Experience

Wunderman Thompson MAP

• Denmark
• Advertising Services
• 700 & Above Employee

• CEO, Resolve

  • Jul 2022 - Present

  Resolve is Wunderman Thompson’s privacy-first personalization technology, backed by the scale of WPP. Resolve creates a common language to connect knowledge and build trust without ever sharing or moving data. Resolve empowers purpose-built ecosystems that futureproof multidirectional value creation across brands, publishers, ad agencies, distribution networks, suppliers and people. Resolve is Wunderman Thompson’s privacy-first personalization technology, backed by the scale of WPP. Resolve creates a common language to connect knowledge and build trust without ever sharing or moving data. Resolve empowers purpose-built ecosystems that futureproof multidirectional value creation across brands, publishers, ad agencies, distribution networks, suppliers and people.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Global Chief Data & AI Officer

  • Nov 2019 - Jun 2022

  Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.



Edelman DXI

• United States
• Research
• 300 - 400 Employee

• Global Chief Data & AI Officer

  • Nov 2019 - Jun 2022

  Today too much of the industry is still focused on a one-way extraction of data, treating people like commodities. But we believe that the challenges facing brands and businesses today mean, now more than ever, they need to better understand the people they have to communicate with. WE START WITH PEOPLE. We question the why, not just the who and the what. We combine data, research and cutting-edge quantitative and qualitative techniques to truly reveal the people behind the numbers. It’s an approach that drives a two-way relationship, establishing a mutual data value exchange with people in which trust is the foundation. It becomes a virtuous circle; trust yields data, data enables empathy, empathy drives trust. WE CALL IT DATA WITH EMPATHY. This is what sets us apart. Data with empathy requires bringing together expertise and skills that combine understanding culture and human emotion, with robust science and quantitative techniques: We start by asking different questions. We take a multidisciplinary approach to answering those deeply human questions. We create unique earned content and experiences to build lasting, trusting relationships to drive mutual value exchange. Show less



Wunderman Thompson

• United States
• Advertising Services
• 700 & Above Employee

• Global Chief Analytics Officer

  • Apr 2015 - Nov 2019

  Wunderman Thompson is a creative, data and technology agency built to inspire growth for its clients and its people. Using end-to-end solutions at a global scale, our entrepreneurial spirit infuses creativity with emerging technology to deliver revolutionary results. Headquartered in New York, we are a worldwide agency bringing together over 20,000 people in 90 markets across the globe. Yanni joined in 2015 as the Global Chief Analytics Officer overseeing the analytics practice for the Wunderman Thompson network. Yanni has 20+ years experience in CRM analytics strategy, with a focus on customer lifetime value and customer centricity. In his previous roles, he led global teams of analytics and marketing strategy professionals in creating, articulating, and integrating digital and offline strategies by incorporating big data, analytics, and technology. Before joining Wunderman, Yannis was Vice President of CRM analytics and strategy at Merkle, Inc. His vertical industry experience includes insurance, healthcare, financial services, retail banking, and B2B. Before joining Merkle in 2008, he was Vice President of analytics strategy at TPG Direct, part of Omnicom Group. He has a Bachelor degree in Business Economics from Aristotle University in Thessaloniki, Greece, an MBA from the University of New Haven, and a Post-Master’s Advanced Certificate in Quantitative analysis from Drexel University. Show less



Merkle

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, CRM Analytics & Strategy

  • May 2011 - Apr 2015

  Yanni is a member of Merkle’s Analytics executive team and operating committee. In this capacity, he has led CRM analytics engagements in Insurance, Wealth Management, Hi-Tech and B2B vertical markets working with clients like DELL, Google, Samsung, Xerox, GEICO, MetLife, Zurich Japan, AIG, GMACI, Nationwide, 21st Century, AXA-Tianping, Hartford Insurance, AAA, Blackrock, AARP, Chubb, Regions, Citizens, PNC, BBVA, Assurant and others. Yanni brings 17 years in CRM analytics strategy, with a focus on customer lifetime value and customer centricity. He leads a global team of analytics and marketing strategy professionals in creating, articulating and integrating digital and offline marketing strategies that rely on harvesting the power of big data, analytics and technology. Yanni has experience in managing diverse stakeholders across the enterprise and providing strategic thought leadership in the areas of CRM, measurement and attribution, marketing database management, statistical modeling, segmentation, customer lifetime value measurement, brand effectiveness, marketing mix, big data management and marketing technology implementations. Before joining Merkle in 2008, Yanni was the Vice President of Quantitative Strategy for TPG Direct an Omnicom owned full services agency specialized in Insurance and Financial services. Yanni has a Post Masters in Quantitative Analysis from Drexel University, an MBA from the University of New Haven and a Bachelors Degree in Business Economics from Aristotle University. Show less

