Yang Sheng Xiong
Account Manager at Imperial Leisure – Creative Agency – London & Singapore- Claim this Profile
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Bio
Kheng Yee Goh
I had the pleasure of working with Sheng Xiong in the first 6months of his time at Regional Marketing, Platform Campaigns team. We collaborated on several projects, including the development of branding guidelines for Shopee Express, as well as the crafting of creative visuals for the inaugural 7.7 Aniversario Sale in Latin America. Sheng Xiong was a go-getter throughout these projects - he was resourceful in working with stakeholders, and was always prompt to follow up on any concerns or roadblocks during the project. Above all, he is an inquisitive individual who is always keen to learn more, and he would take the intiative to understand more about projects which might even be beyond his immediate scope. With such a positive learning mindset and can-do attitude, I am certain that Sheng Xiong will be an invaluable asset to any team/organisation he might choose to be a part of in future.
Kheng Yee Goh
I had the pleasure of working with Sheng Xiong in the first 6months of his time at Regional Marketing, Platform Campaigns team. We collaborated on several projects, including the development of branding guidelines for Shopee Express, as well as the crafting of creative visuals for the inaugural 7.7 Aniversario Sale in Latin America. Sheng Xiong was a go-getter throughout these projects - he was resourceful in working with stakeholders, and was always prompt to follow up on any concerns or roadblocks during the project. Above all, he is an inquisitive individual who is always keen to learn more, and he would take the intiative to understand more about projects which might even be beyond his immediate scope. With such a positive learning mindset and can-do attitude, I am certain that Sheng Xiong will be an invaluable asset to any team/organisation he might choose to be a part of in future.
Kheng Yee Goh
I had the pleasure of working with Sheng Xiong in the first 6months of his time at Regional Marketing, Platform Campaigns team. We collaborated on several projects, including the development of branding guidelines for Shopee Express, as well as the crafting of creative visuals for the inaugural 7.7 Aniversario Sale in Latin America. Sheng Xiong was a go-getter throughout these projects - he was resourceful in working with stakeholders, and was always prompt to follow up on any concerns or roadblocks during the project. Above all, he is an inquisitive individual who is always keen to learn more, and he would take the intiative to understand more about projects which might even be beyond his immediate scope. With such a positive learning mindset and can-do attitude, I am certain that Sheng Xiong will be an invaluable asset to any team/organisation he might choose to be a part of in future.
Kheng Yee Goh
I had the pleasure of working with Sheng Xiong in the first 6months of his time at Regional Marketing, Platform Campaigns team. We collaborated on several projects, including the development of branding guidelines for Shopee Express, as well as the crafting of creative visuals for the inaugural 7.7 Aniversario Sale in Latin America. Sheng Xiong was a go-getter throughout these projects - he was resourceful in working with stakeholders, and was always prompt to follow up on any concerns or roadblocks during the project. Above all, he is an inquisitive individual who is always keen to learn more, and he would take the intiative to understand more about projects which might even be beyond his immediate scope. With such a positive learning mindset and can-do attitude, I am certain that Sheng Xiong will be an invaluable asset to any team/organisation he might choose to be a part of in future.
Credentials
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Agile Meets Design Thinking
CourseraApr, 2022- Sep, 2024 -
Digital Product Management: Modern Fundamentals
CourseraApr, 2022- Sep, 2024 -
Hypothesis-Driven Development
CourseraApr, 2022- Sep, 2024
Experience
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Account Manager
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Feb 2023 - Present
- Manage high-profile brands such as British Council, Millennium Hotels and Resorts, TikTok for Business (SEA), and All Nippon Airways. I have successfully overseen projects from initiation to completion, consistently delivering exceptional results. Key Contributions: - Demonstrating expertise in project management and planning, I have effectively executed projects by meticulously managing project scope, budget, and timelines. I proactively identify potential risks and resolve issues to ensure successful outcomes. - I lead production shoots (from pre-production to post-production) in Singapore, leveraging my experience in managing all aspects of the production process to deliver high-quality results. - I facilitate collaboration and maintain timely communication among team members and stakeholders, fostering a cohesive working environment to achieve project goals. - Building and nurturing relationships with key stakeholders, I provide regular project updates, ensuring transparency and trust throughout the project lifecycle. - By working closely with clients, I understand project requirements and priorities, aligning them with business objectives to deliver measurable value. - I lead regular client meetings and check-ins, providing detailed updates on project status and addressing concerns, ensuring a smooth and trusted partnership. - I have built and maintained strong relationships with key clients, resulting in high levels of customer satisfaction and retention. Show less
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Shopee
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Retail
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1 - 100 Employee
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Regional Brand & Growth Marketing, CRM
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Sep 2022 - Feb 2023
