Product Strategist

• Jan 2023 - Present

Head of Startup Success and Business Operation

• Oct 2021 - Jan 2023

Managing the Startup Success and Business Operation domains - Guiding more than 60 startups over ThinkUp Journey Management Techcelerator SaaS platform- Bring Startups to Capital Access readiness - Lead Customer Experience with Product Strategy and Design team

University Lecturer @ Executive MBA; TAU Innovation Center

• Dec 2012 - Present

Knowing Your Customers and business proposition and do something useful with it, is my thing. From Customers' insights into Marketing strategies, From the Marketing Innovation process to creative Go-To-Market strategies - that's my domain Knowing Your Customers and business proposition and do something useful with it, is my thing. From Customers' insights into Marketing strategies, From the Marketing Innovation process to creative Go-To-Market strategies - that's my domain

Co-CEO

• Jul 2016 - Present

Fresh Blue is a boutique consultancy firm focus on the bottom line by designing strategic organizational engagement solutions. ~ Our methods are driven by Design Thinking, Creative Leadership and User Experience methods. ~ We drive change by understanding people, motivations and actions. Above all - we are passionate about thinking fresh! Fresh Blue is a boutique consultancy firm focus on the bottom line by designing strategic organizational engagement solutions. ~ Our methods are driven by Design Thinking, Creative Leadership and User Experience methods. ~ We drive change by understanding people, motivations and actions. Above all - we are passionate about thinking fresh!

Jolter

• Nov 2020 - Feb 2023

Does your business is subscription based or 'pay as you go'? Want to know more about Battle churn & Improve Retention? Are you curious to understand how to develop your business into new segments and markets using Business Model Canvas? Join my sessions and workshops :-) Does your business is subscription based or 'pay as you go'? Want to know more about Battle churn & Improve Retention? Are you curious to understand how to develop your business into new segments and markets using Business Model Canvas? Join my sessions and workshops :-)

Venture Builder & Go-To-Market expert

• Feb 2019 - Jan 2022

ACT Accelerator Expert Leader; Applied digital strategy lecturer

• Feb 2016 - Jan 2022

Creating and managing the yearly program of the ACT Accelerator for Engineering and Design startups Creating and managing the yearly program of the ACT Accelerator for Engineering and Design startups

Professional expert - The Education Entrepreneurship Incubator Program

• Oct 2015 - Jan 2017

Leading the Education Enterpernarship Incubator Program Leading the Education Enterpernarship Incubator Program

Founder, Marketing Specialist

• Nov 2013 - Jan 2017

The Delta Start Up Studio is the first pre-accelerator of its kind in Israel, the Delta Startup Studio offers Startup Builders and Venture Founders the opportunity to prototype early-stage ventures (theirs or others) within a highly supportive and action-oriented environment. The goal of the Delta Startup Studio is to ultimately mature new concepts to be accelerator and/or pre-seed investor ready. The Delta Start Up Studio is the first pre-accelerator of its kind in Israel, the Delta Startup Studio offers Startup Builders and Venture Founders the opportunity to prototype early-stage ventures (theirs or others) within a highly supportive and action-oriented environment. The goal of the Delta Startup Studio is to ultimately mature new concepts to be accelerator and/or pre-seed investor ready.

Global Customer Research and Marketing Strategy Director

• Sep 2005 - Oct 2015

Managing research teams across the globe Leading and implementing new product development process using Design ThinkingExpert in qualitative and quantitative methods across markets and platformsDeveloped a unique research tools - Perceptual Usability testingUI / UX / customer journey &Conversion optimizationLeading branding processes across units

Director of Compliance - Corporate Social Responsibility

• Jan 2010 - 2014

Head of CRM and Marketing Tools

• Jan 2008 - Nov 2011

Developing loyalty plans and engagement based plansCreating data driven users segmentation and protocols

Senior Strategic Planner

• Mar 2003 - Aug 2005

Create and lead marketing strategies Developing new brands from scratch: define the potential target audience, Create brand values and brand perception. Develop brand books and Guide Line for 360 Marketing communication Create and lead marketing strategies Developing new brands from scratch: define the potential target audience, Create brand values and brand perception. Develop brand books and Guide Line for 360 Marketing communication

מנהל מחלקת מחקר ואסטרטגיה

• Jan 1998 - Feb 2003

- Established the planing strategy department. - Managing it for 5 years: team of planners and data analytics - Responsible for leading all campaigns from the strategy side - Managing client sidewith partners - Part of the company managment - Established the planing strategy department. - Managing it for 5 years: team of planners and data analytics - Responsible for leading all campaigns from the strategy side - Managing client sidewith partners - Part of the company managment