Yaël Straver-Lerys

Brand Strategy/Research Manager at PricingOne
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Contact Information
us****@****om
(386) 825-5501
Location
CH
Languages
  • English Native or bilingual proficiency
  • French Native or bilingual proficiency
  • German Professional working proficiency
  • Spanish Elementary proficiency
Skills

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Fabienne Carlin-Zayan

Vive, et pétillante, Yaël a un regard acéré et original sur les situations. Elle appréhende rapidement chaque problématique dans son ensemble, l’analyse avec justesse, rigueur et professionnalisme, mais aussi toujours avec une excellente intuition. Elle sait être une force de proposition efficace et pragmatique, mais aussi créative et originale, toujours respectueuse de l’autre, et adaptable à l’environnement humain dans lequel elle évolue. Elle fait avancer les choses avec efficacité, mais toujours avec légèreté, simplicité et humour.

Sandrine MARGUERON

Yaël est une personne dynamique et enthousiaste, passionnée et impliquée dans son travail, très professionnelle. Sa préoccupation de satisfaire pleinement ses clients ainsi que ses collaborateurs, font d'elle une excellente communicatrice. J'ai travaillé sur le même projet que Yaël, et énormément apprécié sa réactivité ainsi que sa capacité de prise de décision rapide et concise. Je retravaillerai avec grand plaisir avec elle, ce fut une excellente collaboration.

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Credentials

  • AI For Everyone
    Coursera
    May, 2021
    - Sep, 2024
  • Introduction to Psychology
    Yale University
    Apr, 2020
    - Sep, 2024
  • Do you have what it takes to be a veterinarian
    The University of Edinburgh
    Nov, 2016
    - Sep, 2024

Experience

  • PricingOne
    • Switzerland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Brand Strategy/Research Manager
      • Feb 2022 - Present

      Delivering expert business analysis and recommendations by setting up research, exploring and analysing research results and client data on sales performance, consumer behavior, trade and pricing response and other business metrics to make business and pricing recommendations. Statistical and analytical tools are used by the project team to lead brand health & strategy assessments. Skills used: working in teams (strong team player), PowerBI/Pivot tables, scenario simulation, data analysis, research set-up and analysis, presentation skills, languages (English, French, German) Show less

  • EMS - Electro Medical Systems
    • Switzerland
    • Medical Equipment Manufacturing
    • 300 - 400 Employee
    • Senior International Product Manager
      • Aug 2018 - Aug 2020

      Product manager on the Pain Therapy business (Swiss DolorClast range) for the global business. ** Marketing Defined the Marketing Strategy (short & long term) & identification of market requirements Managed the full product life cycle (marketing material, internal & external projects, etc.) Volume & budget forecast, price setting and product positioning ** Business development Identified new business opportunities (partnerships, countries, KOLs) Interface with Key Opinion Leaders (KOLs) Managed the Pain Therapy budget ** Communication/Education Gave direction for Marcom group activities (of which digital marketing) Client experience feedback Developed training material (onboarding, distributors, sales force, online trainings, etc.) Presence at national and international trade meetings and exhibitions Show less

  • zooplus AG
    • International Product Manager
      • Dec 2016 - Nov 2017

      International Product Manager Non-Food Cats Support the development, management and growth of the Private Label (PL) portfolio Note: Zooplus is only available online - it is an online store, so all of the products are only sold and advertised online ** Project management: Ongoing product lifecycle management Responsible for the introduction and development of relevant new products Strategic analysis of the cat segment, the assortment & online shop structure recommendations when required ** Purchasing Show less

  • BIOSYNEX Group
    • International Product Manager
      • May 2014 - Oct 2016

      ** Professional division: Rapid diagnostic tests / human biology (OTC and professional) Production and supervision of production of marketing material SKU analysis/reduction Management/POC for all marketing material for the German market ** Consumer division: MedicAid product launches and range management (supermarkets) Oral care range management (supermarkets & pharmacy) ** New skills: Adobe Illustrator, InDesign ** Professional division: Rapid diagnostic tests / human biology (OTC and professional) Production and supervision of production of marketing material SKU analysis/reduction Management/POC for all marketing material for the German market ** Consumer division: MedicAid product launches and range management (supermarkets) Oral care range management (supermarkets & pharmacy) ** New skills: Adobe Illustrator, InDesign

  • Triumph International
    • United States
    • Oil and Gas
    • 1 - 100 Employee
    • Marketing Specialist
      • Sep 2013 - Feb 2014

      Digital marketing (inc. Facebook page management) Monthly sales results per store template updates Survey & survey results' analysis Digital marketing (inc. Facebook page management) Monthly sales results per store template updates Survey & survey results' analysis

  • ACADEMIE DE RENNES
    • France
    • Government Administration
    • 100 - 200 Employee
    • English Teacher
      • Dec 2012 - Jun 2013

