Experience

Sector Alarm France

• France
• Security and Investigations
• 100 - 200 Employee

• Brand Media Marketing Manager

  • Feb 2022 - Present

  STRATEGIC STEERING AND BRAND PRIORITIES - Define and steer media strategy & roadmap : build a solid and effective paid / non paid media ecosystem to help accelerate the brand's growth, defining a specific role and leveraging the strength for each media touchpoint in the global mix and reinforcing each media capabilities. - Turn consumer and media datas into compelling insights, actionable and relevant. Make sure they are addressed through adequate ideas and plans. Monitor the consumer's… Show more STRATEGIC STEERING AND BRAND PRIORITIES - Define and steer media strategy & roadmap : build a solid and effective paid / non paid media ecosystem to help accelerate the brand's growth, defining a specific role and leveraging the strength for each media touchpoint in the global mix and reinforcing each media capabilities. - Turn consumer and media datas into compelling insights, actionable and relevant. Make sure they are addressed through adequate ideas and plans. Monitor the consumer's perception about the brand and product MEASURE AND DRIVE EFFECTINVENESS THROUGH EXCELLENCE IN MEDIA PLANNING & EXECUTION -Develop & implement the right Off & On media plan (TV, DOOH, digital, ecommerce, PR, radio...) -Management the media agency -Follow up of the KPI and performance : test and roll out new measurement ORGANIZATIONAL CAPABILITIES AND PROJECT COLLABORATION -Collaborate & ensure synergy, best practices with all marketing, sales team & Brand specialists within the Group -Work closely with Group Marketing Director to share plans, learnings BUDGET AND FINANCE MANAGEMENT -Evaluate and put in place the right level investment for the campaigns : make the necessary optimizations -Manage the overall brand team budget and adjust for smart savings and reinvestments as soon as relevant MANAGEMENT TEAM Show less STRATEGIC STEERING AND BRAND PRIORITIES - Define and steer media strategy & roadmap : build a solid and effective paid / non paid media ecosystem to help accelerate the brand's growth, defining a specific role and leveraging the strength for each media touchpoint in the global mix and reinforcing each media capabilities. - Turn consumer and media datas into compelling insights, actionable and relevant. Make sure they are addressed through adequate ideas and plans. Monitor the consumer's… Show more STRATEGIC STEERING AND BRAND PRIORITIES - Define and steer media strategy & roadmap : build a solid and effective paid / non paid media ecosystem to help accelerate the brand's growth, defining a specific role and leveraging the strength for each media touchpoint in the global mix and reinforcing each media capabilities. - Turn consumer and media datas into compelling insights, actionable and relevant. Make sure they are addressed through adequate ideas and plans. Monitor the consumer's perception about the brand and product MEASURE AND DRIVE EFFECTINVENESS THROUGH EXCELLENCE IN MEDIA PLANNING & EXECUTION -Develop & implement the right Off & On media plan (TV, DOOH, digital, ecommerce, PR, radio...) -Management the media agency -Follow up of the KPI and performance : test and roll out new measurement ORGANIZATIONAL CAPABILITIES AND PROJECT COLLABORATION -Collaborate & ensure synergy, best practices with all marketing, sales team & Brand specialists within the Group -Work closely with Group Marketing Director to share plans, learnings BUDGET AND FINANCE MANAGEMENT -Evaluate and put in place the right level investment for the campaigns : make the necessary optimizations -Manage the overall brand team budget and adjust for smart savings and reinvestments as soon as relevant MANAGEMENT TEAM Show less



Aviva

• United Kingdom
• Financial Services
• 700 & Above Employee

• Brand Advertising Manager

  • Jan 2021 - Jan 2022

  Definition of the advertising communication strategy - Development of the brand strategy and management of its implementation - Construction of brand and performance campaigns in support of strategic issues/objectives, management of the associated budget, definition and monitoring of KPIs - Deployment of 360° campaigns: management of media and creative agencies, internal teams - Responsibility for the visual and sound identity of the Brand: ensure overall consistency from a graphic… Show more Definition of the advertising communication strategy - Development of the brand strategy and management of its implementation - Construction of brand and performance campaigns in support of strategic issues/objectives, management of the associated budget, definition and monitoring of KPIs - Deployment of 360° campaigns: management of media and creative agencies, internal teams - Responsibility for the visual and sound identity of the Brand: ensure overall consistency from a graphic point of view and brand strategy, evolution of the brand platform, the graphic charter... - Follow-up of cross-functional projects related to the Brand: sponsorship operations, employer brand, local initiatives

• Brand, external communication and advertising consultant

  • Jun 2018 - Jan 2021

  • Implementation of multimedia advertising campaigns, entry point for media agencies, creation and internal clients • Follow-up and optimization of performance-oriented digital campaigns with the objective of acquiring new customers • Management of Brand Content operations (corporate and notoriety) • Ensure brand consistency: follow-up of creation files for internal studios and external service providers • Participation in various cross-functional projects related to the brand



