Yael Baker
Director of Marketing & Communications at SAR Academy- Claim this Profile
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Bio
Haldun Dinccetin
I have had the pleasure of working with Yael Baker in her role as a partner at FINN Partners and can attest to her strategic thinking and creativity. I had been consistently impressed by her attitude towards her work, proactive and calm nature, performance and leadership skills on the job. Yael has developed and executed numerous successful communications and PR campaigns for prestigious global brands that have resulted in increased brand awareness and market share. She has a keen eye for detail, her strategic and analytical thinking skills had been valuable asset in developing these campaigns. She understands complex issues even when outside of her immediate area of expertise. Yael also has a great ability to anticipate people’s needs and unexpected situations, so she was always prepared to tackle any issues that may arise. Besides possessing excellent interpersonal skills, Yael had great relations with the agency’s clients. She is not only an exceptional forward-thinking leader but also inspiring team player who goes above and beyond to keep everyone motivated and focused. Yael clearly communicates performance standards and account responsibilities to her team members and allow them the ability to create their own successes. She was able to work well with cross-functional teams, ensuring seamless execution of all communications and PR initiatives. I highly recommend Yael for any high level of communications, PR and marketing roles, and am confident she will positively impact any organization.
Sheryl Stein
For more than 30 years, I was the USA Marketing Manager at EL AL Israel Airlines. A highlight of my airline career was working with Yael when she managed the EL AL account for a few years. Yael’s professional expertise in marketing and pubic relations are exceptional. She proved to be creative, conscientious, results driven and is a pleasure to work with on a daily basis. I am grateful to have had the opportunity to work together. I am sure that Yael’s skills would add enormous value to any company or organization which is fortunate enough to have her join their team. Sheryl Stein
Haldun Dinccetin
I have had the pleasure of working with Yael Baker in her role as a partner at FINN Partners and can attest to her strategic thinking and creativity. I had been consistently impressed by her attitude towards her work, proactive and calm nature, performance and leadership skills on the job. Yael has developed and executed numerous successful communications and PR campaigns for prestigious global brands that have resulted in increased brand awareness and market share. She has a keen eye for detail, her strategic and analytical thinking skills had been valuable asset in developing these campaigns. She understands complex issues even when outside of her immediate area of expertise. Yael also has a great ability to anticipate people’s needs and unexpected situations, so she was always prepared to tackle any issues that may arise. Besides possessing excellent interpersonal skills, Yael had great relations with the agency’s clients. She is not only an exceptional forward-thinking leader but also inspiring team player who goes above and beyond to keep everyone motivated and focused. Yael clearly communicates performance standards and account responsibilities to her team members and allow them the ability to create their own successes. She was able to work well with cross-functional teams, ensuring seamless execution of all communications and PR initiatives. I highly recommend Yael for any high level of communications, PR and marketing roles, and am confident she will positively impact any organization.
Sheryl Stein
For more than 30 years, I was the USA Marketing Manager at EL AL Israel Airlines. A highlight of my airline career was working with Yael when she managed the EL AL account for a few years. Yael’s professional expertise in marketing and pubic relations are exceptional. She proved to be creative, conscientious, results driven and is a pleasure to work with on a daily basis. I am grateful to have had the opportunity to work together. I am sure that Yael’s skills would add enormous value to any company or organization which is fortunate enough to have her join their team. Sheryl Stein
Haldun Dinccetin
I have had the pleasure of working with Yael Baker in her role as a partner at FINN Partners and can attest to her strategic thinking and creativity. I had been consistently impressed by her attitude towards her work, proactive and calm nature, performance and leadership skills on the job. Yael has developed and executed numerous successful communications and PR campaigns for prestigious global brands that have resulted in increased brand awareness and market share. She has a keen eye for detail, her strategic and analytical thinking skills had been valuable asset in developing these campaigns. She understands complex issues even when outside of her immediate area of expertise. Yael also has a great ability to anticipate people’s needs and unexpected situations, so she was always prepared to tackle any issues that may arise. Besides possessing excellent interpersonal skills, Yael had great relations with the agency’s clients. She is not only an exceptional forward-thinking leader but also inspiring team player who goes above and beyond to keep everyone motivated and focused. Yael clearly communicates performance standards and account responsibilities to her team members and allow them the ability to create their own successes. She was able to work well with cross-functional teams, ensuring seamless execution of all communications and PR initiatives. I highly recommend Yael for any high level of communications, PR and marketing roles, and am confident she will positively impact any organization.
