Yannick Convens

Co-Founder & Sales Coach at The SMarketing Academy
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Contact Information
Location
Brussels, Brussels Region, Belgium, BE
Languages
  • German Native or bilingual proficiency
  • Dutch Native or bilingual proficiency
  • French Full professional proficiency
  • English Full professional proficiency
  • Spanish Elementary proficiency

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Chloe Azulay

I worked with different sales coaches and I can say now that Yannick’s coaching was the best I have ever had. The value he gave during the lessons was juste beyond what I expected. He gave me so much clarity on my business and helped me scale my agency. His advice is precious and the level of research is insane. Being coached by Yannick was a great experience and the best investment I could have ever done for my business! Thank you so much for sharing your precious knowledge.

Joanne Jackman

I was fortunate to be Yannick first manager in Salesforce, which honestly was such a privilege. Yannick you were a breath of fresh air with your ambition to excel at everything, no task or project was too big or small for you. You really made an impact with all your stakeholders which helped elevate the Sales Programs brand... thank you for that. What will always stand out to me (apart from your joy of having the opportunity to sit beside our COO during an offsite in a boat in Amsterdam) is your long term vision and goal, your curiosity, your growth mindset and always looking for ways to do better. Your goal to be CEO, which no doubt you will achieve one day soon, will also stand out to me and I wish you every success with that.

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Experience

    • Advertising Services
    • Co-Founder & Sales Coach
      • Sep 2023 - Present

      The SMarketing Academy introduces a comprehensive online program designed for business, sales, and marketing leaders, offering the key to unlocking untapped revenue potential by aligning sales and marketing efforts seamlessly. Recent studies reveal that leading companies have witnessed a remarkable 32% revenue boost by implementing SMarketing principles. ...and here's the kicker: 1. These game-changing principles won't break the bank. 2. You can start implementing some of them today. 3. Technology is just one piece of the puzzle. Ready to future-proof your SMarketing strategy but unsure where to begin? Follow these steps: Step 1: Explore our brand-new website at www.thesmarketingacademy.com, Step 2: Dive into our free content and program previews, Step 3: Seize the opportunity with our launch pricing, Step 4: Get started right away. We're eagerly looking forward to meeting you on the flip side. Show less

    • Professional Training and Coaching
    • 1 - 100 Employee
    • Co-founder and Sales Coach
      • Jun 2022 - Present

      * Key Achievements 🏆* - (Live) Coached +70 customer-facing professionals (status: 01.08.2023) - Achieved average revenue growth of +150% (m-o-m). *Responsibilities 💼* - Lead daily business operations, encompassing: strategic planning, client acquisition, financial management, marketing & branding, product development, legal, outsourcing, website development, customer relationship management, sales and many other responsibilities start-up founders deal with. - Development, sales, and delivery of various marketing and sales learning tracks (e.g. 1to1, in-company workshops, online cohort training). --- *Our Value Proposition 🧬* We offer actionable learning journeys to help solopreneurs and SME's market better & sell more. In what formats you wonder? The one that suits you best: → 1/1 Coaching → Online Courses → Training & Events → In-Company Workshops → Actionable Tools & Templates Or even a whole track combining formats? (We 💜 that) 👉 Go to www.elevato.pro (or drop me a DM), choose your preferred learning format, and embark with us on a journey to reach your full Sales & Marketing potential - today. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Team Lead - Enterprise Corporate Sales | BeLux
      • Mar 2021 - Nov 2021

      *Key Achievements*- FY22 Quota Attainment (YTD): 161 % (On-Track for Peak Performers Club).*Responsibilities*- Led a 6-member team, fostering a high-performance culture, consistently surpassing targets.- Coaching, hiring, team forecasting, day-to-day team management - Reporting Up to Senior leadership - Drove team revenue growth via strategic plans, and successful upsells & cross-sells in large accounts.- Cultivated stakeholder relations internally and externally.- Informed decisions via data insights, which optimized strategies, and showcased achievements to leadership.- Grow OEM & ISV partner sales with 50% (yoy in Belux) & and act as a person for them. - Intensify relationships with impl. partners (SI) and the team.- Increase partner-led sales through business plan development, account planning & regular business reviews.- Set up new initiatives, commercial & operation models w/ SI's on SF product launches such as Sustainability Cloud & others. Show less

    • Enterprise Account Executive (ECS) | BeLux
      • Nov 2019 - Mar 2021

      *Key Achievements*- FY21 Quota Attainment: 138 % - Achievers Club- FY21 Top Performer Northern Europe- FY21 Q4 - MVP Enterprise Sales- FY20 Quota Attainment (only Q4) : 145 % *Responsibilities*- Engage with existing customers and new leads to sell the entire Salesforce Customer 360 platform.- Develop key customer stakeholder relationships and drive customer satisfaction at assigned accounts- Develop and drive the overall long-term strategy for a handful of accounts, aligned to customer business objectives- Coordinate internal Salesforce resources to meet customer business needs.- Perform account planning at assigned accounts, coordinating sales resources and an extended sales team.- Drive growth within an existing assigned account. Show less

