Experience

HK Bio-Rhythm R&D Company Ltd.

• Biotechnology Research
• 1 - 100 Employee

• Co-Founder & Chief Executive Officer

  • May 2015 - Present

  香港特别行政区 Co-founded the first at-home breast health biorhythm monitoring platform, responsible for clinical research program, business strategy and commercialization and fund raising, obtain certification of from regulatory bodies and settled in Hong Kong Science Technology Park



FOSUN PHARMACEUTICAL LTD.

• Pharmaceutical Manufacturing

• VP- Branding & PR；Senior VP – Marketing

  • May 2014 - Jun 2015

  During the role on Branding & PR, responsible for the general management of group branding issues and integration across 5 business sectors – pharmaceutical, healthcare, medical device, diagnostic, commercial & retail；improving marketing synergy across all sectors, internal & external media relationship, and international media exposure; later joined one of the leading holding company – WanBang Pharma as Senior VP for marketing, responsible for developing and strengthening the scientific… Show more During the role on Branding & PR, responsible for the general management of group branding issues and integration across 5 business sectors – pharmaceutical, healthcare, medical device, diagnostic, commercial & retail；improving marketing synergy across all sectors, internal & external media relationship, and international media exposure; later joined one of the leading holding company – WanBang Pharma as Senior VP for marketing, responsible for developing and strengthening the scientific promotion model, new product marketing strategy, medical evidence developing and clinical trial project management. The sales revenue was 2 billion; growth rate was 30% in 2014. Show less



VENTUREPHARMA LTD.

• United Kingdom
• Pharmaceutical Manufacturing

• Group Vice President - Marketing

  • Aug 2013 - Feb 2014

  Redefined the market positioning strategy of a major anti-depressive product gained support from KOLs and frontline sales team, including the sales agents. Obtained basic understanding of Venturepharma’s sales models, including the management of the agency team. Launched new promotional policy on product combinations and pricing packages, helped to stimulate the sales agents to achieve higher target at year end and the entry of new products. Also appointed as the national sales director of… Show more Redefined the market positioning strategy of a major anti-depressive product gained support from KOLs and frontline sales team, including the sales agents. Obtained basic understanding of Venturepharma’s sales models, including the management of the agency team. Launched new promotional policy on product combinations and pricing packages, helped to stimulate the sales agents to achieve higher target at year end and the entry of new products. Also appointed as the national sales director of the anti-allergic product line since Nov. 2013. Show less



SINOSAT (HK) LTD./ SHANGHAI MED-VIEW INF. TECHNOLOGY CO.

• Director of Healthcare / Consultant

  • Feb 2009 - Apr 2013

  Responsible to broaden the coverage of satellite & internet-combined communication system to improve efficiency in healthcare education.



CHINA MEDICAL EDUCATION INTERNATIONAL HOLDINGS./ CHINA MEDICAL BRAODCASTING GROUP LTD.

• Vice President - Strategic Project Development

  • Aug 2007 - Jan 2009

  Joined a US$27M, VC & IMF-invested, start-up company, set up the entire new team to build China’s first hospital-based medical broadcasting channel. Reached to over 500 hospitals, designed and launched several educational programs which linked the medical associations, universities and healthcare industry together using our platform



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Head of Marketing – Oncology Business Unit

  • Aug 2004 - Jun 2007

  Lead a team of over 20 people with 5 key oncology brands. Plan the marketing budget for the department , develop wining strategy that fits China market, support and monitor sales team to implement promotional activities. IMS reported a 49% annual growth for Oncology Unit in 2006, higher then industry average.



JANSSEN PHARMACEUTICAL

• United States
• Hospitals and Health Care

• Product Manager / Business Manager – Oncology

  • Jan 2003 - Jul 2004

  Hong Kong SAR Responsible for 4 products. Based on insight of customer needs in Hong Kong, identified new marketing opportunity, lead the sales team to win back market share in Q3, 2003. Promoted to business manager for Oncology, personally responsible for all private key accounts and oncology departments under Hospital Authority, achieved a significant growth rate of 35% by Jun 2004.



XIAN JANSSEN PHARMACEUTICAL

• Franchise Manager

  • Jan 2001 - Dec 2002

  Responsible for a major dermatology product’s promotion in hospitals, work with national sales team to execute promotional programs



JANSSEN PHARMACEUTICA

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Global Product Support Manager

  • Oct 1999 - Jan 2001

  Belgium ( International Development Program within J&J). Work with global marketing team to develop global product strategy and execution plans, participate in international congresses to strengthen relationship with global KOLs, organize country workshops with product managers. Also take the role as Regional Product Manager for Asia Pacific.



XIAN JANSSEN PHARMACEUTICAL (subsidiary of J & J)

• New Business Development Manager

  • Jul 1997 - Oct 1999

  Recruited by J&J after MBA to be located back to Beijing. Responsible for business opportunity evaluation, develop brand strategy and conduct pre-launch marketing activities. Work closely with global headquarters, KOLs and medical team for speed up product registration and prepare the market for a successful launch.