External Lecturer

• 2023 - Present

Teaching : • Luxury Marketing Teaching : • Luxury Marketing

External Lecturer

• 2023 - Present

Teaching : • Marketing Success Stories Teaching : • Marketing Success Stories

External Lecturer

• 2022 - Present

Teaching : • Media planning & Media buying Teaching : • Media planning & Media buying

External Lecturer

• 2021 - Present

Teaching : • Digital Marketing & Communications • SEM • Social Media • Email Marketing Teaching : • Digital Marketing & Communications • SEM • Social Media • Email Marketing

External Lecturer

• 2021 - Present

Teaching : • Digital Marketing & Communications • Inbound & Outbound Marketing Teaching : • Digital Marketing & Communications • Inbound & Outbound Marketing

External Lecturer

• 2020 - Present

Teaching : • Marketing & Communications • Digital Marketing & Communications • Media planning & Media buying Teaching : • Marketing & Communications • Digital Marketing & Communications • Media planning & Media buying

External Lecturer

• 2020 - Present

Teaching : • Marketing & Communications • Digital Marketing & Communications • Media planning & Media buying Teaching : • Marketing & Communications • Digital Marketing & Communications • Media planning & Media buying

Digital Marketing, Social Media & AdTech specialist

• 2019 - Present

• Self-employed / Freelance consultant. • SME (working on a regular basis with international expert networks such as NewtonX, Research Insights, Connect Research Institute, Survey Expert Interview, LinkedIn Research, etc.). • Professional lecturer in business, communications, digital and luxury schools. Teaching Marketing, Communications, Media, Advertising, International Marketing, Digital Marketing, Digital Media planning & buying, Social Media, AdTech, Luxury & Digital, etc. • Clients : Yves Saint Laurent, Lucette Paris, L'Arbre Vert, Organyc, Giant Bicycles, Habside. • Based in Bordeaux, but operating in Paris & London too. Show less

Global Digital Trading Manager - Richemont

• 2022 - 2022

Digital Media Director - BMW / MINI

• 2021 - 2022

Global Media Manager - Cartier

• 2021 - 2021

Senior Digital Media Manager - Vodafone

• 2019 - 2019

ROLE: Member of the Digital Investment team at Team Red, WPP network's fully integrated agency, dedicated to delivering best in class creative, production and media solutions that solve Vodafone's business problems in Australia. KEY ACCOUNTABILITIES: • Help service one of Australia’s leading Telco companies. Serve as a key client contact for Vodafone’s brand managers. Responsible for building client relationships, taking briefs and producing high standard, effective and profitable digital campaigns. • Influence the development of digital media strategies by following industry best practice, challenging client thinking and incorporating the latest innovations and opportunities across digital. Responsible for developing media recommendations and managing the delivery of all digital campaigns with the support of an Executive and Analyst. • Work with data-heavy platforms to turn data and campaign analysis into compelling stories. • Have an informed point of view on developments and opportunities within the advertising industry. Keeping up to date with industry trends and innovation. • Coach and develop a digital team in achieving strong results as well as their own personal goals. Responsible for managing the development of the digital team to reach the same level of expertise through the campaign experience. Show less

Global & EMEIA Digital Media Manager - Burberry

• 2016 - 2018

ROLE: Dentsu Aegis is the network that handles all of Burberry’s Luxury Fashion media investments globally. The core purpose of the role was to support Burberry with a range of diverse Digital services in all key markets around the world and support the integration of the network entities within the Dentsu Aegis Network. KEY ACCOUNTABILITIES: • Day-to-day management: Key interface of the Digital media specialist teams (PPC, Affiliates, Programmatic, Direct Display, Paid Social) working on the Burberry business. Orchestrate deliverables with all relevant stakeholders. Continually look to adjust and optimise ways of working and processes on the account. • International management and coordination: Coordinate and deliver multiple global digital media projects and campaigns across the 25 local markets where Burberry operates. Support Senior Digital Director in rolling out digital roadmaps, quarterly showcases, process guidelines, templates and relevant trainings to Global, Regional and Local teams, across all three regions (Americas, EMEIA, APAC). Work closely with the Regional hub teams & Local planning teams to ensure all are aligned, collaborating and sharing best practice to provide the best client solution. • Push the boundaries in strategy, innovation and Digital: Work alongside the strategy & innovation teams to deliver groundbreaking projects. Lead and manage a range of central projects that would add value by pro-actively championing key digital areas for Burberry (i.e. Mobile, Social, Video, Programmatic, e-Commerce…). • Generate insight creation that will lead to bigger, better thinking: Provide relevant and insightful intelligence to Burberry and planning teams to enrich media planning and buying. • Drive business growth: Responsible for performance report delivery and Global budget spend monitoring. Liaise with relevant Performance channels to achieve or exceed monthly, quarterly and YoY Revenue & ROI targets. Show less

Senior Digital Media Planner - Hugo Boss, Hermès, Lacoste, Pernod Ricard, etc.

