Yael Posner
Design Lead at AppWork- Claim this Profile
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Bio
Nechama Eisenman
Yael is first and foremost, an artist. She sees beauty in everything and everyone, and is gifted with the ability to convey that vision into exemplary designs. Supremely talented, yet approachable- Yael is a dream to work with because she swiftly grasps the clients' concept, while constructively drawing upon her own expertise to produce graphics that surpass even the highest expectations. Possessing a natural flair for design, Yael can easily brainstorm ideas for creatives that pack a serious punch, or she can assist you in the technical elements of executing a design you've already drafted. With her highly skilled, all-angles approach to any project, and refined character, Yael is the UX designer you'll wish you'd hired sooner. I truly value the opportunities I've had to benefit from her work.
Chavah Jacobs
When I first started working with Yael about four years ago, she was an intern. I have watched her learn, grow, and become a talented UX designer. We worked together on tens of projects — she as the designer and I as the coder. At first, we had many back-and-forth discussions about what is possible and what is not possible for a coder. As time progressed, Yael quickly started creating her designs with the coder, and more importantly the end-user, in mind. In addition to the skills she acquired through hard work and diligent study, Yael possesses a natural flair for design. She has a good eye for which colors, spacing, and fonts are needed to maximize the beauty of website pages and promotional emails. Those back-and-forth discussions we had included her reviewing the pages I had a coded; she offered valuable insights to tweak and improve the overall feel of the page. It has been a pleasure working with Yael. I look forward to seeing her future designs.
Nechama Eisenman
Yael is first and foremost, an artist. She sees beauty in everything and everyone, and is gifted with the ability to convey that vision into exemplary designs. Supremely talented, yet approachable- Yael is a dream to work with because she swiftly grasps the clients' concept, while constructively drawing upon her own expertise to produce graphics that surpass even the highest expectations. Possessing a natural flair for design, Yael can easily brainstorm ideas for creatives that pack a serious punch, or she can assist you in the technical elements of executing a design you've already drafted. With her highly skilled, all-angles approach to any project, and refined character, Yael is the UX designer you'll wish you'd hired sooner. I truly value the opportunities I've had to benefit from her work.
Chavah Jacobs
When I first started working with Yael about four years ago, she was an intern. I have watched her learn, grow, and become a talented UX designer. We worked together on tens of projects — she as the designer and I as the coder. At first, we had many back-and-forth discussions about what is possible and what is not possible for a coder. As time progressed, Yael quickly started creating her designs with the coder, and more importantly the end-user, in mind. In addition to the skills she acquired through hard work and diligent study, Yael possesses a natural flair for design. She has a good eye for which colors, spacing, and fonts are needed to maximize the beauty of website pages and promotional emails. Those back-and-forth discussions we had included her reviewing the pages I had a coded; she offered valuable insights to tweak and improve the overall feel of the page. It has been a pleasure working with Yael. I look forward to seeing her future designs.
Nechama Eisenman
Yael is first and foremost, an artist. She sees beauty in everything and everyone, and is gifted with the ability to convey that vision into exemplary designs. Supremely talented, yet approachable- Yael is a dream to work with because she swiftly grasps the clients' concept, while constructively drawing upon her own expertise to produce graphics that surpass even the highest expectations. Possessing a natural flair for design, Yael can easily brainstorm ideas for creatives that pack a serious punch, or she can assist you in the technical elements of executing a design you've already drafted. With her highly skilled, all-angles approach to any project, and refined character, Yael is the UX designer you'll wish you'd hired sooner. I truly value the opportunities I've had to benefit from her work.
Chavah Jacobs
When I first started working with Yael about four years ago, she was an intern. I have watched her learn, grow, and become a talented UX designer. We worked together on tens of projects — she as the designer and I as the coder. At first, we had many back-and-forth discussions about what is possible and what is not possible for a coder. As time progressed, Yael quickly started creating her designs with the coder, and more importantly the end-user, in mind. In addition to the skills she acquired through hard work and diligent study, Yael possesses a natural flair for design. She has a good eye for which colors, spacing, and fonts are needed to maximize the beauty of website pages and promotional emails. Those back-and-forth discussions we had included her reviewing the pages I had a coded; she offered valuable insights to tweak and improve the overall feel of the page. It has been a pleasure working with Yael. I look forward to seeing her future designs.
