Experience

WearFirst

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• VP, Digital Content & Marketing

  • Nov 2023 - Present

  New York, New York, United States



Self-Employed

• Digital Content Strategist

  • Jan 2017 - Present

  Greater New York City Area As a bilingual strategist for companies such as Univision, Condé Nast, and Gizmodo Media Group I have executed branded campaigns and overseen the creation of platform-specific content for all major social networks. I specialize in the development of new vertical initiatives and revenue streams, as well as exceeding KPIs by ideating and executing unique, data-driven branded campaigns with Fortune Global 500 companies.



Disney General Entertainment Content

• United States
• Entertainment Providers
• 700 & Above Employee

• Writer

  • Mar 2021 - Jun 2022

  New York, United States Wrote and produced two episodes of ABC's reimagining of the iconic series "The Wonder Years." Increased awareness for ABC's coverage of the NFL Draft by conceiving and producing cross-promotional social content.



Chopra

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• VP, Head Of Content

  • Jan 2020 - Feb 2021

  Greater New York City Area Expedited the launch of Deepak Chopra's direct-to-consumer wellness app by delivering 500 audio sessions three months ahead of schedule. Achieved 100% year-over-year KPI growth across all social channels by focusing on analytics and the curation of platform-specific content. Generated new revenue streams by leading an audit of over 2,000 assets, resulting in turnkey branded partnerships.



Disney General Entertainment Content

• United States
• Entertainment Providers
• 700 & Above Employee

• Executive Producer

  • Sep 2018 - Feb 2019

  Greater Los Angeles Area Pitched, sold, and developed the pilot script for an original half-hour comedy based on existing digital IP.



Premo Network

• United States
• Media Production
• 1 - 100 Employee

• Head of Development and Production

  • Jan 2018 - Sep 2018

  New York, NY / Los Angeles, CA Oversaw the ideation and implementation of all content across Premo's OTT properties. My responsibilities included the management of Premo's development, acquisition and editorial teams, as well as the negotiation of deals with talent agencies and distributors.



Univision

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Director, Digital Video & Branded Content

  • 2016 - 2017

  Greater New York City Area Oversaw the day-to-day creation of original content for Flama's O&O portal as well as all social channels including Facebook, YouTube, Instagram, and Snapchat. Additionally, as creative director, I personally responded to all RFPs and shepherded branded projects from pitch through delivery with companies such as Coca-Cola, McDonald's, Honda, Budweiser, and Trojan.

• Director, Digital Video & Branded Content

  • Jan 2014 - Jan 2016

  Greater New York City Area



East WillyB

• Executive Producer, Writer, Director

  • 2010 - Dec 2014

  Greater New York City Area This groundbreaking digital series chronicles the adventures of Sports Bar owner Willie Reyes Jr., and his motley crew of bar regulars, as they navigate the trials and tribulations of living in an ever changing Brooklyn. Named the “Latino Show for the New Generation,” by the New York Times, East WillyB is a fresh new comedy that explores the humors and tensions when cultures collide in the face of gentrification.



Frank151

• Book and Periodical Publishing
• 1 - 100 Employee

• Sales Representative

  • 2009 - 2010

  Greater New York City Area Represented brands Licor 43 and Sailor Jerry Rum. Sold directly to clients. Ideated and managed live integrations. Implemented social media strategies.



Paladin

• Executive Assistant

  • 2008 - 2009

  Greater New York City Area Performed all executive assistant duties for Mark Urman’s film distribution company. Generated and maintained all press releases. Managed deliverables ensuring successful live premieres and theatrical runs.



Canal2

• Producer

  • 2004 - 2006

  Managua, Nicaragua Canal2 Is Nicaragua's largest television station producing the country's most popular morning show as well as broadcasting some of Nicaragua's largest live events including the annual Miss Nicaragua pageant.