Public Relations Manager

• Mar 2022 - Present

Media Public Relations Manager

• Aug 2018 - Oct 2020

Developing and maintaining media relations, including most public and tech media in China. Build a full and efficient media library for the company, with over 150 headline media lists, increasing the efficiency of media communications and reputation among the media by 80%. Responsible for daily maintenance of media relations and negotiated business cooperation with media. I was fostering and leveraging media relationships, resulting in millions of dollars worth of earned media coverage for the company each year. Leading annual planned media campaigns in line with strategy, more than 50 specific campaigns on trade, corporate and business publications per year. Public opinion monitoring, maintaining and promoting project and leaders' reputations. I have extensive experience in public opinion and PR crisis resolution, a few successful cases including negative press issues. Selected Project Experience: o [Neo GameCon Japan] Driving media coverage, Invited Leading national media to attend and follow the conference, including Chinese media, NetEase, Tencent, Sina Game, Aiqiyi Game, 36kr; Japanese media TV Tokyo, YOANI, DMM GAMES, Thunder Fire, Mages Lab, Double jump. Tokyo, Realworld. Crafting high-quality, amplified content across earned, owned, and shared channels and blockchain industry media delivered results that benefit potential partners commercially. o [Onchain DataHub –Product Launches] [I was responsible for media contact and content communication for the campaign. Covering 20+ media channels at home and abroad, including China Youth Daily, China Sci-tech Daily, Reuters, Wall Street Journal, South China Morning Post, Coindesk, CoinTelegraph, Forkast, CryptoSlate, CryptoBriefing etc. Maximising the exposure of this activity and secondary communication after the event.] Show less

Founder

• Sep 2016 - Aug 2018

• Create, curate and manage all published content: including project interviews, commercial copies, target audience including executives of enterprises, investment institutions and computer professionals interested in the blockchain industry; I have interviewed more than 120 blockchain projects in depth. Also invited more than 50 industry experts became our cooperative columnists successfully. • Proficient in managing, editing and operating websites and social media, and good at grasping the industry's hot trends and fan psychology. I ran many hit articles, and our platform accumulated 10 W+ fans across the whole network. • I have in-depth contacts and resources in the blockchain industry. Also familiar with the market situation and the progress of blockchain project operation assisted three projects to launch products. Media resources and relations covered regions including China, Japan, Europe, America, and Southeast Asia. • Customising Media coverage planning and strategy for more than 120 + blockchain projects which raised funding, promoted brands and increased awareness. The projects we have worked with have received cumulative funding of over $10 million. Show less

Social Media Marketing Specialist

• Sep 2015 - Sep 2016

• Developed a cross-channel social media platform to develop an awareness of an angel fund. • Created content independently for marketing campaigns, branding and recruitment. • Worked closely with the investment manager and assisted post-investment projects to raise their profile in the specific industry. • Developed a cross-channel social media platform to develop an awareness of an angel fund. • Created content independently for marketing campaigns, branding and recruitment. • Worked closely with the investment manager and assisted post-investment projects to raise their profile in the specific industry.