Experience

ANBANG INSURANCE Group Co., LTD.

• China
• Insurance
• 1 - 100 Employee

• Product Operation Manager

  • Jul 2015 - Present

  Coordinate and take charge of establishing the comprehensive E-commerce platform; Plan the operation and promotion strategy for mobile E-commerce products in all directions; Set up internal & external platform cooperative framework and member integral system, as well as the general scheme for relative marketing programs: Join with each subject and channel in the group, enact product access plan and promotion strategy according to the marketing strategy and platform demand; Follow up the development of functional demand, ensure the product launching progress; Enact and optimize the member grow-up system. Through analyzing and tracking user’s behavior, expand the value-added service platform and member system construction that faces various grades of members. Improve the vitality and purchasing conversion rate of the member. The operation and management of integral mall platform includes formulating integral operation plan, production optimization, structural adjustment, effect evaluation, etc; Make the marketing scheme for the platform promotion activity. Through on-line and off-line activities, brand linkage, new media planning, channel promotion and other means, add the newly increased user amount and user viscidity of platform. Meanwhile, push the purchasing conversion rate of the on-line products; Coordinate with each cooperated department; Establish and optimize the relative flows and standards in the internal work; Enact the training plan for customer service staffs in call center. Show less



Chivast Education International

• Senior Consultant

  • Sep 2010 - Aug 2013

  Background design of comprehensive study-abroad program for VIP customers; Organizing and implementing training programs; Researching on developmental trend of study abroad agency market, guiding team members in communication with customers, finishing universities and visa application; Establishing the mechanism for internal communication; handling public relations crisis, and coordinating the relationship between customers and team members. Background design of comprehensive study-abroad program for VIP customers; Organizing and implementing training programs; Researching on developmental trend of study abroad agency market, guiding team members in communication with customers, finishing universities and visa application; Establishing the mechanism for internal communication; handling public relations crisis, and coordinating the relationship between customers and team members.



Millward Brown

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Coding Supervisor

  • Mar 2010 - Jun 2010

  Establishing code tables in both English and Chinese for projects; supervising and training coders; Taking charge of labor cost, and conducting coding quality control; Making effect assessments of audiences in the early stage of advertisement for long-term projects. Establishing code tables in both English and Chinese for projects; supervising and training coders; Taking charge of labor cost, and conducting coding quality control; Making effect assessments of audiences in the early stage of advertisement for long-term projects.