Experience

China Telecom Global
• Hong Kong
• Telecommunications
• 300 - 400 Employee
• Graduate Trainee

  • Sep 2022 - Present


vivo Mobile Communication Co., Ltd.

• Assistant Consumer Researcher

  • Sep 2021 - Jan 2022

  - Conducted qualitative research projects such as in-depth interviews and usability tests, extracted users’ pain points and potential needs - Assisted in the design of questionnaire for quantitative research, and completed the tabulation, cleaning and analysis of survey data - Monitored competitor activities and user opinions, regularly conducted competitive product analysis of major competitors’ new models - Participated in thematic study projects, built up research framework and paradigm to solve relevant business problems Show less



Ipsos (China) Consulting Co., Ltd.

• Market Research Intern

  • Jan 2019 - Apr 2019

  - Collected, sorted out, and analyzed desk research data of the macro environment of the project through various channels - Conducted background investigation and comparative analysis of the projects’ products and competing products, and produced reports - Collected related market and brand information according to different project needs, and followed up on the industry development trends - Other market research related work, such as data cleaning, extracting in-depth interview information and completing consumer analysis tables Show less



Crland, China Resouces

• Real Estate
• 100 - 200 Employee

• Brand and Media Management Intern

  • Jul 2018 - Sep 2018

  - Managed the company’s social media platform, cooperated with the topic selection, edited and published weekly tweets - Monitored the market performance of different advertising channels, analyzed the data and evaluated the promotion strategies - Participated in brand promotion activities, maintained relationship with multiple parties and ensured smooth implementation - Tracked the advertising project progress via OA and ERP systems, wrote project proposals and bidding analysis reports Show less