• Senior Director Analytics Strategy, Retail Banking Vertical Practice Lead

  • Jul 2009 - May 2011

  Merkle is the largest privately-held customer relationship marketing agency in the U.S. For more than 25 years, Fortune 1,000 companies and leading non-profit organizations have partnered with Merkle to build and maximize the value of their customer portfolios and return on their marketing investments. With a variety of quantitative, information-based solutions, Merkle works with clients to plan, design, execute and measure fully integrated customer relationship marketing (CRM) solutions. Merkle provides the framework for organizations to aggressively apply quantitative database marketing strategies to their CRM programs across mass, direct and digital media. For over a decade, our Think Brand. Act Direct.™ approach has produced superior results for many world-class global brands. The core of our solution is our highly-flexible and scalable marketing technology platform coupled with our award-winning analytics and creative, driven by a highly-disciplined consultative approach. It is the integration of these competencies that creates superior results for our clients. In today’s competitive environment, it’s not enough to provide great products and services. What matters is how these capabilities create and support marketing strategies that influence consumer behavior over time. This is Merkle’s missionMerkle is constantly evolving its value proposition and expanding its core competencies in anticipation of marketplace changes. The company has experienced a compound annual growth rate of 25% over the past 20 years, with 2013 revenues estimated at more than $315 million. With more than 2,100 employees, the corporation opened its Columbia headquarters in 2008, complimented by offices in Boston, Chicago, Denver, Hagerstown, MD, King of Prussia, PA, Little Rock, Minneapolis, Montvale, NJ, New York, Philadelphia, Pittsburgh, San Rafael, CA, Seattle and Shanghai Show less

• Director, Analytics Strategy

  • Jul 2008 - Jul 2009



TPG

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President - Strategic Database Marketing

  • Dec 2006 - Jul 2008

  TPG Direct is a leading direct response marketing and advertising agency headquartered in Philadelphia, PA, with branch offices in Wilmington, DE; New York, NY and Providence, RI. It operates through its subsidiaries, The Peter Group (www.tpgadvertising.com), Topak Marketing (www.topakmarketing.com) and AI Advertising. TPG provides a full range of DR services including marketing research and development, creative copy and design, print and mail production, campaign implementation, media management, list selection, data management and segmentation. Show less



TPG Direct, An Omnicom Company

• Assistant Vice President – Strategic Database Marketing

  • Feb 2004 - Dec 2006

  Implemented analytic solutions that support AIG’s strategic customer acquisition needs by designing, developing and managing a broad range of large-scale client database analysis and related projects. Key Responsibilities:•Led the lifetime value model redesign to align with the new database environment. •Developed predictive model recommendations on customer, household, saturation and zip level dimensions and constructed testing methodologies. •Performed “what if” scenarios to model direct mail selection and profitability results that drove scoring and selection methodologies. •Developed strategies for mining data to determine appropriate investment levels, campaign Life-Time Value (LTV) and individual customer LTV.•Provided day-to-day leadership in support of the functionality of data processing systems, the development of campaign analysis that meets client deliverables and standards, and the highest level of staff productivity, effectiveness and departmental profitability.•Counseled, coached, guided, and trained employees to encourage professional development and increased responsibility. Show less

• Director – Analytics and Database Strategy

  • Nov 2001 - Feb 2004

• Manager – Analytics

  • Nov 1999 - Nov 2001

• Senior Analyst – Statistical Modeling

  • Nov 1998 - Nov 1999