Yanjia Feng
Marketing Intern at China Telecom Asia Pacific- Claim this Profile
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Experience
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China Telecom Asia Pacific
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Singapore
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Telecommunications
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1 - 100 Employee
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Marketing Intern
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Sep 2023 - Present
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HealthServe Ltd
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Singapore
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Hospitals and Health Care
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1 - 100 Employee
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Communication & Engagement Intern
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Jan 2023 - Jul 2023
- Contributed to the development and execution of integrated communications & marketing efforts, collaborating with various teams to address their priorities and needs across multiple channels such as website, social media, and campaigns - Planned social media calendar and created multi-format content for social media marketing, including copywriting, interview, video editing, visual design, maximizing the impact and reach of the content with an average of 15 posts per month - Tracked and analyzed communications data and engagements using tools such as Meltwater, Google analytics, Meta Business Suite, consolidated monthly & yearly impact report Show less
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medici.tv
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France
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Musicians
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1 - 100 Employee
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Social Media Assistant
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Nov 2022 - Dec 2022
- Created engaging content showcasing competition behind-the-scenes by capturing and documenting it through film and photography, resulting in 821k video views on Instagram - Coordinated with staff members from France and Singapore, as well as candidates from 13 countries, to ensure smooth execution of the competition - Conducted, filmed and edited interview videos with candidates, resulting in a social media reach of 2.6 million and 66,000 engagement - Created engaging content showcasing competition behind-the-scenes by capturing and documenting it through film and photography, resulting in 821k video views on Instagram - Coordinated with staff members from France and Singapore, as well as candidates from 13 countries, to ensure smooth execution of the competition - Conducted, filmed and edited interview videos with candidates, resulting in a social media reach of 2.6 million and 66,000 engagement
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Digital Marketing & Communications Intern
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Aug 2022 - Nov 2022
- Simultaneously conducted and followed up on marketing activities of 18 projects on time within budget, coordinated with and outsourced over 500 influencers, created KOL briefs to align clients' marketing goals - Developed and executed digital marketing strategies across social media platforms such as Xiaohongshu, Wechat, and Instagram, created over 20 pieces of content tailored to meet client needs and consistently delivered more than 10 WeChat Ad articles per month - Analyzed and assessed the success of marketing initiatives, providing clients with detailed marketing campaign reports, with an average total number of over 20,000 views and 2,500 engagement Show less
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NetEase
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France
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Software Development
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1 - 100 Employee
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Human Resources Assistant
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Mar 2021 - Jun 2021
- Streamlined the recruitment process for 6 job positions by developing job descriptions, sourcing talents through various channels, and building a talent pool of over 200 qualified candidates, resulting in job offers for 12 candidates - Implemented and supported 3 recruitment projects ("Talent Reflow Plan", "High P Plan", and a career fair), coordinated with the HR Business Partner department, documented interview data and gathered feedback, and maintained an updated list of interviewers - Streamlined the recruitment process for 6 job positions by developing job descriptions, sourcing talents through various channels, and building a talent pool of over 200 qualified candidates, resulting in job offers for 12 candidates - Implemented and supported 3 recruitment projects ("Talent Reflow Plan", "High P Plan", and a career fair), coordinated with the HR Business Partner department, documented interview data and gathered feedback, and maintained an updated list of interviewers
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ByteDance
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China
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Software Development
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700 & Above Employee
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HR Organizational Effectiveness Intern
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Jul 2020 - Oct 2020
- Delivered over 30 comprehensive training sessions for new hires, covering areas such as records verification, training presentations, and interdepartmental communication - Analyzed attendance, leave, and resignation data for employees, generated a report, and recommended optimization strategies, resulting in a reduction of 8% in employee absence rates in Guangzhou and Foshan - Developed 3 standard operating procedures for the new employee training manual, further optimizing the training experience Show less
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Education
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National University of Singapore
Master's degree, Communication and Media Studies -
英国伦敦政治经济学院
Master's degree, Human Resources and Organisations(Human Resource Management/CIPD) -
Sun Yat-sen University
Bachelor's degree, Sociology -
University of California, Berkeley
Exchange Student, Sociology