UNEDIC

• Insurance
• 100 - 200 Employee

• Media relations and Communication Project Manager

  • Jun 2017 - Jun 2018

  • strategy and operational management of Media Relations actions • writing online & offline content • organization of interviews and preparation of spokespersons • follow-up and reporting of the actions carried out • participation in the deployment of digital campaigns RTB, programmatic, Google Adwords, LinkedIn, Twitter • strategy and operational management of Media Relations actions • writing online & offline content • organization of interviews and preparation of spokespersons • follow-up and reporting of the actions carried out • participation in the deployment of digital campaigns RTB, programmatic, Google Adwords, LinkedIn, Twitter



BUREAU FRANCK DRAPEAU

• Paris 9

• Press Officer Beauty / Health / Children

  • Oct 2013 - Jun 2017

  Customers in charge: - Beauty Sector: Fleurance Nature, Graine de Pastel, Guinot, Masters Colors, Mavala - Health Sector: Alvityl, Humex, Humer, Urgo (URGO Laboratories) - Children's sector: Babybotte, BabyBjörn, Britax, Lansay, Peg-Pérego, Toofruit, Zawadi - Management of Press Relations, Blogs Relations and Public Relations for a client portfolio - In charge of the website and social networks (Facebook, Twitter, Instagram, etc.) - Responsible of the monthly… Show more Customers in charge: - Beauty Sector: Fleurance Nature, Graine de Pastel, Guinot, Masters Colors, Mavala - Health Sector: Alvityl, Humex, Humer, Urgo (URGO Laboratories) - Children's sector: Babybotte, BabyBjörn, Britax, Lansay, Peg-Pérego, Toofruit, Zawadi - Management of Press Relations, Blogs Relations and Public Relations for a client portfolio - In charge of the website and social networks (Facebook, Twitter, Instagram, etc.) - Responsible of the monthly newsletter - drafting press releases, press kits - organization of press events and blogs - development of strategic client recommendations - production of a press book: monitoring of objectives, quantitative/qualitative analysis - competitive intelligence Show less Customers in charge: - Beauty Sector: Fleurance Nature, Graine de Pastel, Guinot, Masters Colors, Mavala - Health Sector: Alvityl, Humex, Humer, Urgo (URGO Laboratories) - Children's sector: Babybotte, BabyBjörn, Britax, Lansay, Peg-Pérego, Toofruit, Zawadi - Management of Press Relations, Blogs Relations and Public Relations for a client portfolio - In charge of the website and social networks (Facebook, Twitter, Instagram, etc.) - Responsible of the monthly… Show more Customers in charge: - Beauty Sector: Fleurance Nature, Graine de Pastel, Guinot, Masters Colors, Mavala - Health Sector: Alvityl, Humex, Humer, Urgo (URGO Laboratories) - Children's sector: Babybotte, BabyBjörn, Britax, Lansay, Peg-Pérego, Toofruit, Zawadi - Management of Press Relations, Blogs Relations and Public Relations for a client portfolio - In charge of the website and social networks (Facebook, Twitter, Instagram, etc.) - Responsible of the monthly newsletter - drafting press releases, press kits - organization of press events and blogs - development of strategic client recommendations - production of a press book: monitoring of objectives, quantitative/qualitative analysis - competitive intelligence Show less



Apec - Association Pour l'Emploi des Cadres

• France
• Human Resources
• 700 & Above Employee

• Public & Press Relations

  • Sep 2012 - Oct 2013

  - organization of BtoB and BtoC events (Apec Trophies, Informels, round tables, etc.) - choice of service providers and follow-up of commercial relations - coordination and negotiation with suppliers - logistical management (choice of location, POS, endowments, etc.) - monitoring and respect of the PR budget - responding to requests from press media - writing press releases

• Editorial communications officer

  • Sep 2011 - Sep 2012

  - participation in the definition and implementation of the editorial communication plan - management and operational monitoring of institutional supports: financial report, annual report, etc. - writing of the brief, call for tenders agencies - management and posting of interviews for the recruiting site - editorial management (creation of retro schedules, production of interviews, etc.)



Indesit Company

• Manufacturing
• 700 & Above Employee

• Marketing Communications Assistant

  • Oct 2010 - Sep 2011

  - follow-up of PR operations (events, press trips, press kits, etc.) - management of partnership operations (Disney, Reckitt Benckiser, Procter & Gamble) - events organization - writing articles for websites - follow-up of PR operations (events, press trips, press kits, etc.) - management of partnership operations (Disney, Reckitt Benckiser, Procter & Gamble) - events organization - writing articles for websites



Dress Code

• Events Services
• 1 - 100 Employee

• Assistant Press Officer

  • Mar 2009 - Aug 2009

  - participation in the organization of press days - phone calls and mailings - writing press releases - participation in the organization of press days - phone calls and mailings - writing press releases