Nechama Eisenman
Yael is first and foremost, an artist. She sees beauty in everything and everyone, and is gifted with the ability to convey that vision into exemplary designs. Supremely talented, yet approachable- Yael is a dream to work with because she swiftly grasps the clients' concept, while constructively drawing upon her own expertise to produce graphics that surpass even the highest expectations. Possessing a natural flair for design, Yael can easily brainstorm ideas for creatives that pack a serious punch, or she can assist you in the technical elements of executing a design you've already drafted. With her highly skilled, all-angles approach to any project, and refined character, Yael is the UX designer you'll wish you'd hired sooner. I truly value the opportunities I've had to benefit from her work.
Chavah Jacobs
When I first started working with Yael about four years ago, she was an intern. I have watched her learn, grow, and become a talented UX designer. We worked together on tens of projects — she as the designer and I as the coder. At first, we had many back-and-forth discussions about what is possible and what is not possible for a coder. As time progressed, Yael quickly started creating her designs with the coder, and more importantly the end-user, in mind. In addition to the skills she acquired through hard work and diligent study, Yael possesses a natural flair for design. She has a good eye for which colors, spacing, and fonts are needed to maximize the beauty of website pages and promotional emails. Those back-and-forth discussions we had included her reviewing the pages I had a coded; she offered valuable insights to tweak and improve the overall feel of the page. It has been a pleasure working with Yael. I look forward to seeing her future designs.
Credentials
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Design Research: Enhancing the Designer-Client Relationship
Lynda.comMay, 2018- Nov, 2024 -
Brand Redesign: Small Business
Lynda.comApr, 2018- Nov, 2024 -
Developing a Design System with Adobe XD
Lynda.comMar, 2018- Nov, 2024 -
Taking Charge of Your Career
Lynda.comFeb, 2018- Nov, 2024 -
Animate CC: Animating Scenes
Lynda.comNov, 2017- Nov, 2024 -
Animate CC: Storyboarding
Lynda.comOct, 2017- Nov, 2024 -
Adobe Animate CC New Features
Lynda.comSep, 2017- Nov, 2024 -
Adobe Animate CC for Web Designers
Lynda.comSep, 2017- Nov, 2024 -
Learning Adobe Animate CC
Lynda.comSep, 2017- Nov, 2024 -
Learning Adobe Animate CC: Animation
Lynda.comSep, 2017- Nov, 2024 -
Adobe XD: Design a Website
Lynda.comAug, 2017- Nov, 2024 -
Advance Your Skills as a User Experience Researcher
LinkedInJul, 2017- Nov, 2024 -
Become a Digital Marketer
LinkedInJul, 2017- Nov, 2024 -
Lead Generation Foundations
Lynda.comJul, 2017- Nov, 2024 -
Marketing Foundations: Growth Hacking
Lynda.comJul, 2017- Nov, 2024 -
Mobile Marketing Foundations
Lynda.comJul, 2017- Nov, 2024 -
UX Foundations: Research
Lynda.comJul, 2017- Nov, 2024 -
UX Research Methods: Card Sorting
Lynda.comJul, 2017- Nov, 2024 -
UX Research Methods: Interviewing
Lynda.comJul, 2017- Nov, 2024 -
Content Marketing Foundations
Lynda.comJun, 2017- Nov, 2024 -
Design Thinking: Prototyping
Lynda.comJun, 2017- Nov, 2024 -
Design Thinking: Venture Design
Lynda.comJun, 2017- Nov, 2024 -
Google Analytics Essential Training
Lynda.comJun, 2017- Nov, 2024 -
Online Marketing Foundations
Lynda.comJun, 2017- Nov, 2024 -
SEO Foundations
Lynda.comJun, 2017- Nov, 2024 -
Stay Competitive Using Design Thinking
LinkedInJun, 2017- Nov, 2024 -
Design Thinking: Implementing the Process
Lynda.comMay, 2017- Nov, 2024 -
Design Thinking: Understanding the Process
Lynda.comMay, 2017- Nov, 2024 -
Illustrator: Seeing Through Transparency
Lynda.comMay, 2017- Nov, 2024 -
Learning Brainstorming
Lynda.comMay, 2017- Nov, 2024 -
Learning Design Research
Lynda.comMay, 2017- Nov, 2024 -
Learning Design Thinking: Lead Change in Your Organization
Lynda.comMay, 2017- Nov, 2024 -
Planning a Career in User Experience
Lynda.comMay, 2017- Nov, 2024 -
Sketch Essential Training: The Basics (2015)
Lynda.comMay, 2017- Nov, 2024 -
UX Design: 4 Ideation
Lynda.comMay, 2017- Nov, 2024 -
UX Design: 5 Creating Scenarios and Storyboards
Lynda.comMay, 2017- Nov, 2024 -
UX Design: 6 Paper Prototyping
Lynda.comMay, 2017- Nov, 2024 -
UX Design: 7 Implementation Planning
Lynda.comMay, 2017- Nov, 2024 -
UX Foundations: Multidevice Design
Lynda.comMay, 2017- Nov, 2024 -
UX Foundations: Prototyping (2013)
Lynda.comMay, 2017- Nov, 2024 -
Illustrator: Rethinking the Essentials
Lynda.comApr, 2017- Nov, 2024 -
Photoshop for Designers: Working with Illustrator
Lynda.comApr, 2017- Nov, 2024 -
Design Aesthetics for the Web
Lynda.comMar, 2017- Nov, 2024 -
Learning Graphic Design: Things Every Designer Should Know
Lynda.comMar, 2017- Nov, 2024 -
Photoshop CC 2017 Essential Training: Design
Lynda.comMar, 2017- Nov, 2024 -
Photoshop for Designers: Color
