Experience

Alliance Foods Company LLC (Asmak)

• United Arab Emirates
• Manufacturing
• 100 - 200 Employee

• Food Service Sales Manager

  • Nov 2016 - Present

   Build excellent relationships with the key influencers within customer to gain a strong ongoing business.  Sustained high standards of customer service to meet clients’ and employees’ needs.  Interacted with customer issues that result in positive feedback. Ensure SKU’s are developed that are relevant to the specific customers & are listed and in stock at all times.  Monitor and report on key issues, developments and competitor activity in the territory to the management. Customer Quotations, Contract/Agreement approvals also form a part of my responsibility.  Act as a contact between the company and its existing/potential markets. Gaining a clear understanding of customers' businesses and requirements;  Visit potential customers and arrange exhibitions and demonstrations on products and gain new markets.  Creating awareness on forthcoming product developments and discussing special promotions. Contacting clients by phone to negotiate terms of an agreement and conclude sales. Negotiating variations in price, delivery and specifications with managers. Reviewing own sales performance. Market research on products, recommending to product manager. Liaising with logistics, accounts receiving, maintaining relationships with existing customers through regular review visits Spearhead Profit center and general management responsibilities of the Business Unit within Food service, while engaging in all sales & marketing initiatives, planning, budgeting & forecasting and overall business operations of the business unit. Monitor the stock level and manage product forecast Participate in monthly, quarterly stock inventory and keep the eye on stock movement.  Lead the team and reflected continual growth and profitability.  Reporting to the Area Manager and Director Sales.  Ability to build a win-win business with the biggest market chains of food service like Kitopi Catering, Abela & CO, Azadea Group, Al Shaya Group, Hilton and Marriot group of hotels Show less



BIFCO

• Dubai, United Arab Emirates

• HRECA Sales Manager

  • Jan 2016 - Oct 2016

  Sales Focus and Collections Conduct intensive and structured prospecting of new clients to identify and develop new accounts » Introduce the company’s profile and communicate the selection of products available » Focus on increasing the sales and supervise the sales process by follow up on orders, deliveries and collections » Provide market feedback to the Sales Manager regarding movement of goods / brands » Ensure payment of receivables in a timely and diplomatic fashion » Spot and Seize commercial opportunities.  Customer Focus » Build and maintain effective customer relationships in order to build strong loyalty » Handle and respond to existing products queries from clients quickly, effectively and accurately » Provide customers with the appropriate selection, sampling of products in response of their inquiries and provide quotations accordingly » Anticipate the client’s needs and provide appropriate solutions to meet these needs. Key Achievements  Consistently achieved above 100% Value targets across all products’ categories.  Work on non-billing and non-active customers and make them work with Bifco again.  Work in maximizing the Market share and was able to reach 20% increase within a limited time. Show less



Nazih Group

• United Arab Emirates

• Area Sales Supervisor

  • Aug 2014 - Dec 2015

   Develop the report for the past day activities i.e.: sales, coverage, distribution, problems faced, maintenance requirements at the saloon, etc…  Submit the report and discuss with the immediate supervisor.  Review the day schedule and plan the route before departure.  Visit the customers as per route plan.  Review the up-to-date achievement and plan how to recap any shortage.  Follow up on any pending maintenance request.  Develop and submit the monthly sales report.  Submit a report on any equipment not operating well in a saloon.  Update the management on any development in the saloons’ sector that might affect the business.  Monitor the competition activities and report back to office to keep all concerned informed.  Following up on the collections to be done on time.  Ensure that the returns of assigned accounts are correct and as per company return policy.  Support the team members whenever possible or requested to in case of sickness or vacation.  Monitor the feedback from the customers to measure their satisfaction with company products.  Provide customers and potential customers within the allocated sales area with information about the company products and services.  Maintain an awareness of sales and other developments amongst competitors and pass any relevant information to the appropriate company staff.  Maintain all required records of sales and other relevant information to enable performance to be measure and monitored.  Generate reports and analyze sales per category, brand and product to measure performance vs. budget  Ensure that numeric and weighted distribution is maximized at all times.  Arrange P.O.S material to the client whenever required. Show less



LEBANESE POULTRY COMPANY

• Lebanon,Beirut

• HORECA Sales Supervisor

  • Oct 2010 - Feb 2014

  Oct. 2010 – Feb 2014 LEBANESE POULTRY COMPANY - (SHUMAN) Beirut, LB. Sales Supervisor Role:  Develop new business opportunities with individual accounts within the Territory.  Support Customer Representative in growing accounts, by selling new distribution and programs.  Manage the development of specific Regional Accounts within the Territory.  Managing and motivating a team to increase sales and ensure efficiency.  Analyzing sales figures and forecasting future sales volumes to maximize profits. Key Achievements  Consistently achieved above 100% Value targets across all product categories.  12% growth YOY for Spinneys in 2011 - 2012. Show less



