Yamila Lata

Marketing Executive - Partner Marketing at Menulog
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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LinkedIn User

I had the privilege to coach Yamila over several sessions in 2019. Above all, I was impressed with her creativity, attention to detail and strong communication and organisational skills. Her resilience under pressure combined with her customer centric approach, make her an asset for any position requiring a true team player.

Silvana Patricia Leo

Yamila is a very professional, reliable, active and dedicate person. I had the pleasure of working with her for almost two years at Plumari S.A. There, we worked together on several project teams. She coordinated, from the Marketing department, the rest of the areas so we could achieve new product developments with high level presentations and post launch follow ups. She is always in the search of learning and continuous improvement.

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Credentials

  • Leading Virtual Meetings
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Data Analysis using Google spreadsheets
    Coursera
    Feb, 2021
    - Nov, 2024
  • Fundamentals of Digital Marketing
    Google
    Jul, 2020
    - Nov, 2024

Experience

    • Australia
    • Food and Beverage Services
    • 300 - 400 Employee
    • Marketing Executive - Partner Marketing
      • May 2022 - Present

      • Collaborate with our national restaurant partners to build detailed 360 annual plans across promotions and targeted comms, championing the Menulog marketing strategy and vision.• Maintain strong relationships with some of our national restaurant partners' counterparts.• Build awareness of the partner brand on Menulog as well as growing orders from the partnership;delivering on brand and trading metrics.• Multi-channel creative development/briefing, management, and execution of campaign platforms.• Working with our channel experts and cross-functional departments.• Updating marketing reporting tools, including the marketing plan, calendar, and post-campaign reports to monitor the effectiveness of our marketing campaigns.• Collaborate with key stakeholders and build relations across all levels to support projects, provide input and follow up from a marketing lens.• Administrative tasks including budget tracking, raising purchase orders, managing invoices, organising rebates to restaurants for promotions.

    • Key Account Executive
      • Mar 2021 - May 2022

    • Freelance Marketing
      • Mar 2019 - Mar 2021

    • Argentina
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Key Account Executive- Marketing Department
      • May 2014 - Jan 2016

      • Developed compelling presentation decks to gain approval for NPD ideas and communicate results. • Ensured that all products were optimised for success by educating clients at trade shows to guarantee a suitable application of them, attracting new clients maintaining consistent message and experience. • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations by the implementation of a follow-up tasks procedure. • Conducted new product R&D including data and competitor analysis to formulate marketing strategies to grow both client success and Plumari S.A. order volumes and brand awareness. • Liaised between account holders and various departments, communicating effectively to maintain satisfaction, reducing internal conflicts and improving product delivery. • Collaborated in staff sales meetings to discuss developmental strategy, best practices and process improvements.

    • Argentina
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing Executive
      • Sep 2012 - May 2013

      Intern role comprising all administrative office duties as well as commercial support for CEO. • Worked within administration team to efficiently maintain marketing inventory and order documentation. • Scheduled appointments and meetings, organised materials and prepared rooms. • Increased customer satisfaction by troubleshooting day to day client issues. • Coordinated invoices for clients via Excel and contacted clients for payment. • Liaised between clients and vendors and maintained effective lines of communication.

Education

  • Universidad de Ciencias Empresariales y Sociales
    Licenciatura, Marketing
    2009 - 2015
  • Australian Pacific College
    Advanced Diploma of Project Management, Project Management
    2018 - 2020
  • University of Buenos Aires
    Community Management
    2016 - 2016

Community

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