Experience

Nicity Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Marketing

  • Jul 2022 - Feb 2023

  New York, United States



bioniq

• United Kingdom
• Health, Wellness & Fitness
• 1 - 100 Employee

• Vice President Brand & Media

  • Oct 2021 - Feb 2022

  Moscow, Moscow City, Russia in charge of Bioniq’s global brand & media strategy for both of the company’s brands - Bioniq (personalised), Essential (non-personalised). Responsible for all markets including Russia, UK, UAE and Ukraine.

• Chief Brand Officer

  • Sep 2018 - Oct 2021

  Moscow, Moscow City, Russia

• Brand Director

  • Sep 2018 - Sep 2018

  Moscow, Russian Federation As one of the first employees to join Bioniq, built all front-end company aspects, including communications, brand and media strategy. Launched the product offering in Moscow and London, hiring & managing a team of 8.



Condé Nast Russia

• Russian Federation
• Book and Periodical Publishing
• 100 - 200 Employee

• Tatler Social Editor

  • Aug 2011 - Sep 2018

  Moscow, Moscow City, Russia Ran the social and party sections of the magazine (Tatler) (25+ pages) as well as editorials focused on lifestyle, special projects and interviews.

• Director of special projects & Social Director

  • May 2014 - Aug 2016

  Moscow, Russian Federation



Moonsters

• Marketing Director & Co-founder

  • Aug 2016 - Aug 2018

  Moscow, Russian Federation Creation of a premium furniture and décor brand for children complete with own, proprietary design and production facilities producing furniture, fabrics and décor. Was in charge of brand formation (including PR + marketing) and product strategy.



Trandspace.ru

• Editor-In-Chief

  • Oct 2013 - May 2014

  Moscow, Moscow City, Russia ArtCom Media Publish House. Was brought in as part of the new management team to relaunch the website focused on fashion. Created and implemented new content strategy and policy. Managed a team of 6 people.



YANINA COUTURE

• Russian Federation
• Retail Apparel and Fashion
• 1 - 100 Employee

• PR director

  • Jan 2011 - Aug 2011

  Moscow, Moscow City, Russia Producing large event fashion shows press-lunches and client events, coordinate working process during photoshooting press materials (look-books, items, advertising pages etc), promote news occasions for media, in general: managing all media & press communications.



InStyle

• Book and Periodical Publishing
• 200 - 300 Employee

• PR manager

  • Aug 2009 - Jan 2011

  Moscow, Moscow City, Russia PR support and event production. Celebrity marketing. Copyright of press and promotional materials. Supervision and planning of monthly activities such as client cocktails, presentations and large scale company events.



Third Channel

• Author and tv presenter od the weekly morning programme "Week-end in Moscow"

  • Sep 2008 - Aug 2009