Experience

Netball NSW

• Australia
• Spectator Sports
• 1 - 100 Employee

• Executive General Manager, Commercial & Marketing

  • Mar 2021 - Present

  Lead the commercial and marketing functions across the NSW Swifts, GIANTS Netball and Netball NSW community, participation and pathways. Lead the commercial and marketing functions across the NSW Swifts, GIANTS Netball and Netball NSW community, participation and pathways.



AVANT Agency

• Australia
• Events Services
• 1 - 100 Employee

• Senior Business Lead

  • Sep 2020 - Jan 2021

  Manage and lead commercial partnership programs across TEDxSydney and Coda. As Acting Head of Partnerships for TEDxSydney, I led a team to deliver authentic and integrated partnerships connected to the TEDxSydney brand. 2020 marked the first time the flagship event was delivered virtually, with brands leveraging their partnerships through content, PR, talent and events. Coda brings together medical professionals to discuss and curate solutions for healthcare needs. My role is to create strategies for brands to partner, as well as oversee the delivery of partnerships across podcasts, virtual and face-to-face events and workshops to leverage audiences, highlight key topics and messages, and ultimately deliver commercial return.



Northern Beaches Council

• Australia
• Government Administration
• 400 - 500 Employee

• Commercial Consultant

  • Jan 2020 - Feb 2020

  Engaged to review the Council's largest community events; Manly Jazz, Taste of Manly and Sun Run and create a commercial strategy focusing on sponsorship, brand partnerships and integration. The strategy identifies ways for brands to partner with the events and activate in line with each proposition and key audiences, as well as a growth plan and tools to manage and track partnerships. Engaged to review the Council's largest community events; Manly Jazz, Taste of Manly and Sun Run and create a commercial strategy focusing on sponsorship, brand partnerships and integration. The strategy identifies ways for brands to partner with the events and activate in line with each proposition and key audiences, as well as a growth plan and tools to manage and track partnerships.



Social Soup (Australia & NZ)

• Australia
• Advertising Services
• 1 - 100 Employee

• Business Development Director

  • May 2019 - Nov 2019

  Responsible for connecting with brands and curating partnerships that leverage Social Soup's audience and unique technology. Social Soup leverages authentic influence within communities by integrating products and messages in meaningful ways, both online and offline. My role is to create strategies for brands to generate and measure influence in effective ways, and drive commercial outcomes. Responsible for connecting with brands and curating partnerships that leverage Social Soup's audience and unique technology. Social Soup leverages authentic influence within communities by integrating products and messages in meaningful ways, both online and offline. My role is to create strategies for brands to generate and measure influence in effective ways, and drive commercial outcomes.



Nickelodeon Australia

• Director, Commercial Partnerships

  • Feb 2018 - Apr 2019

  Role includes building and implementing the commercial strategy and driving Nickelodeon’s unique proposition to create a market-leading position for the brand. Ultimately, leading to bespoke partnerships that leverage Nickelodeon's audience and IP, and maximise commercial value. Straddling the Nickelodeon brand team and the commercial arm of the broader Viacom business, I am responsible for identifying commercial opportunities by leveraging content and programming, marketing, digital and comms activity, licensing programs and events, as well as overseeing commercial budgets and revenue for Nickelodeon Australia and NZ.



Fairfax Media

• Australia
• Online Media
• 700 & Above Employee

• Strategic Projects Lead

  • Mar 2017 - Oct 2017

  Spearhead strategic initiatives that drive and deepen engagement with new and existing audiences through innovation across Fairfax's portfolio of events.Fairfax Events connects with over two million Australians each year - my task is to use insights to recommend and deliver opportunities to engage with more people through meaningful and authentic experiences.

• Head of Commercial Partnerships

  • Oct 2014 - Mar 2017

  Responsible for leading the commercial partnerships team and program across Fairfax's portfolio events including City2Surf, Good Food Month and AFR Business Summit.Each event provides unique and creative ways for brands to integrate and engage with audiences - my team is responsible for ensuring that this is achieved in effective and valuable ways.



Football Australia

• Australia
• Spectator Sports
• 300 - 400 Employee

• Sponsorship Manager

  • Nov 2010 - Oct 2014

  Managed key partnerships across properties including grassroots football, Hyundai A-League, Westfield W-League and Westfield Matildas, focusing on leverage initiatives and campaigns in line with business objectives. My main task was to oversee the management and delivery of Socceroos sponsors' activations and campaigns, which included delivering FFA's commercial program at the 2014 FIFA World Cup in Brazil. Selected by the Asian Football Confederation to lead the organisation and delivery of AFC Champions League games for Brisbane Roar in 2012 and 2013, and Western Sydney Wanderers’ semi final in 2014.



Moshtix

• Australia
• Events Services
• 1 - 100 Employee

• Senior Account Manager

  • Jul 2008 - Nov 2010

  Managed ticketing requirements for key accounts including venues, promoters and major events, overseeing marketing and operations, from setting up event ticketing on the network to on-the-ground fulfilment. Selected on a strategic team tasked with creating moshtix's 'sister brand', Foxtix; an online ticketing platform for events with sophisticated ticketing needs. I worked with a variety of agencies and stakeholders to create the brand and launch it into market. Managed ticketing requirements for key accounts including venues, promoters and major events, overseeing marketing and operations, from setting up event ticketing on the network to on-the-ground fulfilment. Selected on a strategic team tasked with creating moshtix's 'sister brand', Foxtix; an online ticketing platform for events with sophisticated ticketing needs. I worked with a variety of agencies and stakeholders to create the brand and launch it into market.



Pacific Magazines

• Book and Periodical Publishing
• 100 - 200 Employee

• Advertising Coordinator - marie claire

  • Oct 2007 - Jul 2008

  Supported the Advertising Team with commercial deliverables. Managed online and print content of the magazine's value-add assets. Liaised with clients and agencies to collate advertising content. Managed research and PR tracking as well as regular competitor analysis. Supported the Advertising Team with commercial deliverables. Managed online and print content of the magazine's value-add assets. Liaised with clients and agencies to collate advertising content. Managed research and PR tracking as well as regular competitor analysis.



Sydney Cricket Ground

• Australia
• Spectator Sports
• 1 - 100 Employee

• Membership Events & Communications Coordinator

  • Jul 2005 - Oct 2007

  Responsible for organising, promoting and managing members events across cricket, NRL, AFL and football. Developed and executed comms to members via owned channels. Managed the SCG Tour Experience operations including staff, budgets and marketing. Responsible for organising, promoting and managing members events across cricket, NRL, AFL and football. Developed and executed comms to members via owned channels. Managed the SCG Tour Experience operations including staff, budgets and marketing.