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Udi Fridenshtein

It is my pleasure to recommend Yael to anyone or any company in need of graphic design services over the internet, Wix's website or any other type of digital contemporary design. Throughout the last two years, Yael's has consistently provided high-quality services along with great interpersonal skills. Yael is always there to support us and is always able to offer great advice.

Dana Leibovich

Yael and I worked together at the Customer Solutions team at Wix.com. I was very impressed by her professional skills as well as by her personality. The combination between the two makes the experience of working with Yael extraordinary and unique. Yael was promoted to be a Shift Manager at the team and her loyalty (to the job & the company) and management skills were noticeable. Yael is a "one of a kind" type of person, each company that will have her as part of the team -will win.

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Credentials

  • Israel Bar Association member (Advocate)
    Israel Bar Association

Experience

    • Product Designer
      • Jan 2022 - Present

      Experience in leading design projects in a collaborative multi-disciplinary team, including product managers and developers. Experience in leading design projects in a collaborative multi-disciplinary team, including product managers and developers.

    • Founder
      • Feb 2017 - Jan 2022

      * Hands-on experience in designing and creating user flows, wireframes, prototypes, user stories and personas. * Providing end-to-end Research & business strategy as well as UX & UI services to help clients achieve their desired results and products. * Performing analytics, market research, usability studies, and competitive analysis to drive decision making. * Overseeing customers marketing strategy and business goals and transforming them into actionable plans and outcomes. * Hands-on experience in designing and creating user flows, wireframes, prototypes, user stories and personas. * Providing end-to-end Research & business strategy as well as UX & UI services to help clients achieve their desired results and products. * Performing analytics, market research, usability studies, and competitive analysis to drive decision making. * Overseeing customers marketing strategy and business goals and transforming them into actionable plans and outcomes.

    • Business Consulting and Services
    • 700 & Above Employee
    • Consultant - Global Technology Alliances & Financial Advisory Services
      • Jan 2015 - Feb 2017

      Experience in business development and technology scouting working with local and international companies and funds: Providing technology scouting services for international companies by identifying and assessing potential partners/investment targets with innovative technologies in Israel. * Performing full analysis for potential partners & investment opportunities by monitoring market and technology trends. * Plotting the outline for cooperation with relevant companies that have been identified, including comparison of alternatives, and a recommendation on the preferred alternative. * In-depth understanding of the needs of potential partners, and the mutual benefits that may arise as a result of cooperation * End to implementation of cooperation between companies, including all aspects of the collaboration process: Legal, technological and commercial. Show less

    • Legal Intern
      • Mar 2013 - Mar 2014

      Venture Capital, High-tech, Corporate and M&A activities. Venture Capital, High-tech, Corporate and M&A activities.

    • Education Administration Programs
    • Customer Success Students Team Leader
      • Aug 2009 - Mar 2013

      Team leader in a dynamic and rapidly growing startup environment. Responsible for working closely with the development and Q.A teams, to ensure a positive customer experience and maximize revenue. In charge of improving customer satisfaction, ensuring that customer's individual needs are met. Team leader in a dynamic and rapidly growing startup environment. Responsible for working closely with the development and Q.A teams, to ensure a positive customer experience and maximize revenue. In charge of improving customer satisfaction, ensuring that customer's individual needs are met.

    • Defense and Space Manufacturing
    • 1 - 100 Employee
    • QA
      • Sep 2007 - Sep 2008

      ORS Team - QA Team, Manual testing - Command and control systems. ORS Team - QA Team, Manual testing - Command and control systems.

Education

  • Kingston University
    Msc, User experience design
    2023 -
  • Codesigner / קודזיינר
    Diploma of Education, UX UI
    2020 - 2021
  • Reichman University (IDC Herzliya)
    LLB, Law
    2008 - 2012
  • Reichman University (IDC Herzliya)
    BA, Middle East studies
    2008 - 2012

Community

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