    • Business Development Representative | Enterprise | Belgium & Luxembourg
      • Sep 2018 - Oct 2019

      *Key Achievements*- Average 126% monthly target attainment - FY19Q4 SalesDev Experience Club (Iceland)- FY20Q2 Top Performer Benelux (#Opps) - FY20Q2 Top Performer Northern Europe (#NB Opps) *Focus Industries* European Institutions, Public Sector, Utilities *Responsibilities*- Through C-Level engagement and consultative, customer centric selling approach, qualified opportunities by understanding complex customer challenges and business pains while educating prospects on the value of Salesforce solutions.- Connect with AEs and cross-functional teams to create and prioritise strategic target account lists within defined territory. Identify and generate new business opportunities to fuel up-market growth. - Deliver and exceed strategic goals and committed targets by responding with a quality pipeline, focused on both Install Base and White Space accounts.*Key Performance Indicators*- Sourced Qualified Pipeline: $8,335,558 - Avg. # Qualified Opportunities: 9 (a month)- Avg. # of Meetings: 14 (a month) Show less

    • Sales Development Representative | Start-up & SME | Benelux
      • Sep 2017 - Aug 2018

      *Key achievements*- Average monthly attainment above 118% of target.- 6x Benelux Top Performer of the month.- Q2 Top Performer Northern Europe (Nordics & Benelux).- Q2 SalesDev Experience Club (Marrakesh).*Responsibilities*- Identifying and creating new qualified sales opportunities from inbound leads.- Engaging with customers via telephone and email to analyse their needs.- Profiling the account and overcoming prospect objections to generate quality opportunities for the Account Executives.- "Multi-channel" follow-up - help uncover new deals and nurture existing opportunities.- Cold outreaches through telephone and LinkedIn to accelerate pipeline creation and success. *Key Performance Indicators*- Sourced Pipeline: $1,042,449 - Avg. # Opportunities: 28- Avg. # of Meetings: 34 (a month) Show less

    • Sales Programs Trainee DACH & France
      • Sep 2016 - Aug 2017

      *Key Achievements*- Influenced +7Mio $ in sales pipeline creation *Responsibilities*- Drive and Support the adoption of Challenger Sales Methodology.- Build a Customer Story Hub to centralise customer success stories. - Driving highly targeted lead-generation campaigns in DACH and FR to achieve aggressive growth targets (incl. How Salesforce Uses Salesforce Events, Call Blitz, Specific-AE Sales Campaigns, Webinars...) - Assisting with coordinating and aligning all demand generation functions including Marketing, Sales, Business Development, and Partner network- Support Sales Leadership by uncovering sales performance trends and gaps. - Strategic Projects for Senior VP & Area VP ESMB Sales Continental. Show less

    • Belgium
    • Sporting Goods Manufacturing
    • 700 & Above Employee
    • Expansion & Omnichannel Strategy | In-Company Project (Student Consultant)
      • Mar 2016 - Jun 2016

      Market study: - Identify expansion opportunities for Decathlon Belgium, - Perception of the Decathlon brand by customers, non-customers and employees, - Optimisation of the current omni-channel strategy within the Belgian sporting goods landscape. Result: very insightful findings and concrete recommendations for Decathlon Belgium on each of the three pillars covered in the market study. Market study: - Identify expansion opportunities for Decathlon Belgium, - Perception of the Decathlon brand by customers, non-customers and employees, - Optimisation of the current omni-channel strategy within the Belgian sporting goods landscape. Result: very insightful findings and concrete recommendations for Decathlon Belgium on each of the three pillars covered in the market study.

    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Intern Sales Channel Development, Customer Relations
      • Jan 2014 - Jul 2014
    • Germany
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Intern Online Marketing & Social Media
      • Jul 2012 - Sep 2012

Education

  • Vlerick Business School
    Master's degree, Marketing Management (M3)
    2015 - 2016
  • altMBA
    altMBA47 - Cohort Ruby
    2021 - 2021
  • Harvard University
    Executive Programs - Negotiation Skills: Strategies for Increased Effectiveness
    2019 - 2019
  • ESB Business School, Reutlingen University
    Bachelor of Science (B.Sc.), International Management Double Degree (IMX)
    2013 - 2015
  • Lancaster University
    Bachelor of Business Administration (BBA), European Management (Double Degree)
    2011 - 2013
  • European School
    European Baccalaureate, 81%
    1998 - 2010

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