      English teacher in two schools, replacing teachers on sick leaves: - 2nde/1ère/Terminale (Lycée Emile Zola, Rennes) - 3e to Terminale, including CAP classes (Lycée Pierre Mendès France, Rennes) English teacher in two schools, replacing teachers on sick leaves: - 2nde/1ère/Terminale (Lycée Emile Zola, Rennes) - 3e to Terminale, including CAP classes (Lycée Pierre Mendès France, Rennes)

  • aid'Etudes
    • France
    • Education Administration Programs
    • 1 - 100 Employee
    • Communications Assistant
      • Feb 2012 - Jun 2012

      Comms assistant in parallel to my PhD Comms assistant in parallel to my PhD

  • Carrefour
    • France
    • Retail
    • 700 & Above Employee
    • Product Manager
      • Dec 2009 - Aug 2010

      Management of the Private Label Laundry care range: • Negotiation / purchasing • New product development and launches • New packaging development and launch • Collaboration with various departments: marketing, logistics, quality, packaging Management of the Private Label Laundry care range: • Negotiation / purchasing • New product development and launches • New packaging development and launch • Collaboration with various departments: marketing, logistics, quality, packaging

  • Acadomia
    • France
    • Education Administration Programs
    • 700 & Above Employee
    • Teacher
      • Feb 2009 - Aug 2009

      Taught English, Maths and French Taught English, Maths and French

  • Self-employed
    • Real Estate
    • 1 - 100 Employee
    • Business development
      • May 2008 - Jan 2009

      Business plan to try and set up my own company in tourism. Business plan to try and set up my own company in tourism.

  • Procter & Gamble
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Senior Assistant Brand Manager
      • Oct 2005 - Apr 2008

      European HQ, Consumer goods • Strategic analyses & project management (Wella, semi-permanent hair colour), including product range recommendation & implementation of the related project • Management of the Tampax Pearl launch in the UK (team leader) • Management of the Tampax Western Europe budget • Liaison with external agencies European HQ, Consumer goods • Strategic analyses & project management (Wella, semi-permanent hair colour), including product range recommendation & implementation of the related project • Management of the Tampax Pearl launch in the UK (team leader) • Management of the Tampax Western Europe budget • Liaison with external agencies

  • MedBridge Strategy Center
    • International Affairs
    • PR volunteer
      • Feb 2005 - May 2005

      • PR on a project (Middle-East & France) - including contacting journalists and staff members to confirm trip details and broaden the press releases’ reach • Support the organisation of an Albert Camus exhibit • PR on a project (Middle-East & France) - including contacting journalists and staff members to confirm trip details and broaden the press releases’ reach • Support the organisation of an Albert Camus exhibit

  • Euro RSCG
    • Advertising Services
    • Commercial Assistant
      • Sep 2004 - Nov 2004

      Vichy International/ - L’Oréal team Commercial Assistant – international coordination • Handling of client's orders (Press and TV) and invoices • Creation of an informative newsletter (subjects linked to skin/science) Vichy International/ - L’Oréal team Commercial Assistant – international coordination • Handling of client's orders (Press and TV) and invoices • Creation of an informative newsletter (subjects linked to skin/science)

  • Chantelle
    • Textile Manufacturing
    • 700 & Above Employee
    • Junior Product Manager
      • Sep 2003 - Apr 2004

      • Market and product analyses • Sales forecasts and related analyses • Print co-ordination of seasonal price lists, catalogues, product sheets and leaflets • Competitive surveillance & In-House PR activities such as product placement • Market and product analyses • Sales forecasts and related analyses • Print co-ordination of seasonal price lists, catalogues, product sheets and leaflets • Competitive surveillance & In-House PR activities such as product placement

  • L'Oréal
    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Trainee Assistant product Manager
      • Nov 2002 - Feb 2003

      Consumer Division, Hair colour and Fragrance Team • Project management of two Variety promotions • Artwork on Hair Colour and Fragrance promotions - included artwork on two Fragrance gift sets for Mother’s Day • Channel and Brand per Channel analyses Consumer Division, Hair colour and Fragrance Team • Project management of two Variety promotions • Artwork on Hair Colour and Fragrance promotions - included artwork on two Fragrance gift sets for Mother’s Day • Channel and Brand per Channel analyses

  • Caisse des Dépôts et Consignations
    • Tunisia
    • Investment Banking
    • 1 - 100 Employee
    • Finance Trainee
      • Sep 2000 - Dec 2000

      User's manual for a financial project Proof-reading and formatting of the bid to tender document User's manual for a financial project Proof-reading and formatting of the bid to tender document

Education

  • London School of Economics and Political Science
    MSc, Development Studies
    1999 - 2000
  • Université Paris Dauphine
    M2 Etudes et recherches politiques et sociales, Political Science
    2010 - 2011
  • Université Rennes II - Haute-Bretagne
    Aires Anglophones, Anglais / Civilisation / Medias
    2012 - 2013
  • Université Paris Dauphine
    Maitrise, Applied Economics - International Economics section
    1997 - 1999
  • Université Paris X Nanterre
    BI DEUG, Economics & English
    1995 - 1997

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