Frontend Web Developer

• Mar 2023 - Present

Product Marketing Manager

• Jun 2021 - Mar 2023

Pulscen – a digital advertising business platform, online sales management service.traffic - 9 mln visits/monthlymain - pulscen.rupromo - pulscen.ru/about- HTML email development & mailing management, solving problems with mail services.- moderation all user communications (Telegram Bot, Viber Bot, sms).- namagement, monitoring of sending events for yande, unification, optimization (over 300 options)- customer experience research and management.- identifying opportunities (problems/pains) and turn them into value (solutions/gains) for the customers and the business alike.- development of product interfaces in collaboration with the product designer.- management all stages of product development, from creating documentation to analyzing post-release metrics.- defining and analyzing metrics that inform the success of products and new features.- training of content managers about product features & just how to make our customers happy and help them.Results & achievements, key research and updates: updated customer support, systematized dispatch of events for client statistics, reduced the amount of unprocessed orders, updated and divided personal account for buyers and sellers. Show less

Social Media Marketing Specialist

• Jan 2020 - May 2023

- copywriting, content creation. - development and execution SMM strategies. - account management Instagram, FB, Telegram chat & channel, VK (via postmypost service). - creation and management advertising campaigns, promotion product recognition, build an audience. - generation incoming traffic and user acquisition. - copywriting, content creation. - development and execution SMM strategies. - account management Instagram, FB, Telegram chat & channel, VK (via postmypost service). - creation and management advertising campaigns, promotion product recognition, build an audience. - generation incoming traffic and user acquisition.

Digital Marketing Specialist

• Sep 2020 - Jun 2021

- management and executing B2B marketing and sales email campaigns. - creating and executing website strategy to maximize value & conversions; management website analytics. - website administration, content filling, content creation, shooting videos for YT. - creating and executing SEO and SMM strategies (FB, Instagram, VK, YT). - assessing the effectiveness of campaigns by tracking and analyzing campaign data; leveraging this data to impact engagement. - conducting excursions to the plant, preparing materials for specialized conferences. Results & achievements: - absolutely updated website (over 30000 goods to convenient product catalog). - created full project reference - over 100 projects. - increased x3 subscribers in social networks. - organized networking events directly at the factory for electricians, business partners, sales managers. Show less

Digital Marketing Specialist

• Jan 2019 - Sep 2020

- development and execution B2B digital marketing strategies to drive traffic, engagement and conversions across various channels (email marketing, social media, SEO). - creation and management advertising campaigns, promotion product recognition, build an audience. - creation job descriptions, regulations, standards, KPI payment schemes, organizational charts, tables for financial planning, business reviews. - preparation for events (trainings, strategic planning sessions): design presentations and handouts (notebooks, diplomas), assistance, protocol keeping, summing up, tabulation. Organization of webinars (Bizon 365, GetCourse, Zoom), promotion and administration. Consulting projects: ASD-electric (cable-carrying systems), Omnikomm Ural (Glonass System), Vitek (FMCG), SanGik Group (sanitary and hygienic), The First chocolate factory, Russian tobacco company Cosmoshop, METCOM-Holding (metal industry). Results & Achievements: fully packed the product (catalog, corporate identity), fully filled website (structure, design). Show less