Xu Han
Marketing Analyst at Pac-Dent, Inc.- Claim this Profile
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Experience
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Pac-Dent, Inc.
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United States
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Medical Device
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1 - 100 Employee
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Marketing Analyst
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Jan 2017 - Present
• Visualize reports and dashboard that show top management clear opportunities for revenue growth based on sales, customer, and dental industry data by Tableau • Develop BI solutions that help operational teams maximize efficiency and customer satisfaction in day-to-day operations by SQL and Tableau • Ensure minimum downtime and maximum data hygiene by ensuring alignment with IT and other allied functions • Plan and execute user acceptance test (UAT) for BI/Reporting solution while collaborating with the business stakeholders and product owners • Create complex SQL queries to extract data from database • Collaborate with cross functional team to understand their business requirement and decompose them to extract data by creating ERD diagram • Hands - on experience with design. Shape the visual aspects of websites, magazines, product packaging, email blast by using Photoshop and Illustrator • Design and implement campaigns/branding strategies on multiple channels (magazine, eblast, social media) • Strong team player and want to explore different possibilities for my career path Show less
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University of Florida
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United States
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Higher Education
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700 & Above Employee
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Student OPS Assistant
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Jan 2016 - Apr 2016
• Analyzed data from multiple sources (Nielsen, Parse.ly, Chartbeat etc.) and and prepared regular analytics report for WRUF and WUFT • Developed marketing strategy for Point One Media Group (including WRUF, WUFT, NPR,PBS etc.) (including SEO and inbound marketing proposal) • Conducted Concept testing and A/B testing for UFFNP and Point One Media and developed the campaign for UFFNP • Analyzed data from multiple sources (Nielsen, Parse.ly, Chartbeat etc.) and and prepared regular analytics report for WRUF and WUFT • Developed marketing strategy for Point One Media Group (including WRUF, WUFT, NPR,PBS etc.) (including SEO and inbound marketing proposal) • Conducted Concept testing and A/B testing for UFFNP and Point One Media and developed the campaign for UFFNP
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Education
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University of Florida
Master of Advertising, Advertising -
Nanjing University of Posts and Telecommunications
Bachelor of Arts (BA), Advertising