Sheryl Stein
For more than 30 years, I was the USA Marketing Manager at EL AL Israel Airlines. A highlight of my airline career was working with Yael when she managed the EL AL account for a few years. Yael’s professional expertise in marketing and pubic relations are exceptional. She proved to be creative, conscientious, results driven and is a pleasure to work with on a daily basis. I am grateful to have had the opportunity to work together. I am sure that Yael’s skills would add enormous value to any company or organization which is fortunate enough to have her join their team. Sheryl Stein
Haldun Dinccetin
I have had the pleasure of working with Yael Baker in her role as a partner at FINN Partners and can attest to her strategic thinking and creativity. I had been consistently impressed by her attitude towards her work, proactive and calm nature, performance and leadership skills on the job. Yael has developed and executed numerous successful communications and PR campaigns for prestigious global brands that have resulted in increased brand awareness and market share. She has a keen eye for detail, her strategic and analytical thinking skills had been valuable asset in developing these campaigns. She understands complex issues even when outside of her immediate area of expertise. Yael also has a great ability to anticipate people’s needs and unexpected situations, so she was always prepared to tackle any issues that may arise. Besides possessing excellent interpersonal skills, Yael had great relations with the agency’s clients. She is not only an exceptional forward-thinking leader but also inspiring team player who goes above and beyond to keep everyone motivated and focused. Yael clearly communicates performance standards and account responsibilities to her team members and allow them the ability to create their own successes. She was able to work well with cross-functional teams, ensuring seamless execution of all communications and PR initiatives. I highly recommend Yael for any high level of communications, PR and marketing roles, and am confident she will positively impact any organization.
Sheryl Stein
For more than 30 years, I was the USA Marketing Manager at EL AL Israel Airlines. A highlight of my airline career was working with Yael when she managed the EL AL account for a few years. Yael’s professional expertise in marketing and pubic relations are exceptional. She proved to be creative, conscientious, results driven and is a pleasure to work with on a daily basis. I am grateful to have had the opportunity to work together. I am sure that Yael’s skills would add enormous value to any company or organization which is fortunate enough to have her join their team. Sheryl Stein
Experience
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SAR Academy
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United States
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Education Management
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100 - 200 Employee
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Director of Marketing & Communications
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Dec 2020 - Present
As Director of Marketing & Communications at SAR Academy, I develop and implement a strategic marketing approach designed to advance the institution by intentionally and proactively engaging, informing, and inspiring internal and external audiences. Leading the marketing & development department, I identify opportunities to best reach targeted audience segments including families, staff, alumni, donors, and friends and oversee the day-to-day management of the school's largest fundraising initiatives. As an expert in messaging and tapping into creative communication vehicles, I manage all written and digital content development and channels, create operational newsworthy opportunities, and identify thought leadership for our leadership to develop the institutions reputation and growth. I partner cross-functionally across key departments (development, admissions, administration, special events) to increase, and elevate, the school's brand and manage, and create, processes that improve and scale communications. Show less
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Bakery Media
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Netherlands
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Media Production
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Principal
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Apr 2017 - Nov 2020
I managed a full-service communications consultancy offering a suite of services including public relations strategy, media relations, new business development, social media and marketing to lifestyle, consumer brands and nonprofit organizations. I managed a full-service communications consultancy offering a suite of services including public relations strategy, media relations, new business development, social media and marketing to lifestyle, consumer brands and nonprofit organizations.
