Yana Kuzmina
CMO at V-Art- Claim this Profile
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Russian Native or bilingual proficiency
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English Professional working proficiency
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German Limited working proficiency
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Bio
Sarah Williams
Yana joined ASC as Head of Marketing to manage the marketing team in Moscow and Kiev, working closely with the CDO and Head of Data. They worked together to successfully build marketing processes and support the London-based production team. During this time Yana was also studying for a Masters degree and commuting between Moscow and Germany - a testament to her capacity for working hard to achieve goals! Yana was also a great support to me during my time as MD and I wish her and the team great success for the future!
Svetlana Mikhailova
Yana is frankly one of the most dedicated and passionate marketing managers I've ever worked with. We've been working alongside on MITT Travel Exhibition for about two years now, she's been in charge of international marketing materials and promotions. Working with Yana means your goals will be reached with out-of-the-box and effective solutions she provides. She is very enthusiastic, professional and hard working person. I think the key to the success in her job is that she combines the ability to stay attentive to details and see the whole picture of the project focusing on KPIs. And last but not the least Yana is a great person to know in general. I have only optimistic predictions for her career trajectory and can highly recommend Yana.
Sarah Williams
Yana joined ASC as Head of Marketing to manage the marketing team in Moscow and Kiev, working closely with the CDO and Head of Data. They worked together to successfully build marketing processes and support the London-based production team. During this time Yana was also studying for a Masters degree and commuting between Moscow and Germany - a testament to her capacity for working hard to achieve goals! Yana was also a great support to me during my time as MD and I wish her and the team great success for the future!
Svetlana Mikhailova
Yana is frankly one of the most dedicated and passionate marketing managers I've ever worked with. We've been working alongside on MITT Travel Exhibition for about two years now, she's been in charge of international marketing materials and promotions. Working with Yana means your goals will be reached with out-of-the-box and effective solutions she provides. She is very enthusiastic, professional and hard working person. I think the key to the success in her job is that she combines the ability to stay attentive to details and see the whole picture of the project focusing on KPIs. And last but not the least Yana is a great person to know in general. I have only optimistic predictions for her career trajectory and can highly recommend Yana.
Sarah Williams
Yana joined ASC as Head of Marketing to manage the marketing team in Moscow and Kiev, working closely with the CDO and Head of Data. They worked together to successfully build marketing processes and support the London-based production team. During this time Yana was also studying for a Masters degree and commuting between Moscow and Germany - a testament to her capacity for working hard to achieve goals! Yana was also a great support to me during my time as MD and I wish her and the team great success for the future!
Svetlana Mikhailova
Yana is frankly one of the most dedicated and passionate marketing managers I've ever worked with. We've been working alongside on MITT Travel Exhibition for about two years now, she's been in charge of international marketing materials and promotions. Working with Yana means your goals will be reached with out-of-the-box and effective solutions she provides. She is very enthusiastic, professional and hard working person. I think the key to the success in her job is that she combines the ability to stay attentive to details and see the whole picture of the project focusing on KPIs. And last but not the least Yana is a great person to know in general. I have only optimistic predictions for her career trajectory and can highly recommend Yana.
Sarah Williams
Yana joined ASC as Head of Marketing to manage the marketing team in Moscow and Kiev, working closely with the CDO and Head of Data. They worked together to successfully build marketing processes and support the London-based production team. During this time Yana was also studying for a Masters degree and commuting between Moscow and Germany - a testament to her capacity for working hard to achieve goals! Yana was also a great support to me during my time as MD and I wish her and the team great success for the future!
Svetlana Mikhailova
Yana is frankly one of the most dedicated and passionate marketing managers I've ever worked with. We've been working alongside on MITT Travel Exhibition for about two years now, she's been in charge of international marketing materials and promotions. Working with Yana means your goals will be reached with out-of-the-box and effective solutions she provides. She is very enthusiastic, professional and hard working person. I think the key to the success in her job is that she combines the ability to stay attentive to details and see the whole picture of the project focusing on KPIs. And last but not the least Yana is a great person to know in general. I have only optimistic predictions for her career trajectory and can highly recommend Yana.
Experience
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V-Art
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United States
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Blockchain Services
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1 - 100 Employee
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CMO
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Jan 2022 - Present
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CMO
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Jan 2022 - Present
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CMO
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Jan 2022 - Present
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dotART
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Director
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Mar 2021 - Present
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Adam Smith Conferences
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London, England, United Kingdom
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Head of Marketing and Communications
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Jul 2018 - Jun 2020
• Was responsible for strategic marketing planning in line with the Company business strategy (B2B sector. International conferences and forums worldwide, including Sakhalin Oil & Gas, Pharma, Wealth Management & Private Banking in Zürich etc.) • Worked closely with Managing Director on vision, strategies, timelines and execution of campaigns. • Generated insights and provided new business opportunities by identifying trends within analytical data market research and digital assets. • Managed and mentored marketing team, building new competencies and confidence. • Worked closely with the business marketing team and cross-functional teams on communications related campaigns and initiatives. • Planned, developed and participated in marketing activities, responsibility assessments and timelines to support marketing campaigns and events. • Was responsible for planning and execution of field marketing activities. • Was accountable for the generation target as defined in the yearly business/marketing plan. • Defined measurable KPIs and reviewed tactics/campaigns against strategic objectives. • Achieved Marketing KPIs (in Revenue, leads, number of delegates) • Coordinated cross functional collaboration with the Sales team to support business growth • Presented annually updated marketing strategy and campaign results in London office. • Managed Programs, Campaigns and Activities in the supporting systems, in collaboration with the supporting Marketing Shared Services such as Marketing Data Sciences and Digital Communicates about plans and results in an effective and consistent way to all stakeholders involved. • Ensured proper execution of external and internal communication activities (quality and quantity of media publications). Show less
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ITE Group plc
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Senior Brand Manager
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Sep 2014 - Mar 2018
Was responsible for marketing planning, preparation and running of international exhibitions worldwide in line with company strategy to deliver the objectives: - International Exhibition of Interior decoration InDecor (HOMI) - International Travel & Tourism Exhibition / MITT • Developed regional marketing plan to local expectations and needs to drive events awareness, attract new visitors and clients to the exhibitions. • Used analytics and insights (including campaign ROI and NPV) to support execution of the marketing plan. • Established close relationships with the global, regional and local marketing teams. • Identified and championed local growth opportunities in addition to the regional plan. • Translated and executed marketing campaigns to support exhibitions (post show reports, educational content, online communications). • Utilized digital communication platforms to deliver leads. • Evaluated and analyzed conducted marketing campaigns. • Actively used email marketing and A/B testing. • Developed and approved a content strategy. • Prepared and posted content on social networks in accordance with the content plan. • Coordinated Mass Media, offline press, quantity and quality of publications and partner newsletters. • Prepared reports and presentations for the executives in London and Moscow. • Managed the company's website, posted news and blog posts, prepared visuals. • Prepared content and core for work on SEO. • Prepared an analysis of the local market of events and exhibitions. • Managed events program within the framework of the exhibition. Show less
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Education
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2018 - 2020
Hochschule Neu-Ulm
Master of Arts (M.A.), International Corporate Communication and Media Management -
2012 - 2013
British Higher School of Art and Design
Postgraduate Diploma, Branding, Сreative Сulture in Advertising -
2002 - 2007
Сибирский федеральный университет
Bachelor's degree, Advertising Manager
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