Yana Matviychuk

Marketing Specialist at Strypes
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Contact Information
us****@****om
(386) 825-5501
Location
Lozenets, Sofia City, Bulgaria, BG

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Tatyana Mateva

I think that Yana is highly engaged with the company. She is a great team player and works very smoothly together with her colleagues. On top of that she has done great progress with her time management skills due to her high engagement. Yana is a very skilled person when it comes to creative projects such as video and image editing. She is also very communicative and connects easily with colleagues as well as visitors at events. I think she is a keep for every company. We all need a person that says Yes and actively supports brand projects.

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Experience

    • Netherlands
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Marketing Specialist
      • Mar 2021 - Present

      🟢 developing marketing, sales and communications plan together with the marketing, sales and recruitment team;🟢 budget management and tracking;🟢 monitoring and reporting;🟢 rebranding of the 3 companies in the group;Client marketing🟢 creation and execution of marketing campaigns together with the marketing team;🟢 develop a lead generation strategy including lead nurturing together with the marketing and sales team;🟢 whitepaper, blog, newsletter and video creation;🟢 development of a new website together with the marketing team;Social media management🟢 management of all social media channels - LinkedIn, Facebook, Instagram, YouTube;🟢 content creation and execution of posting plans;🟣 design creation in Canva;🟣 developing of videos and ads;Employer branding🟢 improving the employer branding awareness of the company;🟢 promote new office locations;🟢 creation of blogs;🟣 building the employer branding strategy together with the marketing manager;🟣 creation of internal newsletter in Hubspot;🟣 creation and editing the Podcast of the company;🔵 planning and execution of internal and external tech talks, conferences and career days;🔵 collaboration with universities and different educational institutions;PR & Awards🟢 researching and creating articles/videos in relevant media;🟣 researching for all relevant PR and awards opportunities;🟣 applying and following the awards process;Branded materials and gifts🟣 creating event stands and ordering all giveaway materials;🔵 choosing, ordering and delivering to the employees all gifts;

    • Marketing Assistant
      • Mar 2020 - Feb 2021

      Social media management🟣 creating the Instagram channel of the company;🟣 creation of employer branding content;🟣 design creation in Canva;🟣 creation and execution of posting plans;🟣 developing of videos and ads;Employer branding🟣 building the employer branding strategy together with the marketing manager;🟣 creation of internal newsletter in Hubspot;🟣 creating and editing the Podcast of the company;🔵 planning and execution of internal and external tech talks, conferences and career days;🔵 collaboration with universities and different educational institutions;PR & Awards🟣 researching for all relevant PR and awards opportunities;🟣 applying and following the awards process;Team Buildings🔵 organization of small celebrations and events;🔵 organization of major team buildings and birthday parties from scratch with no agencies;Branded materials and gifts🟣 creating event stands and ordering all giveaway materials;🔵 choosing, ordering and delivering to the employees all gifts;

    • People Operations Assistant
      • Aug 2018 - Feb 2020

      Employer branding🔵 planning and execution of internal and external tech talks, conferences and career days together with the recruitment team;🔵 collaboration with universities and different educational institutions;Team Buildings🔵 organization of small celebrations and events;🔵 organization of major team buildings and birthday parties from scratch with no agencies;Branded materials and gifts🔵 choosing, ordering and delivering to the employees all gifts🔵 developing the welcome box for all new employees in the companyBenefits🔵 taking care of the benefits for the employeesRecruitment🔵 actively helping the recruitment team with company introduction in the interviews🔵 backing up senior recruitment with cv monitoring, interview invitations, interviews, sending offers and rejections;

    • Netherlands
    • Software Development
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 2017 - Aug 2018

      ✔️ Composed daily posts for social media and helped build a presence for Bongo on Twitter, Facebook and Instagram.✔️ Planned social media posts for influences, promoting the service.✔️ Directed and coordinated marketing activities and policies to promote products and services.✔️ Managed a team of operators.✔️ Tracked and reported on marketing campaign responses. ✔️ Composed daily posts for social media and helped build a presence for Bongo on Twitter, Facebook and Instagram.✔️ Planned social media posts for influences, promoting the service.✔️ Directed and coordinated marketing activities and policies to promote products and services.✔️ Managed a team of operators.✔️ Tracked and reported on marketing campaign responses.

    • Project Manager
      • Jun 2017 - Aug 2018

      👉Supported senior project managers in preparation of campaign creation and proposals, cost estimations, campaign tracking, reports and evaluation.👉Managed a team of promotional models.👉Coordinated all needed aspects for the events - venue, florists, make-up artists, photographers, promotional models, branded materials, gifts etc.👉Supervised onsite on the day of the event.👉Assisted in social media management.👉Collaborated with influencers.Clients:▶️P&G▶️Nestle▶️Beefeater▶️Mumm▶️Lillet▶️NYX

    • Promotional Model
      • Jun 2015 - Jun 2017

      👉Promoted products and services in various ways by showing samples and demonstrating the features of the products in shops, bars, clubs and different events.👉Communicated products value and quality to educate and entice potential customers.👉Gathered feedback and information from he clients and presenting the results.

Education

  • New Bulgarian University
    Bachelor's degree, Marketing and advertising
    2016 - 2020
  • Lycée français "Alphonse de Lamartine"​
    Humanities/Humanistic Studies
    2010 - 2016

Community

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