Experience

Corporación Punto Azul

• Colombia
• Environmental Services
• 1 - 100 Employee

• Marketing and communications Analyst

  • Jul 2020 - Present

  Responsabilities:*Coordinate and manage merchandising material and digital-creative agency for development with suppliers content on different digital channels.*Management and monitoring to participate in internal client activities, achieving greater reach and brand recognition.*Execute and support the development of brand activation campaigns, to generate high impact experiences that strengthen engagement and brand recognition.*Manage platforms and social networks with their analysis of metrics, for the support of digital campaigns. Also, the management of email marketing, sms marketingAchievements:*150% increase in projected campaign reach with offline and online strategies.*Being the leading support person to execute the company's brand architecture project.*Development of 17 spaces for the publication and mention of the brand in different communication channels of different companies.*Identified 3 strategic invitations to events that are not strategic, to care for and strengthen brand recognition Show less

• Comercial Analyst

  • Sep 2018 - Jun 2020

  Responsabilities*Support the development of strategies for the loyalty of current clients and the acquisition of new prospects, coordinating meeting schedules to convert them into leads.*Develop the planning and implementation of surveys, followed by the development of dashboards for analysis and execution of loyalty strategies.*Generate content proposals for the core of the company to attract new clients.Achievements*Increased the number of affiliated companies by 50% through strategic communication.*Developed 4 Buyer persona to generate closeness with the public and development of a new brand.*Support for monitoring and attracting new customers (calls, emails) Show less

• Logistical and administrative support in projects

  • Jul 2016 - Mar 2017

  Responsabilities: *Development of market research and implementation of logical framework matrices for project structuring. *Support at the logistical, administrative and operational level for the development and structure of PYMES projects in accordance with each call and frame established. Achievements: *I created and implemented logo of proyect to inform over legal normativity Responsabilities: *Development of market research and implementation of logical framework matrices for project structuring. *Support at the logistical, administrative and operational level for the development and structure of PYMES projects in accordance with each call and frame established. Achievements: *I created and implemented logo of proyect to inform over legal normativity