Experience

Organic Basics
• Denmark
• Technology, Information and Internet
• 1 - 100 Employee
• VP of Brand and Marketing

  • Jan 2023 - Present


Delta Galil Industries

• Retail Apparel and Fashion
• 700 & Above Employee

• Director Of Marketing

  • Jul 2020 - Present

  2021-2023 Led brand reinvention and repositioning for Bare Necessities, the largest multi-branded intimate online apparel retailer with annual revenue of $120M+. Manage digital marketing, communications, creative services, and social media presence. Key achievements • Built diversified asset library for paid social efforts, while optimizing performance through new paid social tools (such as whitelisting), fueling 86% revenue increase. • Increased engagement by 27%+ across all consumer touchpoints, transitioning from paid channel only by introducing robust organic strategy as well as developing earned media strategy (influencers and brand ambassadors) and elevating creative expression via relevant storytelling lens. • Strategically transformed organization’s marketing structure, building talented team and establishing partnerships with external agencies to ensure best-in-class services. • Boosted brand awareness, recognition, and competitive performance with development of high-impact cross-channel marketing plans. 2020-2021 Drove efforts to enhance recently acquired fashion tech marketplace Brayola's brand experience via new UX/UI design, navigation, logo, visual identity, and photography. Managed marketing calendar, paid / organic channels strategies planning (email, SMS, social media, search, affiliates, PR, and influencers), and performance reporting. Key achievements • Orchestrated development of three private label brands from scratch to top performing in marketplace with 50+ brands – covering books, campaigns, catalogues, social media, and influencer strategies. • Redesigned and relaunched website, increasing conversion rate 21%, revenue 67%, average order value 6%, average time on site 4%, and page views by 29%. • Generated 38% MoM increase in inbound influencer requests over six months with creation of elevated creative content and branding. • Re-engaged lapsed customer and increased CLTV 6% in six weeks via effective email and SMS strategy. Show less



Zohara Tights

• Israel
• Apparel & Fashion
• 1 - 100 Employee

• Director of Marketing

  • May 2017 - Jun 2020

  Coordinated social media and online engagement strategies as well as various brand activations and events with influencers and PR agencies. Produced performance reports on digital marketing campaigns and Key Performance Indicators (KPIs). Key achievements • Doubled revenues in last two years of tenure, driving rapid Direct to Consumer (DTC) sales growth of 86% YoY on first year and additional 68% in second year – increasing conversion rate by 14% through strategic marketing initiatives. • Led Zohara Tights to achieving Bank Hapoalim's Small Business of the Year Award in 2019. • Revitalized revenue opportunities, reduced expenses, and optimized advertising spend. • Slashed CAC 15% and increased customer return rate 35% through strategic planning. • Positioned company as fashion leader in legwear and swimwear markets; grew swimwear to account for 35% of total annual revenue within just three years through promotion of influencer marketing, PR and creative product photography championing Diversity and Inclusion (D&I). Show less



i24NEWS

• Israel
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• On Air Marketing Expert

  • 2017 - 2018

  Offered industry, strategic, and operational consulting to listeners of daily trending show. Offered industry, strategic, and operational consulting to listeners of daily trending show.



ArtLink

• United States
• Retail Art Supplies
• 1 - 100 Employee

• Brand Manager

  • 2016 - 2017

  Provided strategic re-branding, delivering visual components (logo, presentations, and website), identity, and launch strategy – working with graphic designers, UX/UI, photographers, and videographers. Key achievements • Conceptualized innovative content for exclusive speaking engagements across cruise, hospitality, and design industry events. • Increased inbound leads 65% via strategic multi-tiered initiatives, catapulting web traffic up to 128% YoY. • Built relationships with media, top design firms, and publications to enhance business success. Show less



Elyakim Herman Nehardea

• Book and Periodical Publishing
• 1 - 100 Employee

• English Copywriter

  • 2011 - 2014

  Responsible for brands such as Jerusalem Post, Tuna Starkist, smeg, Gottex, Teperberg Wines. Presenting the clients creative work and communication strategies; managing social and digital campaigns that meet clients’ budget and brief for digital, print, social and broadcast. Responsible for brands such as Jerusalem Post, Tuna Starkist, smeg, Gottex, Teperberg Wines. Presenting the clients creative work and communication strategies; managing social and digital campaigns that meet clients’ budget and brief for digital, print, social and broadcast.



V Magazine | VMAN, LLC

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Staff

  • 2009 - 2010

  Updating editorial calendar and content calendar, write and proofread editorial articles. Research events, people, shows and trends for international fashion and lifestyle magazine and online website. Assisted in development in VFiles, online archive of fashion visual content. Updating editorial calendar and content calendar, write and proofread editorial articles. Research events, people, shows and trends for international fashion and lifestyle magazine and online website. Assisted in development in VFiles, online archive of fashion visual content.



Guggenheim Museum

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Development Intern

  • Jan 2008 - Jun 2008

  Contacted and maintained relationships with potential donors for participation in the then developing Young Collectors venture. Contacted and maintained relationships with potential donors for participation in the then developing Young Collectors venture.



James Goodman Gallery Inc

• United States
• Artists and Writers

• Gallery Intern

  • May 2007 - Dec 2007

  Conducted research and wrote descriptions for gallery catalogue, analyzed auction results, planned openings and events for gallery, assisted gallery director in administrative tasks. Conducted research and wrote descriptions for gallery catalogue, analyzed auction results, planned openings and events for gallery, assisted gallery director in administrative tasks.



Alison Brod Public Relations

• Beauty Intern

  • Jan 2007 - Dec 2007

  Developed connections with bloggers, wrote press releases for the media, maintained fashion and beauty closet, aided in product launch events. Developed connections with bloggers, wrote press releases for the media, maintained fashion and beauty closet, aided in product launch events.