- Drive buyer lifecycle campaigns across local markets to acquire, engage, retain and maximize the customer lifetime value of Shopee's users- Develop, review and implement customer journeys and schedules to align with each market’s overall CRM plans - Coordinate with regional and local stakeholders to build and automate lifecycle campaigns- Track and analyze campaigns’ performance and identify opportunities for growth and optimization
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Regional Marketing, Campaigns Planning and Operations
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Jan 2022 - Sep 2022
- Brand guardian who oversees all visuals and marketing collaterals of platform campaigns in 14 markets.- Provides strategic guidance to new markets in branding and campaign assets design.- Spearhead several branding projects, such as an overhaul of branding guidelines and direction for Shopee Xpress. - Involved in the planning and coordination of regionally led mega campaigns (7.7, 10.10, 11.11, 12.12)- Managed different stakeholders across different Shopee verticals for creating and coordination of branding assets. Show less
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Marketing / Production Intern
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Jun 2021 - Aug 2021
Enter the Shopee Community Marketing Team as a Marketing / Production Intern, and took charge of the following responsibility: 1) Brainstorm design, storyboard, and animate videos that clearly communicate ideas to serve project needs (promotional campaigns, marketing communications, etc) 2) Scheduling of voice actors and other talents for recording time in the studio as well as any follow-up time for corrections or adjustments 3) Keeping track of the equipment needed to complete production or suggest improvements to the equipment or production execution to increase production value for a particular campaign 4) Support in various production tasks including filming, video editing and other tasks assigned Show less
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WWF
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Switzerland
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Non-profit Organizations
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700 & Above Employee
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Brand and Marketing Intern
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Jan 2021 - Jun 2021
As a Brand and Marketing Intern for the global WWF brand, I took charge of the following responsibilities: 1) Support WWF brand research project 2) Brainstorming WWF and Earth Hour creative assets and work with in-house and external designers and video editors to create and adapt/localize for use in the different local and regional markets 3) Work with the WWF International team to ensure all Earth Hour contents (including the website, social media, media, and PR, network alliances, internal communications, and corporate partners) are ‘on-brand with strong integration of campaign messaging and aligned ‘look and feel’ 4) Involved in the development of global brand strategies and communications plans for both WWF and Earth Hour 5) Keep the WWF and Earth Hour brand websites up to date and support creating template assets for the brand websites Show less
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SPACE2B
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Singapore
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Wellness and Fitness Services
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1 - 100 Employee
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Creative Media Intern
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Jun 2020 - Oct 2020
• Working solo to see through the whole process of media production independently - from concepts and treatment design to creative directing & shooting and editing. • Create content on SPACE 2B website and social media platforms. Job Scope: 1. Photography 2. Video shoot of our studio 3. Video-on-demand with video clips 4. Audio-on-demand with audio clips of training, sound, meditation interlay with relaxing soundscape in the backdrop. 5. Upload of content to our website and social media platforms (Instagram, Facebook, IGTV, IG Hightlights, FBTV, Youtube, Linkedin) Show less
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Production Assistant + Junior Creative Director
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Nov 2019 - Feb 2020
- Assist the producer in Managing Relationships with all Advertising Agencies - Assist the Producer in projects, planning, execution and post-production - Assist the producer in building up the director and crew roster in APAC - Assist on Social Media content for the EL Films brand - Work on PDF tenders/treatments concepts. - Assist Produce 1 – 2 x Projects per month - Conceptual: creating Pre-Bid Decks, concepts, and treatments across both Dubai and Singapore - Creative dept in SG, assist in managing the editing schedule of any project - Edit Suite: Offline/Online/Colour Show less
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Arcade
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United States
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Blockchain Services
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1 - 100 Employee
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Creative Strategy Intern
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Oct 2015 - Feb 2016
Got a chance to be involved in both the creative and planning department during a polytechnic internship at Arcade Agency. Under the Planning Department, I took charge of the following: 1) Strategic planning 2) Social media planning and analysis 3) Social audit 4) Consumer market insights and research for various markets such as Japan, Indonesia, etc. 5) Product research Under the Creative Department, I took charge of the following: 1) Stealomatic 2) Video production 3) Creative copywriting Show less
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Education
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2018 - 2022
Nanyang Technological University
Bachelor's degree, Communication and Media Studies -
2013 - 2016
Singapore Polytechnic
Communication and Media Studies
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