Experience

VOLKA GAMES

• Cyprus
• Computer Games
• 1 - 100 Employee

• Chief Marketing & Operations

  • Aug 2019 - Present

  Chief Marketing & OperationsOrganizational structure:Direct report to Owners (board -1)Objectives:10x business growth with stable positive ROIEstablish scalable corporate processesSustain and evolve strong data driven and results oriented cultureSearch and capture new business opportunities



SIBUR

• Russian Federation
• Chemical Manufacturing
• 700 & Above Employee

• Head of digital processes, Digital transformation

  • Jan 2018 - Aug 2019

  SIBUR LLC, TOP 1 Petrochemical company in RussiaOrganizational structure:Direct report to Chief Digital Officer, Board -2Direct management of 47 employees, flat org structure, 9 roles (product owners, product designers, scrum masters, front/back/mobile developers, architects, analytics, QAs) Objectives:Build digital expertise from scratch being the first employeeExplore, build and launch product portfolio of digital products with cumulative business value of $5kk/yearEstablish lean, agile and data driven approach within the companyKey results:Built a team of 47 employees, that formed 8 product teamsLaunched 8 MVP’s during the first year that evolved into a product portfolio across value chain during the second year, bringing value and/or cutting costs of up to $9kk/yeardigital products across value chain: smart procurement, manufacturing – digital workforce (web and mobile apps) for equipment maintenance and reliability, quality control – apps for chemical laboratory, digital logistics – algorithms and web apps for railway dispatchers, shutdown repairs digital management tool, eCommerce web, Introduced digital transformation framework, agile approach to organizing teams, processes, interactions, budgeting, prioritization technique, that enables shift towards faster lead time and maximizing generated value.



Alfa-Bank

• Russian Federation
• Banking
• 700 & Above Employee

• Chief product owner / Portfolio manager, Daily banking value stream

  • Oct 2015 - Jan 2018

  ALFA-BANK, TOP 1 Private bank in RussiaChief product owner / Portfolio manager, Daily banking value streamOrganizational structure:Direct report to Director for products B2CLeading 5 teams (overall 42 employee), flat org structure, 8 roles (product owners, product designers, scrum masters, front/back/mobile developers, analytics, QAs)Objectives:Premium customer segment business unit 30% growth YoY 2017;+2500 active customers by the end 2017 (50% growth YoY);Improve customer satisfaction metrics (NPS>…%, CSI>...%, NDA)Key results:Launched and lead to maturity 3 scrum teams (mobile development) aligned with business goalsDeveloped upper segment acquisition strategy (ABCD segmentation, UNIT-economicas. value propositions, communication model, financial model, service model)Automated non-financial services for the segmentTested and launched new acquisition channels (active/passive MGM, word of mouth, omni channelling (offline to online), referral programsProduct ownerOrganizational structure:Direct report to head of B2C Digital bankingLeading team of 10 employeesObjectives:Penetration growth of digital services: p2p remittance 70% YoY, internet acquiring 30% YoY;P2P remittance profit growth 50% YoY;Key results:Redesigned and implemented customer onboarding (150% objective completion)Increased payments per customer rate by adapting UX in mobile banking. (120% objective completion)Launched a disruptive service “smart financial assistant”: regular payments plan, auto payments, data science predictive models, incoming bills, MAU 35k, рост MoM 30%Plus:Reimagined card balance top-up UX – average customer incoming payments amount increased 500%/5 months;Introduced a new monetization modelMade a research (design thinking approach and customer development) of UX inside the biggest electronics retailer in Russia, identified number of business opportunities, managed development and launch of MVP, that later went live in 300 retail shops



Mobiterm Startup

• CEO / Co-founder / Product owner

  • Apr 2013 - Jul 2017

  CEO / Co-founder / Product ownerOrganizational structure:Managing a team of 10 employeesObjectives:Keep the team and find and get buy in from a venture investor or a strategic partner;Open funding with an investor / partner.Key results:Signed 2 projects with top eCommerce platforms to run current business and win time to sign investor;Opened funding with a strategic partner for a team of 25 employees and a 1,5 year project.



RUSSLAVBANK

• Banking
• 1 - 100 Employee

• Head of mobile acquiring (mobile point of sale - mPOS)

  • Jan 2014 - Jul 2015

  C24, Startup. Pivoted, currently PaySend.comMoscow, Russia(C24.ru / mPOS.C24.ru)Head of mobile acquiring (mobile point of sale - mPOS)Organizational structure:Direct report to CEO;Managing team of 10 employees.Objectives:Develop and launch a new product from scratch in 6 months;Go break-even 1 year after launch;Create a disruptive bundle solution: mobile acquiring + e-wallet.Key results:Product launch 8 months after kick-off: mobile apps, front office, back office, bank integrations, device procurement from China, packaging, logistics, affiliate program);Built a full team of 23 employees on transparent unit-economics principles;Launched profitable affiliate program and inhouse sales unit;Launched a disruptive product mPOS+eWallet;1500 devices sold & RUB70kk+ 4 months after launch.I have operated in a role of business lead with total responsibility and control over the particular business segment with a team of 15 in a company of 100+. During this project I became a follower of lean startup and customer development concept and a huge fan of Eric Ries, Steve Blank and Bob Dorf.



LIFE PAY

• Russian Federation
• IT Services and IT Consulting
• 1 - 100 Employee

• Product owner

  • Sep 2012 - Mar 2013

  Product ownerOrganizational structure:Direct report to Founder & investment boardManaging a team of 7 employeesKey results:Launched the startup from Zero to working product and first transactional profit in 100 days;



ChronoPay

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Head of high risk accounts department

  • Feb 2009 - Jun 2011

• Key Account Sales Manager

  • May 2008 - Feb 2009