Lynda.comMar, 2017- Nov, 2024 -
Creating Infographics with Illustrator
Lynda.comFeb, 2017- Nov, 2024 -
UX Design: 1 Overview
Lynda.comFeb, 2017- Nov, 2024 -
UX Foundations: Logic and Content
Lynda.comFeb, 2017- Nov, 2024 -
User Experience for Web Designers
Lynda.comFeb, 2017- Nov, 2024 -
Developing Ideas and Design Concepts
Lynda.comJan, 2017- Nov, 2024 -
Graphic Design Foundations: Color
Lynda.comDec, 2016- Nov, 2024 -
Graphic Design Foundations: Layout and Composition
Lynda.comDec, 2016- Nov, 2024 -
The 33 Laws of Typography
Lynda.comDec, 2016- Nov, 2024 -
Typography: Hierarchy and Navigation
Lynda.comDec, 2016- Nov, 2024 -
Foundations of Typography: Hierarchy and Navigation
Lynda.comDec, 2016- Nov, 2024
Experience
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AppWork
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United States
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Software Development
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1 - 100 Employee
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Design Lead
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Oct 2020 - Present
Overarching responsibilities: *Lead and define the product experience across all platforms, while collaborating with the marketing team, content writers, designers, and engineers to ensure we continue to lead and innovate by solving tomorrow's problems today *Define the user experience, interactions, and user interface through user research, analysis, Information Architecture, UI Design, prototyping, and user testing *Help shape the product strategy vision for the user experience and create the space for others to collaborate *Drive the design progress through obstacles by building consensus and making decisions – taking responsibility for every last detail, every step of the way *Oversee the product development process holistically from end-to-end *Conduct user research, analyze needs and intents, identify personas, and uncover jobs to be done. *Help maintain visual and brand consistency between all products and outlets Key deliverables: *Creating style guides, recognizing patterns and building documentation with team members. *Build functional prototypes to validate and test your designs *High fidelity UX/UI design *Emails and landing pages *Marketing material *Social posts *Band guidelines Show less
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Modestiq
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United States
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UX/UI Designer
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May 2019 - Mar 2020
Over-arching responsibilities: *Through research and data-based decisions, I revise the user experience *Communicate design ideas and prototypes to developers and company managers *Identify design problems and originate elegant solutions *Designing digital products that are user friendly, intuitive and on-brand *Devise creative strategies that solve core design and provides high value *Designing customer-centric user experiences across mobile and desktop *Developing the marketing strategy for the company in line with company objectives *Decreasing the amount spent on marketing while increasing website visits *Collaborating with the social media manager to create feasible and effective marketing campaigns Key Deliverables: *Promotional concepts and execution design *Promo banners, emails, and ads *High fidelity UX/UI design *Interaction design *Email newsletters and landing pages *User Research *Branding *Promotional concepts and execution design *Promo banners, emails, and ads *Revised User Experience *Marketing strategies Show less
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Altria Israel, Ltd.
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Israel
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UX/UI Designer
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Sep 2015 - Mar 2019
Over-arching responsibilities: *Designing digital products that are user friendly, intuitive and on-brand *Collaborating with designers and developers to create a feasible and effective user experience *Communicate design ideas and prototypes to developers *Identify design problems and devise elegant solutions *Devise creative strategies that solve core design and provides high value *Designing cross platform user experiences across mobile and desktop *Executing design solutions according to best practices with a mobile-first mindset Key Deliverables: *Promotional concepts and execution design *Promo banners, emails and nano-bars. *High fidelity UI design *Customer journey maps *Email newsletters and landing pages Show less
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Education
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The Bold Edge
Web design -
Professional Standard Design School
Graphic Design -
Design Alive
Graphic Design