing OEM and ODM businesses via vertical integration optimization ● Managing multiple creative and digital agencies to synergize comprehensive segmentation, targeting, and positioning strategies digitally Show less

Enterprise Business Advisor + Enterprise Marketing Head

• Aug 2019 - Oct 2020

Advisory (Reported to Group CTIO) ● Spearheaded the implementation of the digital platforms for optimization of lead generation and sales funnels; ● Overseen the enterprise customer journey and funnels through with omnichannel strategies ● Advised on the deployment of Telco's specific BSS (business support system) and OSS (operating support system) for the deployment on CRM and marketing modules. ● Reporting CTIO office on enterprise division on commercial progress and development Marketing and Growth ● Execution of marketing communication collateral for integrated marketing communication strategy consisting of telecommunication, ICT, and IOT products and services; ● Managed marketing budget plan on ensuring optimal spending based on CPA (cost-per-acquisition) and LTV per customer on supporting CRO 's sales initiatives; ● Overseen the digital lead generation campaigns and journey to optimize the conversion rate over digital platforms. ● Partner with external vendors and/or agencies to develop market insight and understand competitive pressures in a disruptive market and develop effective marketing strategies to venture into niche market segments Show less

VP, Online and Alternate Sales

• Feb 2018 - Jul 2019

● Developed direct sales business growth strategies and channel development for online and telesales teams. Brought in Tokopedia, #1 e-commerce player in Indonesia as a key direct sales channel. ● Managed ROI of all direct sales channel's deliverables and initiatives nationwide and was responsible for the financial assessment and budget management of the business. Increased LTV (lifetime value) of subscribers by a minimum of 15% through the upselling program. ● Assisted in the improvement of productivity and performance of per-direct sales staff (online and tele) to minimize idle and sales-based productivity. ● Established and maintained a strong brand and market presence of the brand in collaboration with the marketing team. Won Best Digital Brand of Indonesia in the year 2019. ● Developed gamer community in both online and offline partnering with emerging KOLs in the market to maximize presence among gamers that can influence the purchase decision of Internet broadband. Show less

Senior Digital Manager - Mobile CRM, Global Marketing Center

• Jun 2016 - Jan 2018

Responsible for pioneering the advancement of new digital business for Alcatel in the global marketing and Asia Pacific region, which was the first for the company on a global scale.Global Marketing and Product Centre (GMPC): • Led the first Alcatel Mobile’s enjoy.NOW-MCRM (Mobile Customer Relationship Management/loyalty app) project-to elevate brand loyalty among Alcatel mobile phone users dominantly in Europe and the US. • Established content marketing strategy coordinating with Europe and US regional marketing departments to increase app participation rate to increase switching conversion to Alcatel mobile devices.• Cooperate with the US and European marketing teams to guide and develop highly localize content in individual countries with global communication and marketing communication strategies. • Analysed the backend data with the app development team to improve app usage rate, retention time rate, content engagement rate, call-to-action rate and other main indicators to produce high-quality targeted app content. Show less

E-Commerce Operations and Performance Marketing Senior Manager, APAC

• Sep 2014 - Jun 2016

Asia Pacific Division: • Led the 20-member e-commerce and digital marketing team throughout 7 countries. • Developed strong partnerships with e-commerce platforms in the region to drive sales.• Created and implemented go-to-market strategies for each new model launch - incorporating digital marketing, performance marketing, social media, online campaigns, KOL management, and PR activities.• Worked closely with both LAZADA and Flipkart to optimize online sales with in-house digital advertising strategy implementation to reduce CPA (cost per acquisition). Show less

Associate Director / Chief Digital Strategist

• Sep 2013 - Aug 2014

TH3 is a merger between WUZI Creative Lab and a new investor emphasizing digital projects comprises of web development, online marketing campaign, and content creation. TH3 is a merger between WUZI Creative Lab and a new investor emphasizing digital projects comprises of web development, online marketing campaign, and content creation.

Co Managing Partner

• Nov 2010 - Aug 2014

WUZI Creative Lab is a boutique digital agency focusing on web development and digital marketing. The business has gained traction on winning renowned brands in Malaysia such as Unicharm, The Curve Shopping Mall, Nokia, and more. Also, I have incubated homedeco2u.com; Malaysia pioneered home decoration platform bridging between Interior Designers and Home Owners. Won in several pitch competitions with MAD incubator and Cradle Fund as well as interviewed by BFM (Business FM) and featured in AXN’s The Apartment reality TV Show. Show less

Sales and Implementation Manager, Asia Pacific

• May 2008 - Sep 2010

First tax-compliance electronic invoicing company in the Asia Pacific. Led supplier sales and implementation of solutions among top manufacturing and service suppliers across Asia Pacific of our Forbes top 500 clients - Apple, Hewlett-Packard, Glaxosmith, and more. Assisted in expanding the KL office from 6 to 100+ employees within 4 years.

Sales and Implementation Specialist

• Sep 2006 - May 2008

Education Consultant

• May 2004 - May 2005