Experience

芒果TV

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Advertising strategist trainne

  • Jan 2019 - Present



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Strategy Intern

  • Sep 2018 - Dec 2018



TPP

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing intern

  • Jun 2018 - Sep 2018



Hunan Tv&Broadcast Intermediary Co., Ltd

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• TV programme producer(Intern)

  • Apr 2016 - Jul 2016

  -Assisted with the content planning of TV programme. -Took part in brainstorming of programme promotion plan and digital copy-writing. -Developed weekly report, kept monitoring on competitive entertainment programmes, analysed their main contents, technologies&designs and publicity strategy. -Contacted and invite overseas entertainment companies and agencies ，draft and communicate needs of our programme, negotiate work fees and coordinate time schedule. -Assisted with the content planning of TV programme. -Took part in brainstorming of programme promotion plan and digital copy-writing. -Developed weekly report, kept monitoring on competitive entertainment programmes, analysed their main contents, technologies&designs and publicity strategy. -Contacted and invite overseas entertainment companies and agencies ，draft and communicate needs of our programme, negotiate work fees and coordinate time schedule.



Hunan Tv&Broadcast Intermediary Co., Ltd

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Advertising Intern, Strategic Development Department of Broadcast and Media Center

  • Jun 2015 - Feb 2016

  - Design promotional campaign for clients' products and activities based on our own radio channels, websites and social accounts - Designed product placement plan in radio programme and wrote advertisement copy. - Managed official social account on Wechat and Weibo platform. - Awarded as annual excellent Intern - Design promotional campaign for clients' products and activities based on our own radio channels, websites and social accounts - Designed product placement plan in radio programme and wrote advertisement copy. - Managed official social account on Wechat and Weibo platform. - Awarded as annual excellent Intern



Avic Aircraft Co., Ltd.

• China
• Airlines and Aviation
• 1 - 100 Employee

• Marketing Intern

  • Jul 2014 - Aug 2014

  - Implemented sales plan - Promoted new products, developed potential clients - Collected, analyzed and gave feedback of marketing information - Implemented sales plan - Promoted new products, developed potential clients - Collected, analyzed and gave feedback of marketing information