Experience

Redstone Haute Couture

• Italy
• Luxury Goods & Jewelry
• 1 - 100 Employee

• 品牌传播总监

  • Nov 2022 - Present

• Brand Communication Assistant Manager

  • Jun 2021 - Present

• Brand Visual Project Manager

  • Jan 2020 - Jun 2021

• Retail Store Manager

  • Jul 2020 - May 2021

• Brand Visual Associate Project Manager

  • Jan 2020 - Jun 2020



太平鸟集团

• 英国 伦敦

• Freelance Art Director and Producer （UK）

  • Nov 2018 - Oct 2019

  - Took charge in searching, communication and approach of collaborative production team； - Draw up creativity strategy, expand creative concept and guide related work； - Explained and expressed ideas to customers; Guided customers to achieve goals strategically； - Controlled the budget of project facilities and materials；Examined facilities； - Arranged the entire shooting process, including coordinating of venue, props, make-up, recording; - Supervised the quality, execution progress, visual and text composition and made suggestions for further optimization； - Kept regular communication with customers and collected feedback to ensure that the final piece meet the customers' demands. Results：The promotional film received a good market repercussion, leading to the new arrivals sold out as soon as displayed；helped PEACEBIRD cultivate productive relationship with famous artists under New York Streeters, such as dazed UK, art director Jamie Reid, Photographer Hanna Moon ,etc. — 根据客户需求拟定创意策略、发想创意概念及整个团队的指导工作； — 向客户阐述和表达创意观点，策略性地引导客户达成目标； — 负责项目合作方制作团队及创意团队的寻找、沟通、对接等各项统筹工作； — 对项目设施及物品材料等相关配备价格预算成本的把控、检查提供设施是否符合质量要求； — 把控整个项目的拍摄流程，包括协调场地、人员、道具、化妆、录音等环节的统筹安排； — 监督、把控项目作品制作过程中的质量、执行进度以及视觉、文字构成等，并提出优化方案； — 为提高形象片的质量，尽可能创造有利条件，确保创作意图得以实现，达到高质量的任务完成； — 及时与客户沟通与反馈，保证最终成品满足客户所需。 成果：产出形象片最终获得了很好的市场反应。产品上线后线上第一波产品当天全部售空。并帮助了太平鸟女装与纽约streeters旗下多位艺术家建立了良好的合作关系，如： Dazed UK艺术总监 Jamie Reid、著名摄影师Hanna Moon等。 Show less



自雇

• 英国 伦敦

• Freelance Editorial Art Director and Producer

  • Jun 2017 - Jul 2019

  - Planed and implemented project establishment, trailer filming and post production； - Supervised team's improvement of vision, text composition and related skills to achieve high-quality professional performance based on customers' demands； - Took charge in the planning and production of advertorials in the special column of fashion magazines； - Developed idea in conceptual design; Provided creative and aesthetic guidance in shooting； - Reviewed the graphics and layout of team's works and made suggestions for further optimization; - Managed project budget audit and internal coordination；Kept the overall situation in mind to guarantee a satisfying progress； - Regular organized creativity research, information sharing and exchanges of design concepts； Results：Work successfully published in various well-known magazines such as NYLON CHINA, VOGUE ITALY, BULLET Magazine, F-WORD Magazine, NASTY Magazine, etc. - 项目前期策划、立项、拍摄及后期制作等相关事宜的组织和实施； - 指导并把控团队关于视觉、文字的构成及相关技巧的提高，实现高品质的专业执行； - 负责合作时尚杂志专题栏目软文的策划与制作； - 指导和拓展创意概念，并在项目的实施及拍摄过程中提供创意、审美方面的指导； - 根据客户需求，指导、启发并及时开发高品质的艺术创意设计作品； - 对设计团队项目作品的图形和布局进行审查，并根据实际需要提出改进建议； - 审核项目制作预算并把控整体过程，内部协调，保障项目的制作进度； - 定期组织团队进行创意研究、信息共享，设计概念构思探讨与交流。 工作成果：作品成功在各大知名杂志发表，如：《NYLON CHINA》、《VOGUE ITALY》、《BULLET Magzine》、《F-WORD Magzine》、《NASTY Magzine》等。 Show less



Part International art education

• 英国 伦敦

• Editor of New Media

  • Jul 2017 - Oct 2018



PORTS

• Hong Kong
• Retail Apparel and Fashion
• 100 - 200 Employee

• Fashion Design and Art Direction Intern

  • Aug 2017 - Mar 2018

  - Assist Art Director in the visual content design and making of new series before launching；Sorted out information and polished articles to make a efficient promotion； - Collaborated with designers to make the promotion plan of new arrivals on various media channels, including graphic and textual creativity, writing, thematic planning and topic selection； - Contributed in the photography of characters and still life；Cooperated with photographers and proposed creative ideas to ensure high quality photography； - Analyzed consumer psychology and horizontal products, with an aim to enhance the company's brand awareness； - Collaborated with Lead Designer on design and making of two seasons' collections； Results：Gained valuable experience and improvement in professional skills and comprehensive quality；Acquired unanimous praise from company leaders and colleagues. - 协助艺术总监完成新系列上线前新品品牌视觉内容的设计及制作，并对品牌各项资讯进行编辑从而进行高效推广； - 协同设计师共同策划新品在新媒体各渠道的图文、视频推广方案，包括：图文创意、撰写、专题策划及选题等工作； - 负责人物和静物的摄影工作以及产品搭配等，与摄影师进行协同合作，并提出个人创意思路作为参考，以确保高水平的拍摄和照片质量； - 分析同行业产品和消费者的心理，提升公司和品牌影响力； - 参与并协助主设计师完成对两季新品时装的内容设计和制作。 Show less