Experience

Holiday Inn Golden Mile Hong Kong

• Hong Kong
• Hospitality
• 1 - 100 Employee

• Director of Marketing Communications

  • Sep 2023 - Present

• Marketing Communications Manager

  • Feb 2018 - Aug 2023



Sino Hotels

• Assistant Marketing Manager

  • Mar 2015 - Aug 2017

  Reporting directly to the Group’s Director of Marketing Communications, my achievements included: • Conducting numerous F&B and Interior Photoshoots as well as commercial wedding shoots. • Development of various group level marketing campaigns including mid-autumn festival, Easter, Chinese New Year, Christmas, CSR, and rebranding of Satay Inn • PR and development of marketing collaterals for The Pottinger Hong Kong and Gradini Ristorante E Bar Italiano • Managing the team at Island Pacific Hotel and Gold Coast Yacht and Country Club for the PR and development of marketing collaterals. • Brand Development for The Olympian Hotel in West Kowloon • Hosting various Media & PR events • Management of various PR Agencies • E-marketing: Electronic Direct Mailing • Social Media: Managing the Facebook, Twitter and Instagram accounts for The Pottinger Hong Kong and Island Pacific Hotel, including various Facebook advertising campaigns • In charge of in-house photography - food and colleagues portraits Show less



Langham Hospitality Group

• Hong Kong
• Hospitality
• 700 & Above Employee

• Assistant Manager of Branding & Marketing

  • Oct 2009 - Feb 2015

  Reporting directly to the Vice-President of Brands and Regional Operational in Asia, my achievements included: Creation of a Luxury Boutique Hotel Brand for the China Market. Repositioning of the Langham Place brand from upper upscale to luxury market Developing the Eaton Hotel brand into a two-tiered model covering the upscale and midscale product Developing over 100 internal branding documents for our 5 brands, including: - Brand Prints / Development Brochures for The Langham, Langham Place, Eaton Luxe, Eaton Smart and 88 Xin Tian Di (working title) - Brand Comparison Chart - a 30 page document outlining the characteristics of our 5 brands - Interior Design Guidelines (all 5 brands) - Hotel Colleagues Uniforms Lookbook Creation of a Brands Intranet as an information sharing platform for all of our hotels and corporate colleagues Conducted Brand Audits of our properties in Hong Kong - The Langham, Langham Place and Eaton Smart. Presentation of our brands to various owners and developers Developed a line of retail products and guestroom amenities for each of our hotel brands. Working with LRA Worldwide Inc. - developed a guest emotional audit for The Langham and Langham Place Conducted Qualitative Customer Research for Brand Development along side companies such as Jigsaw Market Consulting (Shanghai) Developed a bi-monthly newsletter spotting all the latest trends and cool happenings in the industry. Show less



Founder and CEO Hotel Washington Panama (working name)

• Hospitality
• 1 - 100 Employee

• Marketing Executive

  • Apr 2007 - Sep 2009

  Igor’s Group – Restaurant and Bar management in Hong Kong; Reporting to the marketing director and manager, my achievements included: Manage the marketing campaigns and promotions for the following outlets under Igor’s Group: Peel – wine lounge in Soho Peccato - Italian restaurant in Soho WildFire – Continental cuisine / pizzeria franchise (Soho / Mid-levels / Knutsford Terrace / Elements / Airport / Causeway Bay / Stanley) Café de Paris - French restaurant in Soho and Stanley Moorings - restaurant featuring New England cuisine in Discovery Bay Pickled Pelican - English Pub in Central and Stanley The Boathouse - restaurant featuring New England cuisine in Discovery Bay Nomads - Mongolian grill buffet in Tsim Sha Tsui Conceptualize and organizing various corporate marketing campaigns Management of the Igor’s ELITE loyalty card program Re-design, creation and expansion of their corporate website www.igors.com Assisting and setting up various online marketing campaigns for the group Handling event organizations and press interviews. Liaising with the French Consulate as well as various chambers of commerce for national festivals events and promotions Copywriting and translation work in English, French and Chinese Press releases for new outlets and events Co-opt marketing with various organizations Show less



Magnet Partnership Ltd

• Designer

  • Aug 2006 - Dec 2006

  Magnet was established in March 2006 in Hong Kong as a Design agency. During my time there, I worked freelance as a web and print designer. My clients include: _Financial Times _UBS investment bank Magnet was established in March 2006 in Hong Kong as a Design agency. During my time there, I worked freelance as a web and print designer. My clients include: _Financial Times _UBS investment bank



Asia City Publishing Ltd

• Web Designer

  • 2004 - 2006

  Working under the company's marketing dept and reporting directly to the regional; Designed Websites: The corporate website for Asia City Publishing Group www.asia-city.com/group/ Where Hong Kong Magazine Online www.where-hongkong.com Splash Communications Ltd. www.splash-communications.com HK Live! www.hk-live.com Corporate website for Gmagazine www.gmagazinehk.com/corporate/ Gmagazine Online www.gmagazinehk.com Other duties include: Creation of the company’s Central Knowledge Database / Intranet web site Upkeep and maintenance of www.asia-city.com Creation and maintenance of the company’s various e-newsletters Assisting and setting up various online marketing campaigns Setting up and compiling online survey results. Show less



Allied Telesyn (North Asia) Ltd

• Graphics Designer/Webmaster

  • Sep 2003 - Dec 2004

  Standardization of the design and corporate image for the Allied Telesyn (North Asia) Group Website maintenance and update for the Headquarters in Beijing www.alliedtelesyn.com.cn Design a website for their Hong Kong branch www.alliedtelesyn.com.hk Design and managing other products including interactive products tutorials, powerpoint templates, business cards...etc. Standardization of the design and corporate image for the Allied Telesyn (North Asia) Group Website maintenance and update for the Headquarters in Beijing www.alliedtelesyn.com.cn Design a website for their Hong Kong branch www.alliedtelesyn.com.hk Design and managing other products including interactive products tutorials, powerpoint templates, business cards...etc.