Analyst - Brand Strategy

• Feb 2022 - Present

Senior International Product Manager

• 2018 - 2020

Product manager on the Pain Therapy business (Swiss DolorClast range) for the global business.** Marketing Definition of the Marketing Strategy (short & long term) & identification of market requirements Management of the full product life cycle (marketing material, internal & external projects, etc.)Volume & budget forecast, price setting and product positioning** Business developmentIdentification of new business opportunities (partnerships, countries, KOLs)Interface with Key Opinion Leaders (KOLs)Pain Therapy budget management** Communication/EducationDirection for Marcom group activities (of which digital marketing)Client experience feedbackTraining material (onboarding, distributors, sales force, online trainings, etc.)Presence at national and international trade meetings and exhibitions

International Product Manager

• Dec 2016 - Nov 2017

International Product Manager Non-Food CatsSupport the development, management and growth of the Private Label (PL) portfolioNote: Zooplus is only available online - it is an online store, so all of the products are only sold and advertised online** Project management: Ongoing product lifecycle managementResponsible for the introduction and development of relevant new products Strategic analysis of the cat segment, the assortment & online shop structure recommendations when required ** Purchasing

International Product Manager

• May 2014 - Oct 2016

** Professional division:Rapid diagnostic tests / human biology (OTC and professional)Production and supervision of production of marketing materialSKU analysis/reductionManagement/POC for all marketing material for the German market** Consumer division:MedicAid product launches and range management (supermarkets)Oral care range management (supermarkets & pharmacy)** New skills: Adobe Illustrator, InDesign ** Professional division:Rapid diagnostic tests / human biology (OTC and professional)Production and supervision of production of marketing materialSKU analysis/reductionManagement/POC for all marketing material for the German market** Consumer division:MedicAid product launches and range management (supermarkets)Oral care range management (supermarkets & pharmacy)** New skills: Adobe Illustrator, InDesign

Marketing Specialist

• Sep 2013 - Feb 2014

Digital marketing (inc. Facebook page management)Monthly sales results per store template updatesSurvey & survey results' analysis Digital marketing (inc. Facebook page management)Monthly sales results per store template updatesSurvey & survey results' analysis

English Teacher

• Dec 2012 - Jun 2013

English teacher in two schools, replacing teachers on sick leaves:- 2nde/1ère/Terminale (Lycée Emile Zola, Rennes)- 3e to Terminale, including CAP classes (Lycée Pierre Mendès France, Rennes) English teacher in two schools, replacing teachers on sick leaves:- 2nde/1ère/Terminale (Lycée Emile Zola, Rennes)- 3e to Terminale, including CAP classes (Lycée Pierre Mendès France, Rennes)

Communications Assistant

• Feb 2012 - Jun 2012

Comms assistant in parallel to my PhD Comms assistant in parallel to my PhD

Product Manager

• Dec 2009 - Aug 2010

Management of the Private Label Laundry care range:• Negotiation / purchasing• New product development and launches• New packaging development and launch• Collaboration with various departments: marketing, logistics, quality, packaging Management of the Private Label Laundry care range:• Negotiation / purchasing• New product development and launches• New packaging development and launch• Collaboration with various departments: marketing, logistics, quality, packaging

Teacher

• Feb 2009 - Aug 2009

Taught English, Maths and French Taught English, Maths and French

Business development

• May 2008 - Jan 2009

Business plan to try and set up my own company in tourism. Business plan to try and set up my own company in tourism.

Senior Assistant Brand Manager

• Oct 2005 - Apr 2008

European HQ, Consumer goods • Strategic analyses & project management (Wella, semi-permanent hair colour), including product range recommendation & implementation of the related project• Management of the Tampax Pearl launch in the UK (team leader)• Management of the Tampax Western Europe budget• Liaison with external agencies European HQ, Consumer goods • Strategic analyses & project management (Wella, semi-permanent hair colour), including product range recommendation & implementation of the related project• Management of the Tampax Pearl launch in the UK (team leader)• Management of the Tampax Western Europe budget• Liaison with external agencies

PR volunteer

• Feb 2005 - May 2005

• PR on a project (Middle-East & France) - including contacting journalists and staff members to confirm trip details and broaden the press releases’ reach• Support the organisation of an Albert Camus exhibit • PR on a project (Middle-East & France) - including contacting journalists and staff members to confirm trip details and broaden the press releases’ reach• Support the organisation of an Albert Camus exhibit

Commercial Assistant

• Sep 2004 - Nov 2004

Vichy International/ - L’Oréal teamCommercial Assistant – international coordination • Handling of client's orders (Press and TV) and invoices• Creation of an informative newsletter (subjects linked to skin/science) Vichy International/ - L’Oréal teamCommercial Assistant – international coordination • Handling of client's orders (Press and TV) and invoices• Creation of an informative newsletter (subjects linked to skin/science)

Junior Product Manager

• Sep 2003 - Apr 2004

• Market and product analyses • Sales forecasts and related analyses• Print co-ordination of seasonal price lists, catalogues, product sheets and leaflets• Competitive surveillance & In-House PR activities such as product placement • Market and product analyses • Sales forecasts and related analyses• Print co-ordination of seasonal price lists, catalogues, product sheets and leaflets• Competitive surveillance & In-House PR activities such as product placement

Trainee Assistant product Manager

• Nov 2002 - Feb 2003

Consumer Division, Hair colour and Fragrance Team• Project management of two Variety promotions• Artwork on Hair Colour and Fragrance promotions - included artwork on two Fragrance gift sets for Mother’s Day• Channel and Brand per Channel analyses Consumer Division, Hair colour and Fragrance Team• Project management of two Variety promotions• Artwork on Hair Colour and Fragrance promotions - included artwork on two Fragrance gift sets for Mother’s Day• Channel and Brand per Channel analyses

Finance Trainee

• Sep 2000 - Dec 2000

User's manual for a financial projectProof-reading and formatting of the bid to tender document User's manual for a financial projectProof-reading and formatting of the bid to tender document