Experience

YSDS

• Sweden
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• CEO Asia Pacific

  • Apr 2021 - Present

  Singapore



Monica Vinader Ltd

• United Kingdom
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• President, Asia Pacific

  • May 2015 - Apr 2021

  Singapore Developed and implemented brands commercial strategy that took the business internationally from UK to Dubai, Hong Kong, Singapore, Korea and China Responsible for the brand’s commercial goals and business growth in Asia Responsible for revenue generation through both online and office channel in Hong Kong, Singapore, China and Korea market and the overall regional business profitability Drove fast-paced growth in Asia through strong brand building, drive team and… Show more Developed and implemented brands commercial strategy that took the business internationally from UK to Dubai, Hong Kong, Singapore, Korea and China Responsible for the brand’s commercial goals and business growth in Asia Responsible for revenue generation through both online and office channel in Hong Kong, Singapore, China and Korea market and the overall regional business profitability Drove fast-paced growth in Asia through strong brand building, drive team and operational excellence and a thorough understanding of each markets and their customers’ behaviours and needs, stay focused and relevant in regional product and service offerings Identify market needs and opportunities, work with internal and external stakeholders to shape product and marketing strategies. Built and coached a top in class, high-performing, highly engaging and motivated team to support the fast-paced growth in Asia Champion the brand and company’s culture and value and install the same passion, attitude and drive throughout the entire Asia team Management of a multi-culture teams in Asia across different functions, emphasise on cross-functional collaborative working culture with clear communications and team works Oversaw CRM and new loyalty program to equip the teams with a cohesive view of customers and drive personalised experiences, elevate customer experience Collaborated and well networked externally with different industry peers in the real estate, financial, entertainment and hospitality businesses, identify and develop new opportunities for continued business growth brand exposure, broaden customer outreach and acquisitions.

• General Manager Retail and Wholesale, UK and Middle East

  • Nov 2013 - Apr 2015

  London, United Kingdom Responsible for the overall development of UK business and accountable for its commercial success Consolidated UK wholesale businesses, successfully established with Harrods, Selfridges, Liberty and grew them into high performing accounts. Responsible for the London flagship store search and opening, successfully delivered it from concept to fully open and in operation in 10 months Led business international expansion to the Middle East and established a partnership in… Show more Responsible for the overall development of UK business and accountable for its commercial success Consolidated UK wholesale businesses, successfully established with Harrods, Selfridges, Liberty and grew them into high performing accounts. Responsible for the London flagship store search and opening, successfully delivered it from concept to fully open and in operation in 10 months Led business international expansion to the Middle East and established a partnership in Dubai. Worked exclusively with the chosen MiddleEast partner in Dubai. Oversaw all functions from sales and marketing, operation, products and merchandising and PR and communication. Focused on business expansion to the Far East. Led the development and implementation of a go-to-market strategy. Identified the right opportunity for the brand and execute the opening of brands flagship stores in Asia.



EVISU Group Limited

• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Retail - UK

  • Sep 2010 - Nov 2013

  London, England, United Kingdom Reporting to CEO, focusing on business growth in the UK and Europe, strategically managed all operational requirements of the business.

• Financial Controller - UK and Europe

  • Apr 2008 - Oct 2010

  London, United Kingdom Responsible for company financial statements, year-end audit, closely monitoring company's financial performance to board of directors. Managed feasibility studies and other business proposals to the board of directors, advising on financial implications and consequences of business decisions; offer professional judgment on financial matters and advised ways to improve business performance.

• Finance Manager

  • Nov 2006 - Apr 2008

  London, United Kingdom Responsible for monthly management accounts under UK GAAP, financial statements, budgets, cash flows, variance analysis. Perform balance sheet and cash flow forecasting modelling. Prepare annual budget for UK division. Responsible for the year-end audit, statutory account and corporate tax statement.



Benjys Group Limited

• Management Accountant

  • May 2004 - Oct 2006

  London, United Kingdom Responsible for company management accounts and financial statements