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Finn Partners
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United States
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Advertising Services
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700 & Above Employee
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Partner
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Oct 2013 - Apr 2017
As partner in the Travel and Economic Development practice of Finn Partners, I launched and marketed a variety of top-tier hospitality brands, implementing communications programs for destinations, transportation companies, hotels and resorts, and economic development entities worldwide. My diverse range of travel and economic development clients included Air France-KLM, Hilton Worldwide, Jamaica Tourist Board, EL AL Israel Airlines, Business Traveler and Savvy Traveler magazines, Barbados Tourism Authority, Conrad Chicago, Four Seasons Hotels & Resorts, Greater Fort Lauderdale Convention & Visitors Bureau, Signature Flight Support, South African Airways, Travel Alberta, and the University of Johannesburg. I oversaw, and expanded, the department's new business development as well as project management and administration. A highlight of my time in this position was the opportunity to oversee the department's Executive Trainees and Partner in Training program. Show less
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Ruder Finn, Inc
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United States
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Senior Account Supervisor
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Dec 2001 - Sep 2012
In this role, I led account teams responsible for day-to-day public relations activities for clients that have included the Jamaica Tourist Board; VP Records; Travel Alberta; Frank Publishing; Mount Gay Rum; and Four Seasons Hotels and Resorts. I developed all campaign strategy and oversaw all aspects of communications programs including media relations, consumer and trade promotions, merchandising opportunities, product placement in TV/film, major event coordination, speech writing, collateral development, and crisis communications in order to cultivate positive client presence. With a real nose for news, I really loved to pitch and place positive stories in print/broadcast consumer, trade and business media. In supervising a team, I reviewed and oversaw all press materials prepared by Account Supervisors, Senior Account Executives, Account Executives and Assistant Account Executives. Additionally, I managed account administration duties including billing and financial reporting and identified, pursued and secured new business opportunities. I also oversaw the department intern program and served as mentor for junior staff. Show less
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Rubenstein Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Mar 2000 - Jul 2001
In this role, I devised media strategies and executed public relations campaigns for clientele in food & beverage, hospitality, entertainment and technology arenas, including: Hospitality Holdings, Inc. (The Campbell Apartment, Beekman Bar & Books, and the Carnegie Club); Patsy’s Restaurant; Sushi Samba; Exude, Inc.; F.Illi Ponte; Nino’s Positano; greetNwin.com; Dr. Nicholas Perricone, NexMed Pharmaceuticals, Inc.; The Amazing Kreskin; and Michael Rooker. Secured high-level placements in national and local print and broadcast media markets, coordinated press conferences and special events, and created all press materials on behalf of clients. Show less
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NY1 News
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Broadcast Media Production and Distribution
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100 - 200 Employee
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News/Sports Writer
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Jan 1999 - Feb 2000
Wrote and edited newsroom copy, compiled on-air video for broadcast, and coordinated breaking news situations. Served as sports field reporter. Wrote and edited newsroom copy, compiled on-air video for broadcast, and coordinated breaking news situations. Served as sports field reporter.
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Production
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Aug 1998 - Dec 1998
Assisted field and studio producers in production of daily talk show by booking guests, conducting screen interviews and logging all footage. Assisted in all stages of pre-production including story development, research reporting for producers. Assisted field and studio producers in production of daily talk show by booking guests, conducting screen interviews and logging all footage. Assisted in all stages of pre-production including story development, research reporting for producers.
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ABC News
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Newspaper Publishing
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1 - 100 Employee
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Production
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Jan 1998 - Jul 1998
Worked in all stages of pre-production for PrimeTIME Live, including story development, research reporting for producers. Assisted in post-production of show opens. Worked in all stages of pre-production for PrimeTIME Live, including story development, research reporting for producers. Assisted in post-production of show opens.
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Anti-Defamation League
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United States
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Non-profit Organizations
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400 - 500 Employee
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Public Relations Intern
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Jan 1995 - Jun 1995
Wrote media alerts, designed press kits, assisted in the organization of press conferences and media junkets. Wrote media alerts, designed press kits, assisted in the organization of press conferences and media junkets.
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Education
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1995 - 1999
New York University
Bachelor of Science (BS), Communication, Journalism, and Related Programs -
1995 - 1999
New York University, School of Education
Bachelor of Science, Journalism concentration -
Ramaz
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