Experience

Hong Kong Maxim's Group

• Hong Kong
• Food and Beverage Services
• 500 - 600 Employee

• Senior Digital Designer

  • Jun 2022 - Present

  - Formulate branding strategy of Maxim’s group CRM app Eatizen, responsible for designing brand book, branding guideline and in app element. - Oversee and manage All 25+ Maxim’s brand communication design in Eatizen App to maintain branding consistency. - Responsible for driving the re-branding exercise of Eatizen, including change of logo, color scheme, typography and brand character. - Assist in Eatizen app revamp project, work with vendors to design and coordinate UI/UX development, craft graphic element with design systems. - Conduct market research on branding and marketing campaigns in order to understand the best practice, drive insight from latest market trend on brand positioning and consumer experience. - Prepare branding related presentation materials including pitching proposal, image guide, user booklet and training materials. Show less



Tai Hing Group Holdings Limited

• Quarry Bay, Hong Kong

• Designer

  • Apr 2017 - Feb 2022

  - Work closely with internal Marketing team and Design team. - Create and design branding direction for 太興、敏華冰廳、 蓉芳冰廳、東京築地食堂、亞參雞飯and 錦麗 (60-80 stores in total); > Logo design of 蓉芳冰廳 and 備長, > Create brand books, align brand visual, mood and tone with brand stories. > Design brand tone and style direction, work with vendors for store’s interior design and instore ambiance > Design and regular update all in store branding touchpoints including POP, digital poster, decoration, menu, staff outfit and packaging. > Handle brand/store opening project in branding and design aspects, including store opening event, PR photo shooting, brand presentation and pitching. - Assist in group marketing campaigns design and event support, including 33rd Tai Hing anniversary Show less



Ocean Apex Trading Limited

• Hong Kong

• Design Manager

  • Nov 2011 - Mar 2017

  - Coordinate and develop retail visual merchandising and interior design of 30-50 maple stores. Regular update on window display, POSM design and seasonal store deco. - Work with sales team and purchasing team, offer design support for group seasonal campaign. - Led a small team to support on/offline visual design in all stores, include photo shooting, POSM design, social post design and eshop banners. - Coordinate and develop retail visual merchandising and interior design of 30-50 maple stores. Regular update on window display, POSM design and seasonal store deco. - Work with sales team and purchasing team, offer design support for group seasonal campaign. - Led a small team to support on/offline visual design in all stores, include photo shooting, POSM design, social post design and eshop banners.