Federal foods

• Dubai,UAE

• Key Account Manager

  • Apr 2009 - Jun 2010

  Managing the sales and distribution in Carrefour hypermarkets UAE for Federal Foods, a diversified company, enjoys a strong presence in the field of FMCG. We are one of the top distributors in the FMCG sector in the GCC representing various world branded agencies like SADIA, LACTALIS, PINAR, EMBORG, HALWANI, SHAAN ETC are some of the variety of Frozen, Chilled, Dry food products. Strategic planning with regard to listing of new products/ brands, design and implement promotions and develop client relationship. * Negotiate annual agreement to generate revenue for the company. * Responsible for achieving product sales for assigned Accounts. * Analyze and implement route plans according to the accounts ordering cycle. * Assist in providing weekly/monthly communication with core retailers regarding actual vs. planned inventory and business forecasts * Act as liaison with Brand marketing departments and other departments to ensure that products are receiving maximum exposure in all content/affiliate areas. * Attend retailers meetings as required * Analyze performance against plan and make adjustments to the strategy to maximize the output. * Ensure distribution and coverage of all listed sku's KeyAchievements:- * Consistently achieved above 100% Value targets across all product categories. * 12% growth YOY for Carrefour in 2010. * Awarded in recognition for Excellence & Hardwork in Jan 2010 Show less



Dubai Refreshment(Pepsi Cola)

• UAE

• Territory Development Supervisor

  • Jul 2007 - Mar 2009

  Develop profitable new businesses and grow existing customer base by selection, Coaching and Training the territory team (Sell through Others), be the voice of the territory customers within the Dubai Refreshment organization. Managing the sales efforts to achieve and exceed assigned sales goals; and interpreting and communicating company objectives in order to maximize team sales revenue. Set clear, SMART targets for the sales representative and deliver the objectives that are consistent with company goals and AOP with each member of the territory team in line with their KPA’s on their job profile. Review progress versus the objectives at weekly meetings and take corrective action as appropriate Ensure the clear communication and adherence of pricing and promotions Provide recognition and consistent feedback to frontline team members Update the Territory Scoreboard on a weekly basis Lead problem solving Assess performer capability through WORK* WITHs and ONE on ONE’s providing development feedback to frontline During WORK*WITHs, model desired behavior or target skill by making demonstration calls Maintain records of WORK*WITH objectives and progress Deliver group training and coaching as required Assist Territory Coordinator in daily problem solving process Support successful execution of core work (delivery, backroom, management, merchandising and equipment) Maintain a physical presence in the territory to ensure understanding of customers’ needs Manage the performance of the teams, guide, coach and develop them Coordinate and work closely with direct reports, to develop strategies to motivate and to retain the sales teams. Supervise, motivate and monitor the team performance Preparing all required reports related to sales, marketing feedback, sales campaign and team territory management activities. Key Achievements Spearheaded and managed to achieve 125% of CSD. Volume, 110% of Aquafina volume in the territory. Show less



Azadea Group

• United Arab Emirates
• Retail
• 700 & Above Employee

• Sales Associate

  • May 2005 - Jun 2007

  listening to customer requirements and presenting appropriately to make a sale; maintaining and developing relationships with existing customers in person and via telephone calls and emails; cold calling to arrange meetings with potential customers to prospect for new business; responding to incoming email and phone enquiries; acting as a contact between a company and its existing and potential markets; negotiating the terms of an agreement and closing sales; gathering market and customer information; representing the organisation at trade exhibitions, events and demonstrations; negotiating on price, costs, delivery and specifications with buyers and managers; challenging any objections with a view to getting the customer to buy; advising on forthcoming product developments and discussing special promotions; creating detailed proposal documents, often as part of a formal bidding process that is largely dictated by the prospective customer; liaising with suppliers to check the progress of existing orders; checking quantities of goods on display and in stock; recording sales and order information and sending copies to the sales office, or entering into a computer system; reviewing your own sales performance, aiming to meet or exceed targets; gaining a clear understanding of customers' businesses and requirements; making accurate, rapid cost calculations and providing customers with quotations; feeding future buying trends back to employers; attending team meeting and sharing best practice with colleagues Show less