Head of Business Development & Marketing

• Nov 2020 - Present

- Develop marketing and business development strategy by evaluating marketIndicators, trends and changes.- Plan and execute business development projects that maximize the business value in alignment with the company strategic aspirations.- Enhance and scrutinize marketing and product development programs/ initiatives, to best service company objectives and targets.- Propose and enhance strategies related to business development, customer relationship management, and digital transformation roadmap. Then oversee the implementation of these plans.- Direct the implementation of strategic marketing plans to achieve corporate objectives for various products.- Develop strategic directions for new products/services to position the company as a FinTech enabler.- Recommend product positioning and pricing strategy to produce the highest possible long-term value.- Provide marketing communication direction to support Operation to meet targets.- Develop the overall marketing budget and oversee the budget monthly allocations. - Support top management in company’s strategy formation and execution- Play a leading role in company’s digital transformation.- Continuously support the enhancement of processes optimization/automation to drive value to internal and external stakeholders.

GM Business Development & Marketing

• Jan 2018 - Nov 2020

- Manage and coordinate business development projects and initiatives insuring it fit with company strategic goals and objectives. - Evaluates and resolves issues that might impact company`s operational excellence.- Propose and seek best practices to achieve business goals efficiently. - Researches and monitors market trends in the industry to develop and identify potential business opportunities. - Align business development initiatives with other business functions and unify resources to drive business value.- Be accountable for the successful end-to-end project management. - Seek continuous improvement steps utilizing technologies, process enhancement to resolve bottlenecks. - Work in close collaboration with other internal teams to identify and prioritize customer experience projects. - Provide support to related stakeholders to maximize company`s effectiveness. - Propose initiatives that will improve marketing activities and business development.

Busines Development & Marketing Manager

• Feb 2015 - Dec 2017

- Manage and coordinate business development projects and initiatives insuring it fit with company strategic goals and objectives. - Evaluates and resolves issues that might impact company`s operational excellence.- Propose and seek best practices to achieve business goals efficiently. - Researches and monitors market trends in the industry to develop and identify potential business opportunities. - Align business development initiatives with other business functions and unify resources to drive business value.- Be accountable for the successful end-to-end project management. - Seek continuous improvement steps utilizing technologies, process enhancement to resolve bottlenecks. - Work in close collaboration with other internal teams to identify and prioritize customer experience projects. - Provide support to related stakeholders to maximize company`s effectiveness. - Propose initiatives that will improve marketing activities and business development.

Marketing Specialist

• Apr 2013 - Feb 2015

- Outline workflow processes to increase the efficiency of the marketing and business development function.- Assists with the development, writing, and communication of marketing plans, promotions, creative briefs, project recommendations, and presentations. - Works effectively as part of a multi-disciplinary marketing team to communicate, coordinate, integrate marketing and communications, and apply best-in-class practices to all efforts.- Demonstrate supervising and maintaining Marketing plans, programs, and initiatives that are strategic assets to the function and the company.- Monitor all processes / activities and implement improvements to enhance marketing productivity.- Reviews various Marketing materials and make recommended edits.

Account Executive

• Jun 2012 - Mar 2013

- Scan the market evaluate products, services, plans, competitors and served segments. - Plan in alignment with clients the changes, targets and milestones to achieve the objectives- Understand client’s requirements and translate it to the creative and content team.- Track and monitor progress of execution and insure it falls within agreed figures and due dates.- Advise clients on best approaches to reach their aspirations. - Manage the account relationship with internal and external stakeholders.

Account Management Trainee

• May 2009 - Aug 2009