• 2014 - 2016

ROLE: Main Digital Display, Video & Paid Social media planner and buyer across a large portfolio of clients. CLIENTS: Hugo Boss, Hermès, Lacoste, Smythson, Jimmy Choo, PUIG (Prada, Valentino, Jean-Paul Gaultier, Paco Rabanne, Nina Ricci, Carolina Herrera, Comme des Garçons), Pernod Ricard, KIA, National Express, Eurostar, Nando’s, L&G, Merck, David Lloyd, ZSL, Kew Gardens. KEY ACCOUNTABILITIES: • Media planning: Analyse client brief and objective, define strategy and approach (Awareness vs. DR), brief out relevant media owners, create media plan and rationale; Recommend innovative solutions across Programmatic, Direct Display, Mobile and Paid Social that drive efficiencies and boost client profitability. • Client management: Work across multiple accounts and optimise process and time; Liaise with front office or clients on a regular basis; Client facing presentations on strategy and subsequent results of campaigns. • People management: Management of one junior planner buyer and one account executive, responsible for their training and development. • Negotiation: Liaise with publishers on a regular basis and negotiate best possible rates for clients. • Finance process: Monthly budget reconciliation to ensure invoicing accuracy. • Relationships development: Work closely with a broad range of people in the industry (media owners, adOps teams, creative agencies, Programmatic team, finance departments…). • New business: Actively and successfully participated to the following pitches: O2, Merck, Gant. Show less

Digital Media Executive - British Government

• 2011 - 2014

ROLE: Junior member of the Digital Display team at M4C, the GroupM’s bespoke media agency for all of the British government’s media buying. CLIENTS: NHS, HMRC, Home Office, Cabinet Office, Army, Royal Navy, Royal Marines, Royal Air Force, etc. KEY ACCOUNTABILITIES: • Media buying: Responsible for the implementation administration of buying of online media campaigns (Standard Display, Rich Media & Dynamic, Online video, Gaming/In-game, Mobile & Tablet, Lead Generation…). • Creative co-ordination: Review all creative assets supplied, and seek client’s approval before setting live. • Reporting, Measurement & Analysis: Responsible for overseeing the reporting aspects of campaigns : close monitoring of delivery, ensuring media campaigns achieve the agreed objectives, providing clients timely updates, insights and recommendations, and deliver Post Campaign Analysis. • Optimisation: Identify publishers, verticals, targeting layers and creative that perform best and optimise campaigns accordingly in order to achieve cost efficient KPIs; Value improvements to clients. • Knowledge sharing: Develop client’s digital knowledge; See how research/insight can affect their business. Show less

Community Manager & Assistant Webmaster

• 2011 - 2011

ROLE: First community manager of the Cannes Film Festival. Help the internet team to set up new digital channels and social media platforms for promoting the content, news and films of the Official Selection of the 64th annual Cannes Film Festival (The Tree of Life, Melancholia, Midnight in Paris, Drive, The Artist, Pirates of the Caribbean : On stranger tides...). KEY ACCOUNTABILITIES: • Community management: Responsible for the launch of the official Facebook fan-page (700,000+ fans to-date) and Twitter account (450,000+ followers to-date). • Webmastering: Update the official website festival-cannes.com regularly. Show less

Assistant Account Manager - McDonald's, PepsiCo, Renault, Nissan, Sony, etc.

• 2010 - 2010

ROLE: Assist the media planning team in managing a portfolio of clients at Fuse, the OMG’s specialist unit focusing on branded entertainment, content and sponsorship. CLIENTS: McDonald's, PepsiCo, Sara Lee, Renault, Nissan, Bwin, Namco-Bandai Games, Sony, Garmin, Beko, Daikin, La Poste, Sanofi-Aventis, Malakoff Médéric. KEY ACCOUNTABILITIES: • Recommendation of cross-media marketing investment opportunities (TV & Radio sponsorship, print, digital, product placement, PR, street & experiential marketing). • Analysis of the marketing objectives, the market and the target; Budget expertise and negotiation; Measurement of the results, post ad-campaign reports and analysis. • Results : Campaigns booked with TF1, Canal+, M6, BFM TV, MTV Networks, RTL, Virgin Radio, etc. Show less

Assistant Account Manager - Nestlé Waters, Lunch Garden

• 2008 - 2008

ROLE: Assist the Account Manager in developing 360° strategies and campaigns for the clients of The Retail Company - the Trade & Retail division of Euro RSCG (now known as Havas Worldwide). CLIENTS: Nestlé Waters, Lunch Garden. KEY ACCOUNTABILITIES: • Increase traffic and sales at the POS by running Retail Marketing campaigns: Traffic building campaign, Retail publishing, OOH/Outdoor advertising, In-store communication, Creative packaging. • Coordinate operations between the different departments (account services, creative, production, publishing). • Briefing of the art director, the copywriter and the computer graphic artist. Show less

Assistant Head of Communications

• 2007 - 2007

ROLE: Assist the Head of Communications & Internet of AS Nancy Lorraine - a Ligue 1 football club - during the 2006/2007 season. KEY ACCOUNTABILITIES: • Interviews of football players, staff and executives. • Writing of news, articles and newsletter. • Photo-reportage. • Webmastering: Update the official website asnl.net regularly. ROLE: Assist the Head of Communications & Internet of AS Nancy Lorraine - a Ligue 1 football club - during the 2006/2007 season. KEY ACCOUNTABILITIES: • Interviews of football players, staff and executives. • Writing of news, articles and newsletter. • Photo-reportage. • Webmastering: Update the official website asnl.net regularly.