Yanuar Rizky

Senior PPC Specialist at DGtraffic Indonesia
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Contact Information
us****@****om
(386) 825-5501
Location
Tangerang Selatan, Banten, Indonesia, ID

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Credentials

  • Google Ads (AdWords) Essential Training
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Google Analytics Essential Training
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Online Marketing Foundations
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Google Display Display Certification
    Google
    Sep, 2021
    - Nov, 2024
  • PPC Automation Exam
    Semrush
    Sep, 2021
    - Nov, 2024
  • Social Media Marketing
    HubSpot
    Aug, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Feb, 2021
    - Nov, 2024

Experience

  • DGtraffic Indonesia
    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Senior PPC Specialist
      • Mar 2021 - Present

      - Achieved an install rate above 20.01% from financial industry clients - Successfully executed CPAS campaigns with 4.00 to 18.23 return on ad spend (ROAS) - Successfully reduced the cost per KYC from Rp 200,000 to Rp Rp 48,000 - Led the team to win the TikTok Agency Bootcamp Competition for a client, demonstrating exceptional performance on the TikTok platform - Entrusted to revamp the team's Ads proposal format, making it more efficient and competitive across various advertising platforms, including Google Ads, TikTok Ads, Meta Ads, Twitter Ads, and LinkedIn Ads - Secured the opportunity to conduct A/B testing strategies for the company's ads, which can be leveraged for clients' ad strategies - Significantly improved the registration rate from 1.29% to 8.40% on TikTok Ads. Client : DBS Bank, BCA Syariah, Nanovest, Skintific, Joylab, First Media, NH Korindo, Ceres Show less

  • FameoBoost
    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Strategist
      • Jun 2020 - Jan 2021

      - Successfully generated 5,000 clicks utilizing a single micro-influencer - Successfully created an influencer marketing strategy for Pikopi, collaborating with the winner of MasterChef Indonesia to create a new recipe and achieved a total of over 5.4 million views on TikTok. Client : Pikopi, Alami Syariah, GoPlay, Kenari Djaja - Successfully generated 5,000 clicks utilizing a single micro-influencer - Successfully created an influencer marketing strategy for Pikopi, collaborating with the winner of MasterChef Indonesia to create a new recipe and achieved a total of over 5.4 million views on TikTok. Client : Pikopi, Alami Syariah, GoPlay, Kenari Djaja

  • Tanda Collective
    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder/Digital Strategist
      • Sep 2019 - Jun 2020

      - Successfully increased Instagram followers by 900 within 2 months through organic strategies without the use of advertisements. - Served as a speaker at the Antam x Universitas Indonesia gathering on copywriting, sharing expertise and insights on the topic - Successfully increased Instagram followers by 900 within 2 months through organic strategies without the use of advertisements. - Served as a speaker at the Antam x Universitas Indonesia gathering on copywriting, sharing expertise and insights on the topic

  • Elite Marketer
    • Indonesia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Social Media Specialist
      • Oct 2018 - Aug 2019

      - Successfully increased Instagram followers by 20,000 within 8 months through organic social media strategies, without the use of paid advertising - Recognized as the best employee of the month in July 2019 for outstanding performance and contributions to the company's success - Demonstrated the ability to increase sales and conversions solely through organic social media efforts, surpassing the performance of the email marketing division - Selected as a guest speaker on social media marketing at Universitas Indonesia, sharing insights and expertise on the topic with students. - Produced winning content with record-breaking engagement, generating 4,335 likes and 490 comments without any paid promotion - Utilized YouTube SEO strategies to rank 2 videos on the top page of search engine results, increasing visibility and reach for the brand. Show less

  • PT. Brother International Sales Indonesia
    • Indonesia
    • Consumer Electronics
    • 1 - 100 Employee
    • Marketing Branding Consultant
      • Feb 2017 - Dec 2017

      > Responsible with cooperation between vendors > Maintain good relations with major authorized resellers in Jabodetabek > Collaborate with the creative team to create offline branding > Ensure all offline branding for large resellers is in accordance with the brand guidelines they already have > Responsible for providing display branding and all preparations for new product launches and store openings > Responsible with cooperation between vendors > Maintain good relations with major authorized resellers in Jabodetabek > Collaborate with the creative team to create offline branding > Ensure all offline branding for large resellers is in accordance with the brand guidelines they already have > Responsible for providing display branding and all preparations for new product launches and store openings

Education

  • Universitas Multimedia Nusantara
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
    2013 - 2018

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