Experience

ELEM Israel - Youth in Distress

• Israel
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Head of Digital and Innovation

  • Oct 2021 - Present



HP Inc

• Ra'anana

• Marketing manager, PS Israel

  • Nov 2016 - Present



iDigital

• Israel
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• VP Marketing

  • May 2014 - May 2015

  Planning and executing the marketing strategy of the only APR (Apple Authorised Reseller) retail in Israel. Managing a local team and dual brand in the “Technology Life style” category. Planning and executing the marketing strategy of the only APR (Apple Authorised Reseller) retail in Israel. Managing a local team and dual brand in the “Technology Life style” category.



Freelance Marketer, board assignment in the US

• United States

• Independent marketing projects

  • 2011 - 2014



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing & Strategic planning manager

  • 2007 - 2011

  Manage the development, delivery, and analysis of integrated go-to-market programs for the country. Including all products, solutions and services sold in the country; all customer segments; and all types of partner marketing. Establishing a marketing team in sales organization. Responsible for innovative marketing through a technological market. Implementing and executing EMEA marketing strategy in alignment with the business strategy. Controlling the overall marketing budget of the BU. Establish a retail experience "Store in store". Responsible for the PR and advertising agencies. Show less



Broad assignment in Geneva.

• Switzerland

• Freelance marketing

  • 2004 - 2007



Internet Gold

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing manager

  • 1998 - 2004

  • Building the company’s long-term business targets for the mass markets and segments. • Designed and implemented marketing strategies for a competitive and ever-changing communications market. • Managing the company’s marketing budget. • Supervising for costumers relations department. • Responsibility for executing the ATL & BTL initiatives. • Building the company’s long-term business targets for the mass markets and segments. • Designed and implemented marketing strategies for a competitive and ever-changing communications market. • Managing the company’s marketing budget. • Supervising for costumers relations department. • Responsibility for executing the ATL & BTL initiatives.



Bank TEFAHOT

• Israel

• Risk Analyst

  • Jan 1997 - 1998

  Evaluating the risks for Bank Tefahot involving in large real estate projects. Financial planning recommendations for large real estate ventures. Evaluating the risks for Bank Tefahot involving in large real estate projects. Financial planning recommendations for large real estate ventures.