Senior Manager of Brand & Product Marketing

• Feb 2022 - Present

Associate Director of Marketing Communications

• Jun 2019 - Feb 2022

Public Relations Manager - Marketing Communications

• Dec 2017 - Jun 2019

Assistant Public Relations Manager

• Apr 2015 - Dec 2017

- As being one of the pre-opening team, developed the pre-opening PR strategy together with Director to maximise local, regional and international publicity for The Ritz-Carlton, Macau and JW Marriott Hotel Macau.- Organize media familiarisations from A-List media market and key publications around the world to experience the unique value and standard of The Ritz-Carlton, Macau and JW Marriott Hotel Macau.- Work closely with marketing and digital marketing to promote the brand culture and strengthen the community footprints for the local society.- Generate target media coverage to support business units with press release and media tour. - Monitor media coverage and provide coverage report from time to time to top management.- Ensure all press materials are strictly adhere to The Ritz-Carlton, Macau and JW Marriott Hotel Macau brand guideline.- Maintain strong relationship with local media, business units and MGTO to facilitate media requests including hotel inspection, management interview and hotel experience. Show less

Public Relations - Sales and Marketing

• Feb 2014 - Apr 2015

Sharpened PR and Marketing Communications skills and became an all-round PR specialist who handled and took part in different PR events, such as Spring Media Dinner, Photo Shooting, CNY Lion Dance, media tasting program as well as sponsorship events. In addition, In charge and organize different Media Familiarizations from all over the region, like USA, Korea, Japan, India, Taiwan, China, Hong Kong and local media. - Developed and maintained strong media relations, secure and drive positive PR and media coverage to convey the Company's key messages and propositions; - Developed and fostered key community relationships with government offices, business partners and non-governmental organizations; - Developed news reports, monthly PR reports and execute media plans, media events and activities; - Developed and maintained internal and external communications including public announcements, guest communications and press releases. Show less

Brand marketing and Advertising - Communications

• Oct 2012 - Feb 2014

Established the branding and communications through planning and organizing various event and taks with productions house and internal related departments, such as MIF, MICEF, company promotional video, branding video, CNY Lion Dance, photo shooting and material pro-reading. - Brand communication plans and establishes plans and schedules for each discipline in marketing communications. - Coordinate with agent and production house. - Assisted in developing and maintaining a proper brand standard for internal and external programs. - Prepared and conduct monthly budget and forecast - Organized promotional video taking and photo shooting, liaise with different parties on the arrangement. Show less