Erika Martinez

Sr. Influencer Marketing Coordinator at SHEGLAM
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area
Languages
  • Spanish Native or bilingual proficiency

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Bio

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5.0

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Lea Bot

I had the pleasure of working closely together with Erika at Beautylish. Erika is highly driven, a fast learner. She has been very knowledgeable on how to scale a company’s presence internationally. From managing our language vendors in Spanish to creating marketing plans and collaborating with influencers. She has a strong professional presence and I’ve always appreciated her mature approach to completing tasks and balancing competing priorities from start to finish. She always delivers exceptional work. I cannot say enough good things about her and I know she will make a great addition as she demonstrated a strong knowledge of marketing and social media tactics, but also a huge passion for the beauty industry. Erika offers the perfect combination of professionalism with an easy-going attitude which makes her great to work with.

Kristen Kinley

Erika and I have worked together for two years now on the Good Molecules and Beautylish marketing teams, and I am able to see firsthand what her contributions within the company has yielded. Erika has demonstrated an exceptional ability to increase the international presence of Good Molecules in Latino and Spanish speaking markets across the world. Her role has been critical in our company's international growth through PR outreach. She’s a natural at social media, and working with her is easy. She’s always willing to adjust to changes, is highly adaptable, and supportive. She’s a great professional to have in any team.

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Credentials

  • Microsoft Excel - Excel From Beginner to Advanced
    Udemy
    Apr, 2022
    - Nov, 2024
  • Social Media Marketing Strategy: TikTok and Instagram Reels
    LinkedIn
    Apr, 2022
    - Nov, 2024

Experience

    • Cosmetics
    • 1 - 100 Employee
    • Sr. Influencer Marketing Coordinator
      • Aug 2022 - Present

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing Associate
      • Mar 2018 - Aug 2022

    • Marketing Intern
      • Mar 2018 - Aug 2018

    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • eCommerce Merchandise Coordinator
      • 2017 - 2017

      • Managed updates to existing landing pages to improve conversion and maintain pages current • Owned the creative brief process to position marketing themes for sales • From creative concept to post-launch: curated sales, merchandised sales landing pages including the creation of copy, and lead cross-functional meetings to report sales results and review findings • Produced the Broadcast Class Schedule based on seasonal/marketing themes to be featured on the ON AIR page, which is the highest-trafficked page of the website • Fine-tuned SEO within WordPress for CreativeLive’s blog and updated advertisement banners for article republishing • Administered site banners to promote new classes, sales, and other promotions • Selected vertical-specific and brand videos for commercial strings to play during LIVE classes Show less

  • Twice (www.liketwice.com)
    • San Francisco Bay Area
    • Merchandise Coordinator
      • 2014 - 2015

      • Recognized by management for the excellent production of clothing and accessories photographs used for the website's product pages • Merchandise buyer- administered quality control of merchandise to ensure first-class inventory picks • Measured clothing for product page details • Conducted daily inventory checks and managed any discrepancies • Recognized by management for the excellent production of clothing and accessories photographs used for the website's product pages • Merchandise buyer- administered quality control of merchandise to ensure first-class inventory picks • Measured clothing for product page details • Conducted daily inventory checks and managed any discrepancies

    • Netherlands
    • Retail
    • 700 & Above Employee
    • Associate Merchandiser
      • 2009 - 2013

      • Identify, track, and report monthly KPIs to leverage areas of opportunities on the sales floor • Forecasted changes in seasonal demand and administered appropriate order points and order quantities • Studied and adjusted in-store merchandise placement and monitored the overall efficiency of selling areas • Led competitive shopping trips to Target to develop merchandising strategies • Ensured timely delivery of inventory and reported any logistical issues, resolved empty spaces on the sales floor with options of overstock inventory available Show less

Education

  • San Francisco State University
    Bachelor of Business Administration (BBA), Marketing
    2015 - 2017

Community

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