Xu Han

Marketing Analyst at Pac-Dent, Inc.
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Location
Gainesville, Florida, United States, US

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Experience

    • United States
    • Medical Device
    • 1 - 100 Employee
    • Marketing Analyst
      • Jan 2017 - Present

      • Visualize reports and dashboard that show top management clear opportunities for revenue growth based on sales, customer, and dental industry data by Tableau • Develop BI solutions that help operational teams maximize efficiency and customer satisfaction in day-to-day operations by SQL and Tableau • Ensure minimum downtime and maximum data hygiene by ensuring alignment with IT and other allied functions • Plan and execute user acceptance test (UAT) for BI/Reporting solution while collaborating with the business stakeholders and product owners • Create complex SQL queries to extract data from database • Collaborate with cross functional team to understand their business requirement and decompose them to extract data by creating ERD diagram • Hands - on experience with design. Shape the visual aspects of websites, magazines, product packaging, email blast by using Photoshop and Illustrator • Design and implement campaigns/branding strategies on multiple channels (magazine, eblast, social media) • Strong team player and want to explore different possibilities for my career path Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student OPS Assistant
      • Jan 2016 - Apr 2016

      • Analyzed data from multiple sources (Nielsen, Parse.ly, Chartbeat etc.) and and prepared regular analytics report for WRUF and WUFT • Developed marketing strategy for Point One Media Group (including WRUF, WUFT, NPR,PBS etc.) (including SEO and inbound marketing proposal) • Conducted Concept testing and A/B testing for UFFNP and Point One Media and developed the campaign for UFFNP • Analyzed data from multiple sources (Nielsen, Parse.ly, Chartbeat etc.) and and prepared regular analytics report for WRUF and WUFT • Developed marketing strategy for Point One Media Group (including WRUF, WUFT, NPR,PBS etc.) (including SEO and inbound marketing proposal) • Conducted Concept testing and A/B testing for UFFNP and Point One Media and developed the campaign for UFFNP

Education

  • University of Florida
    Master of Advertising, Advertising
    2014 - 2016
  • Nanjing University of Posts and Telecommunications
    Bachelor of Arts (BA), Advertising
    2008 - 2012

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