Experience

Wyndham Hotels & Resorts Asia Pacific

• Singapore
• Hospitality
• 1 - 100 Employee

• Assistant Public Relations Manager

  • Nov 2022 - Present



Three Squirrels Inc

• Nanjing, Jiangsu, China

• Senior Public Relations Expert

  • Feb 2022 - Mar 2022

  • Responsible for issue monitoring management. Working with monitoring agency to optimize the daily monitoring result. • Timely analysis issue and classify base on the risk level. • Work with internal and external stakeholders to produce communication letter, statement, etc. • Build-up issue management team structure and improve the dealing process. • Support PR activities and external communication execution. • Responsible for issue monitoring management. Working with monitoring agency to optimize the daily monitoring result. • Timely analysis issue and classify base on the risk level. • Work with internal and external stakeholders to produce communication letter, statement, etc. • Build-up issue management team structure and improve the dealing process. • Support PR activities and external communication execution.



BSH China

• China
• Manufacturing
• 100 - 200 Employee

• • Oct 2019 - Feb 2022

  • Responsible for corporate and brand communication plan execution, build up and maintain media relationship.• Write and review documents issued by enterprise and brands.• Handle enterprises and brands crisis issues.• Develop public relations communication plans according to the needs of other departments and activities, including media publicity and topic selection cooperation, and provide relevant news materials.• Prepare the speech, interview and external statement for enterprise's external spokesperson.• Assist to complete the annual media plan and the media topics cooperation. Show less

• • Aug 2016 - Oct 2019

  • BSH China social media management and guideline issuing.• Social media and E-commerce monitoring and analyze , online issue handling and statement management.• Social media accounts operation.• Online media and KOL maintenance.• Set up internal communication tool.



Hilton Nanjing

• • Sep 2014 - Oct 2019

  • Planned hotel yearly marketing events.• Built up great relationship with local media and strengthened the cooperation.• Hotel events news writing and publishing.• Timely reply to online complaints and dealt with crisis.• Operated official social accounts (Weibo Wechat).

• • Nov 2013 - Sep 2014

  Mainly responsible for promoting hotel events and activities. Getting touch with local media and keep good relationship with them. Manage hotel public broadcast platforms. Paper works about PR.



Nanjing People's Broadcasting Station

• Nanjing

• Assistant Program Choreographer

  • Apr 2011 - Sep 2013

  • Program editing and production. • Live show choreographer. • Program recording and dubbing. • Dug news stories according to the clues provided by audience, timely tracked the information and sorted out. • Communicate between audience and the respondents based on the demand from both side. • Program editing and production. • Live show choreographer. • Program recording and dubbing. • Dug news stories according to the clues provided by audience, timely tracked the information and sorted out. • Communicate between audience and the respondents based on the demand from both side.