Experience

Adelphi FocusRx,Ltd.

• China
• Market Research
• 1 - 100 Employee

• Market Researcher

  • Apr 2021 - Present



The Johns Hopkins University - Carey Business School

• United States
• Education Management
• 200 - 300 Employee

• Student

  • Aug 2019 - Apr 2021



BlueFocus International

• United States
• Advertising Services
• 1 - 100 Employee

• Account Specialist intern

  • Jul 2020 - Sep 2020

  · Responsible for tracking and collating foreign media reports on NIO and China's EV industry, and conducting data analysis to conclude media trend through R. • Participate in the brainstorming of strategic plans for NIO's new battery rental launches and provide data and idea support • Benchmarking with the top players in the US and Europe in the EV industry, conducting benchmarking research, media data analysis and trend summaries · Responsible for tracking and collating foreign media reports on NIO and China's EV industry, and conducting data analysis to conclude media trend through R. • Participate in the brainstorming of strategic plans for NIO's new battery rental launches and provide data and idea support • Benchmarking with the top players in the US and Europe in the EV industry, conducting benchmarking research, media data analysis and trend summaries



Maschinenfabrik Reinhausen

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• market intern

  • Jan 2019 - Jun 2019

  • Responsible for the operation of the Group's WeChat Public Account, independently drafting scripts, and improving readership throughtargeted content adjustment supported by background data analysis • Assist in the design of banners and production of posters and other promotional materials based on product updates, industry exhibitions, and company event themes • Responsible for the operation of the Group's WeChat Public Account, independently drafting scripts, and improving readership throughtargeted content adjustment supported by background data analysis • Assist in the design of banners and production of posters and other promotional materials based on product updates, industry exhibitions, and company event themes



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• account intern

  • Jul 2018 - Sep 2018

  · Participate in the production of the 2018 China eSports industry data analysis report, conduct project team market research, assist in datacollection and collation, and compile key data information to support content output • Use R and SPSS to analyze the pesona of e-sports users, and divide user groups from age, location, job, and other dimensions • Participated in the analysis of LPL commercial sponsors in the League of Legends in China in 2018, mainly responsible for the DXRacer (e-sports chair) products through the analysis of sponsorship amount, brand exposure, market share changes, and brand recognition to provide commercial sponsorship results • Assisted in planning of the 2018 CBA promotional creative program, participate in the creative planning and production of the final delivery of the program presentation files Show less